surman how the web was won

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how the web was won some inspiration from history USI 2010 Paris Mark Surman Mozilla

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Presentation on Mozilla from USI 2010 in Paris.

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Page 1: Surman   how the web was won

how the web was wonsome inspiration from history

USI 2010Paris

Mark SurmanMozilla

Page 2: Surman   how the web was won

hi

Page 3: Surman   how the web was won

hi mark surman

Page 4: Surman   how the web was won

hi mark surman

mozilla

Page 5: Surman   how the web was won

my point:

Page 6: Surman   how the web was won

my point: openess and participation = core logic of the web

Page 7: Surman   how the web was won

my point: openess and participation = core logic of the webit’s not everybody’s logic

Page 8: Surman   how the web was won

my point: openess and participation = core logic of the webit’s not everybody’s logicbut it’s the logic that wins in the digital world

Page 9: Surman   how the web was won

point #1 openess and participation = the core logic of the web

Page 10: Surman   how the web was won
Page 11: Surman   how the web was won

the

web

we

love

Page 12: Surman   how the web was won

the

web

we

love

Page 13: Surman   how the web was won

the

web

we

love

Page 14: Surman   how the web was won

the

web

we

love

Page 15: Surman   how the web was won

youmakethis web

the

web

we

love

Page 16: Surman   how the web was won

point #2it’s not everybody’s logic

Page 17: Surman   how the web was won

2003

Page 18: Surman   how the web was won

2003chirac still presidenthuman genome completedint'l year of freshwateraustralia wins cricket cupsecond iraq war starts

Page 19: Surman   how the web was won

2003chirac still presidenthuman genome completedint'l year of freshwateraustralia wins cricket cupsecond iraq war starts

the web is in danger

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Page 21: Surman   how the web was won
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Page 23: Surman   how the web was won
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Page 25: Surman   how the web was won
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transparentinnovativediverse open

the web was becoming less

Page 28: Surman   how the web was won

transparentinnovativediverse open

the web was becoming less

it wasn’t the web we love

Page 29: Surman   how the web was won

transparentinnovativediverse open

the web was becoming less

it wasn’t the web we lovenor the web we have today

Page 30: Surman   how the web was won

mel lastman is mayortoronto amalgamatedexxon buys mobilmicrosoft goes to courtfrance wins the world cup

the web is in dangermozilla foundation is born

2003

Page 31: Surman   how the web was won

mel lastman is mayortoronto amalgamatedexxon buys mobilmicrosoft goes to courtfrance wins the world cup

the web is in dangermozilla foundation is born

2003

Page 32: Surman   how the web was won
Page 33: Surman   how the web was won

together werebuilt the platform,rebuilt the browser,improved the web,got things moving

Page 34: Surman   how the web was won

together werebuilt the platform,rebuilt the browser,improved the web,got things moving

open source

Page 35: Surman   how the web was won

together werebuilt the platform,rebuilt the browser,improved the web,got things moving

open source

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together werebuilt the platform,rebuilt the browser,improved the web,got things moving

open source

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open source

together werebuilt the platform,rebuilt the browser,improved the web,got things moving

Page 38: Surman   how the web was won

open source

together werebuilt the platform,rebuilt the browser,improved the web,got things moving

Page 39: Surman   how the web was won

together werebuilt the platform,rebuilt the browser,improved the web,got things moving

open source

using opennessand participation

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Mike Connor, Developer

1

Page 41: Surman   how the web was won

Mike Connor, Developer

Firefox dev team

120

Page 42: Surman   how the web was won

Mike Connor,

Developer

Firefox dev team

60 Daily

contributors

100s

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Mike Connor, Develop

er

Firefoxdev team

Daily contributors

100s Contributors

10,000+

Page 44: Surman   how the web was won

Mike Connor, Developer

Firefoxdev team

60Daily

contributors

100s Contributors

10,000+

Beta testers

500,000+

Page 45: Surman   how the web was won

Mike Connor, Developer

Firefoxdev team

60

Daily contributors

100s Contributors

1000s Beta testers500,000+

Users

350 million

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participatewe encouraged people to

Page 47: Surman   how the web was won

we encouraged people to

participate

Page 48: Surman   how the web was won

we encouraged people to

participate

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we encouraged people to

1000s of people

participate

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$200,000

we encouraged people to

participate

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a bet on openness

we encouraged people to

participate

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this is the logic of the web

we encouraged people to

participate

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this is how the web thinks

we encouraged people to

participate

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this is how we won back the web

participate

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point #3 open is the logic that wins in the digital world

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the web is healthy now!

but are still threats ahead

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network throttled, sliced up

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mobile web still thinks like a phone

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identity and data locked up in silos

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the good news:

openness and participation= massive models that work

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consumer-focusednon-profit

one central orgindividuals as contributors

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content creator focusprivate companyweb service plus open sourceweb devs as contributors

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the (other) good news:

you can get involved

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infrastructure-focusedmany .orgs and companies

the real pipes of the internetcompanies pay staff to contribute

Page 65: Surman   how the web was won

infrastructure-focusedmany .orgs and companies

the real pipes of the internetcompanies pay staff to contribute

Page 66: Surman   how the web was won

infrastructure-focusedmany .orgs and companies

the real pipes of the internetcompanies pay staff to contribute

Page 67: Surman   how the web was won

infrastructure-focusedmany .orgs and companies

the real pipes of the internetcompanies pay staff to contribute

Page 68: Surman   how the web was won

infrastructure-focusedmany .orgs and companies

the real pipes of the internetcompanies pay staff to contribute

Page 69: Surman   how the web was won

the (other) good news:

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you can be a part of ityou can be a part of it

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you can be a part of itthis can help your company

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parting thought:

it’s time to think like the web

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radicalparting thought:

it’s time to think like the web

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"... use cutting-edge technologies to create a new level of transparency, accountability, and

participation for citizens."

radical

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"... use cutting-edge technologies to create a new level of transparency, accountability, and

participation for citizens." http://change.gov/agenda/technology_agenda/

radical

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"... use cutting-edge technologies to create a new level of transparency, accountability, and

participation for citizens." http://change.gov/agenda/technology_agenda/

mainstream

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"... use cutting-edge technologies to create a new level of transparency, accountability, and

participation for citizens." http://change.gov/agenda/technology_agenda/

awesome

Page 78: Surman   how the web was won

mark surmanexecutive directormozilla foundation

[email protected]

this deck @www.slideshare.net/msurman