Advertising style guideUnder this funding agreement the promotion of attendance at regional shows can either be made under your own arrangements or through the following provision that enables easy submission of your advertising requirements into regional newspapers in a timely manner. This also reduces the likelihood of duplicating production costs across regional show advertising and ensures compliance with Government badging requirements through use of a pre-agreed template format.

However, each advertiser will determine the size, colour/mono, copy content (the message), inclusion of images/pictures, the placement (page number) the advertising appears on, the regional newspaper/s they want their advertisement to appear in and how many times it shall be advertised in any/each publication, depending on their available budget. (These requirements can first be discussed with your advertising contact to establish an estimated quote on the final cost).

Assistance developing and/or booking advertisementsFor any assistance developing and/or booking your advertisement into local newspapers you can contact:

Kristina LindsayAccount executiveAdcorpPh: +61 (0)8 9210 9528Email: mmabookings@adcorp.com.au

Supporting your success

Where to find templatesA template and this style guide illustrating the sponsorship logos and their application can be found on the DAFWA website agric.wa.gov.au/supporting-community-free-entry-wa-shows-children-0 or go to agric.wa.gov.au and type in ‘free entry for children’ in the search engine.

The template constitutes the established format of your regional show advertisement, under this funding agreement, which includes the established logos at the top and bottom of the advertisement. Regional show organisers can simply submit their own messages and artwork into the template encouraging attendance at their show.

Please note all logos must be used in the colour format as supplied. Examples for different size advertisements are on the following pages.

Example oneFor advertisements of at least three column centimetres newspaper measurement (i.e. 120 mm wide) one of the following must appear at the base of your advertisement.

Example twoFor narrower advertisements at less than three column centimetres newspaper measurement (i.e. 120 mm wide) the following layout of logos must appear at the base of your advertisement.