Surprising Statistics you ought to consider

EMAIL IS STILL PREDOMINANTLY OPENED ON THE DESKTOP

Where users open Email- Variation over 12 months

Jul-10 Sep-10 Nov-10 Jan-11 Mar-11 May-11 Jul-110

10

20

30

40

50

60

Desktop

WebMail

Mobile

*Litmus statshttp://litmus.com/blog/email-client-market-share-infograph

OUTLOOK IS STILL BY FAR THE MOST COMMON EMAIL CLIENT

Client used to view Email*Litmus Survey

Outlook

Hotmail

Yahoo

Iphone

Applemail

Web Versi

on

Windows M

ailGmail Ipad

Android

Others

Thunderbird AOL

05

10152025303540

%

% Opened

Outlook

*Litmus statshttp://litmus.com/blog/email-client-market-share-infograph

Client used to view Email*Campaign Monitor Survey

Outlook

iOS d

evices

Hotmail

Applemail

Yahoo

Gmail

Windows M

ail

Android

AOL

Thunderbird

Others

0

5

10

15

20

25

30

%

% Opened

*Campaign Monitor statswww.campaignmonitor.com/stats/email-clients

Outlook

Desktop Client used to view Email(Showing change over 12 months)

Outlook

Applemail

Windows L

ive Deskt

opOth

er

Entourag

e

Thunderbird

01020304050607080

Jul-10Jul-11

Outlook

*Litmus statshttp://litmus.com/blog/email-client-market-share-infograph

This means…..

If your Cloud based Product integrates with email -

– it needs to integrate with Outlook

MOBILE USAGE IS MORE SIGNIFICANT ‘OUT OF HOURS’

Mobile Usage is greatest Out of Office Hours(Emails opened on a Mobile - by Time of Day)

5 am 6 am 7 am 8 am 9 am10 am

11 amNoon1 pm

2 pm3 pm

4 pm5 pm

6 pm7 pm

8 pm9 pm

10 pm11 pm

Mid-nigh

t

*knotice statshttp://www.knotice.com/reports/Knotice_Mobile_Email_Opens_Report_FirstHalf2011.pdf

Daytime Usage Drops

DESKTOP USERS ARE MORE LIKELY TO TAKE ACTION ON THEIR EMAIL

Where Users take action on Email(B2B Click-to-Open rates -

% of emails the reader takes action on after opening)

Mobile Desktop02468

10121416

Click to Open Rate

Click to Open rate is based on the number of emails that are opened (100%) and examines what percentage of those that are opened the user then takes action on (clicks through)

Nearly three times as likely to take action when using the desktop

*knotice statshttp://www.knotice.com/reports/Knotice_Mobile_Email_Opens_Report_FirstHalf2011.pdf

This means…..

• Mobile is often used to ‘Check Mail’ while out of the office, but action is more likely to be taken once the user is back in front of a desktop.

• The Desktop is where Users ‘Process’ their email and carry out their actions.

If you want to target the largest Market Sector, make sure you have a solution for Outlook Users…..

• Outlook™ Users are still the biggest sector of the market.• Ignoring Outlook Users reduces your

target market significantly.

Davton build Outlook Integrations

• If you want to integrate your cloud based product with Outlook, Davton can help you..E.g.– Upload Emails to Cloud based CRM– Synchronise Cloud based contacts with Outlook– Link emails to Projects and Opportunities in the cloud– Create and Share Appointments– Etc.

Call David on +44 1482 869891 for an initial discussion or email davidt@davton.com

*References

• www.litmus.com– http://litmus.com/blog/email-client-market-share-infograph

• www.knotice.com– http://www.knotice.com/reports/Knotice_Mobile_Email_Opens_Repo

rt_FirstHalf2011.pdf

• www.campaignmonitor.com– www.campaignmonitor.com/stats/email-clients

n.b. The email client a person is using can only be detected if images are displayed. This can give an inflated weighting to email clients that display images by default, such as Outlook 2000 and the iPhone. It will also provide a lesser weighting to those that block images by default such as Gmail and Outlook 2007. Those email clients that aren't capable of displaying images, such as older Blackberry models and other mobile devices cannot be included in these statistics.