survey & interview customers
TRANSCRIPT
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Survey & Interview Customers
Gautham
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Time
Steps
1. Idea2. Prototype
3. Early Customers4. Efficiently adding customers
5. Scaling Business Operations6. Being Operational Break-even
7. Generating Business Profits8. Defending Profits from competition
9. Recovering Business Investments10. Return on Investment for Shareholders
Recap : Idea to ROI framework!
T= 10 yearsT= 6 monthsT= 0
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No amount of money or experience can replace a “customer insight” on which a business is build
1. Find an Idea that will have customers
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Why should I survey and interview customers?
• We’re human beings. We lie to ourselves daily to get through life.
• If we lie to ourself about a consumer insight, then the market will teach us a very hard lesson. We’re smart people, we can skip that lesson.
• Figuring out a consumer insight is hard, it takes time, effort and massive empathy
• All of us have this super power called the ability to ask questions.
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Great customer survey is all about asking great questions
the right way!
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Watch the Video!Action learning framework is all about
asking great questions.
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What are the biggest things you can learn from a good customer survey?
• Pricing
• What to launch first?
• Who to launch to first?
• How should I engage early users?
• What do you get repeatedly wrong about users? Is there a pattern?
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Be shameless about asking questions!
“How far you go in life is directly proportional to the number of awkward conversations you are willing to have”
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How do we do this?• List down all of things you have assumed about your
product/company
• Discuss among your co-founders and identify the assumptions that all of you agree on (blindspots) / fiercely disagree on (problem points)
• The TL then uses common sense to arrive at a priority list of at least 10 items among the blindspots / problem points
• Include any other assumption you think is relevant.
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Examples of some assumptions• The customer will actually take pain to download an app that I build to solve
the <problem your company is solving>
• Customer will agree to subscribe to my service
• I just have to build the right product. Customers will automatically come
• Users don’t know what they want. I know what the users want.
• The login screen should ask for phone number, full name, email and the desired username
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What are some good ways/forum to ask questions?
• Asking in person to a friend. Your friend may not the right target audience. Pay attention nevertheless.
• Send a survey to a large user list. Doesn’t really work bro. People are tired of answering email surveys
• Ask on Facebook to a group? Not a bad idea
• Twitter polls.
• On Product Hunt. Hunt your product and be prepared to ask great questions you want answered.
• Show HN on HackerNews
• Best idea: Come up with a compelling question people are delighted to answer because it’s a questions they wanted to ask and answer themselves.
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What happens when even asking great questions leads your nowhere?
• You gotta experiment!
• We’ll deal with that in the next target!
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Don’t forget to have fun!