how social media won the us elections 2012
DESCRIPTION
Presentation about the key social media moments on Twitter and Facebook during the US presidential elections for the Harvard-Columbia US election breakfast in Geneva on 07.11.2012TRANSCRIPT
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
How Social Mediawon the US Elections 2012
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Four more years
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
@BarackObama
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
@MittRomney
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twindex
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter Engagement Map
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter Engagement Map
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Barack Obama on Facebook
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Mitt Romney on Facebook
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
47 percent
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
47 percent
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
47 percent
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
47 percent
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
47 percent
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Clint Eastwood & the invisible Obama
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
@InvisibleObama
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
@InvisibleObama
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
@InvisibleObama
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
This seat is taken
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
This seat is taken
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
He’s asleep
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Big Bird
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Big Bird
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Big Bird
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Big Bird
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Binders Full of Women
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Horses & Bayonets
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Romney Tax Plan
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Google Bombing
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Spoof Accounts
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Twitter Spin Room
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Most retweeted tweet ever
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E V I D E N C E - B A S E D C O M M U N I C AT I O N S
Thank You
Harvard-Columbia US Election Breakfast Geneva 07.11.2012
Matthias Lüfkens [email protected] @Luefkens @B_M