supporting sponsor advancing in chc

Royal Olympic Hotel Athens29 September - 1 October 2020

Advancing in CHC: The Must-Dos and the Reasons Behind Them

For more information please get in touch [email protected]

Supporting Sponsor

NICHOLAS HALL’S 31ST EUROPEAN CONFERENCE & CHC TRAINING ACADEMY WORKSHOP

#NHAthens2020#NHCHC20

Exhibitor Sponsor

Join us in Athens for our 31st European Conference, where I will be joined by a panel of industry experts to explore Advancing in CHC: The Must-Dos and the Reasons Behind Them.

Mid-2019 figures from DB6 saw the European CHC market growing by just 2.1%, well below the global result of +3.6%, which is why it is imperative that marketers across the region look to new

growth drivers, innovation and new channels to inform and accelerate their strategies.

Although there have been low levels of switch across much of the region, countries with a positive switch environment are rewarded, such as Poland, where a number of switches pushed overall CHC growth to +7.9% in MAT Q2 2019 . New CHC categories have been created through switch, notably erectile dysfunction treatments. Sildenafil is now available OTC in Poland and the UK, while Pfizer will launch OTC Viagra Reseptfri (sildenafil 50mg) in Norway in early 2020.

Generics and PLs offer strong price competition to brands, hampering value growth in the region, but other new avenues for growth that must be explored include the online sales channel, format innovation, personalised products and natural-based options, with marketers increasingly launching products as medical devices or supplements, rather than medicines.

Cannabis and CBD is witnessing significant investment and development, and is a promising growth channel for the CHC industry. However, the regulatory landscape remains uncertain and harmonisation has yet to be reached across the EU, so this is still very much an untapped route to growth in the region.

Ultimately, the empowered consumer expects to sit at the centre of their wellbeing, playing an active role in their healthcare choices. The role of HCPs is moving away from paternalism and closer to that of a mentor or coach, and it is essential that marketers understand and utilise this. In this essential conference, the panel will explore how we as an industry can best connect to this new empowered consumer, and identify the key strategic opportunities that are waiting to be fully capitalised.

Nicholas Hall Chairman & Creative Solutions DirectorNicholas Hall Group of Companies

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Venue:Royal Olympic Hotel Athens28-34 Athanasiou Diakou Str.117 43, Athens, Greece Tel.: +30 210 92.88.400Fax.: +30 210 92.33.317E-mail: [email protected]

A short walk from the Acropolis, 5-star Royal Olympic Hotel is located right in front of the Temple of Olympian Zeus. A family run hotel that boasts panoramic views over the Acropolis and Lycabettus Hill. Conveniently situated in the city centre and is only a 4-minute walk from the picturesque Plaka neighbourhood.LO

CAT

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Supporting Sponsor

Exhibitor Sponsor

NICHOLAS HALL’S 31st EUROPEAN CONFERENCE & CHC TRAINING ACADEMY WORKSHOP

We look forward to welcoming you in Athens!

Over 200 delegates from consumer healthcare companies are expected to attend this meeting.

At our 30th Conference & CHC Training Academy Workshop in Vienna, we welcomed decision-makers from over 50 OTC, CHC and pharma companies, as well as other key stakeholders. Our events are packed with thought-provoking presentations from a series of industry experts and provide a great platform for networking.

Who should attend?

Previous attending companies have included:

CEOs, VPs, SENIOR DIRECTORS

BRAND DEVELOPMENT

& SALES

BRAND & MARKETING

EXECUTIVES

PRODUCT /PORTFOLIOMANAGERS

Attendees in Vienna

Venue:Royal Olympic Hotel Athens28-34 Athanasiou Diakou Str.117 43, Athens, Greece Tel.: +30 210 92.88.400Fax.: +30 210 92.33.317E-mail: [email protected]



Supporting Sponsor

Exhibitor Sponsor


CHC WORKSHOP • 29 SEPTEMBER 2020 • • •Navigating The FutureDefining the Future of the Health and Wellness Journey

NAVIGATING THE FUTURE

Navigating the Future is a highly interactive workshop, designed to inspireparticipants with insight into current consumer journey’s and foresightto imagine the future journey in 2025. Empowering them to developpowerful strategies to ensure a deeper connection with today’s audience.

OBJECTIVES

• Building an inspiring connection between our Brands and individuals throughout their Health and Wellness journey, today and into the future

DELIVERABLES

SCHEDULE8:30 Welcome to Navigating The Future workshop

9:00 New Paradigms on the Journey to Health and Wellness - Case Study Presentation

9:30 Health and Wellness Journey – Exploration and Trial

10:30 Coffee

10:45 Health and Wellness Journey – Purchase and Experience

11:45 Health and Wellness Journey – Adherence

12:45 Lunch

13:45 Creating Powerful ‘Big Ideas’ for Activation based on Insights

14:45 The Guide to Essential Communications Activations along the Consumer Journey Loop

15:45 Coffee

16:00 Briefing the Communication and Commercial execution

17:15 Developing our people into Communication Leaders

17:45 Wrap Up

18:00 Close

Deep understanding of our individual journeys towards Healthcare and

Wellness

Creation of integrated communications

and omni channel strategies that inform, empower and inspire

individuals on their journey

Insight and Foresight on the impact of

different channels of communication and commerce on

critical points of the journey

8.30 Registration & Welcome Coffee

8.55 WelcomeFilomena Pead, Senior VP, Nicholas Hall Group of Companies

9.00 Opening Address & Annual Report Nicholas Hall, Executive Chairman & Creative Solutions DirectorNicholas Hall Group of Companies

9.45 Moving Forward in a Sea of Rapid Change: Consumers/Retailers/ManufacturersThe presentation will address the increasingly rapid pace of change in the Consumer Health industry driven by evolving consumer preferences, the impact on retailers and manufacturers desperately trying to adapt. Understanding these trends is paramount in planning for the future as the rate of change all around is likely to accelerate even further.Fuad Sawaya, Managing Partner, Sawaya Partners

10.15 Consumer Touch Points for OTC in the Modern Era In the modern era, communication touchpoints towards the Selfcare consumer are multiplying rapidly. To what extend does this creating new, unique opportunities or confusion to the marketers of our time? How fact-based and ROI-driven is our Selfcare communication nowadays? Grigoris examines that moving landscape, challenges traditional (mis)conceptions, sketches the new communication paradigm and offers real life examples of best practices of both ATL and BTL communication.Grigoris Karelos, Country Director Greece & Cyprus, Johnson & Johnson

10.45 Awards Shortlist Presentations & Voting - European New Product

11.00 Coffee Break

11.30 Awards Shortlist Presentations & Voting - Worldwide Marketing & Colin Borg Creative Award

12.00 Fake News, Crazy Leaders & The Land of Opportunity – Yes, OpportunityJoin this original session for an informative, fun and insightful look at the political landscape of the US, the media that covers it, and how Consumer Products companies can still thrive in the Land of Opportunity. Pat O’Leary, President & CEO, Greenwood Group

12.30 Achieving Extraordinary Results with “Ordinary” PeopleWe often hear about the War for Talent as critical driving force to stay competitive. What we don’t often hear about, though, is the enormous talent that already exists within our organizations. There is genius within everyone: and in this fascinating presentation Dionysios will explain how it is our job as leaders to identify and unlock that genius and to create an environment where our people our trusted and empowered to achieve the extraordinary results we strive for.Dionysios Bouzos, Head, CEE/CIS Region & Alliance Management, Mundipharma Consumer Europe

13.00 Lunch

14.00 Developing a Health Professional Endorsed Consumer Brand within the Medical Device RegulationsThe European Medical Devices regulations continue to evolve with the introduction on 26th May 2020 of the new Medical Devices Regulations (MDR). The new conditions will need to be addressed for most legacy devices (CE marked under the previous regulations). Any existing products must be recertified to abide by the new regulations. This brings a requirement for manufacturers to update clinical data, technical documentation, and labelling. Importantly, manufacturers need to provide more in-depth clinical data which proves safety and performance claims and have tighter equivalency standards. This session provides practical insight in how to navigate the regulations, integrating quality processes to contribute to building brand value. It will identify how the requirement for on-going clinical data can be turned into strategic benefits supporting customer and health professional choice, and with European applicability, demonstrates a new opportunity to strengthen claims for consumer medical devices.Andrew Tasker, CEO, Femeda

14.30 The Growth of CBD in EuropeIn this thought-provoking session Ali will talk about the major advances of different CBD based products such as food supplements, pet food and cosmetics in Europe. He will also share his own experiences on market entry in this rapidly developing landscape and why these products add so much value to consumer lives.Ali Atcha, CEO for EU, Elixinol Europe

15.00 Coffee Break & Networking Hour

16.00 From ROI to ROC (Return on Consumer Community)Marketing is everything a company does to acquire consumers and maintain a relationship with them. The biggest questions companies have about their marketing campaigns entail what return on investment they’re getting. Susan will explain that this is where we need to rethink our marketing models to develop new ways of extracting more from our healthcare consumer community.Susan Josi, Managing Partner, Havas Life Sorento

16.30 Best Practices in eCommerce for CHC ManufacturersOnline Pharmacies are a reality across all continents and countries and we see shares reaching 50% of online sales vs physical sales in specific product categories. Are CHC manufacturers well prepared for this eCommerce transformational journey? Having supported the eCommerce strategy of firms such as Bayer, Beiersdorf, GSK, ISDIN, J&J, L’Oreal, Nestle, P&G, Perigo, Pierre Fabre, RB across various European countries, Panayotis will present selected best practices that CHC manufacturers can leverage for outstanding digital shelf presence and improved markets shares in the lucrative digital retail sector.Panayotis Gezerlis, CEO, Convert Group

17.15 Day 1 meeting close

19.00 Nicholas Hall’s CHC Marketing Awards Dinner

DAY ONE 30 September 2020 DAY TWO 1 October 2020

8.30 Welcome Coffee

9.00 Pharmacy, Parapharmacy, E-commerce: when advanced analytics helps overcoming the OTC multichannel increasing complexityOur health consumers used to be patients, and then became consumers, and they have now evolved to “Consum’actors”. Traditional OTC products distribution and promotion models will be increasingly disrupted and multiplied. So our analytical models. Today, new data processing models allow to integrate this new and increasing complexity and deliver comprehensive insights. Patrick will explain how OpenHealth Company has developed a unique analytical one-stop platform capability - The HUB - to meet these new challenges. Dr Patrick Guérin, Owner, OpenHealth

9.30 Harnessing Business Essentials and Securing the Extraordinary in Times of ChangeVernon will talk about building brands in an ever more complicated and complex world where the need to embrace key factors of success in the past are as relevant today as ever. He will bring out the basics of good sales and marketing practice catching their need for integration in new sales channels and consumer touch points.Vernon Bradley, Principle, ArrowLine Ltd

10.00 Speaker TBC

10.30 Coffee Break

11.00 Topic TBCStefan Kulik, Chief Commercial Officer, BeMyEye

11.15 PanelModerator: Stavroula Chasapoglidou, Managing Director, ismed

12.15 Summary & CloseNicholas Hall, Executive Chairman & Creative Solutions DirectorNicholas Hall Group of Companies

12.45 Networking Lunch

Dionysios Bouzos, Head, CEE/CIS Region & Alliance Management, MundiPharmaDionysios is former Vice President, Emerging Markets for Merck Consumer Care. Dionysios has over 25 years of experience in the pharmaceutical industry, particularly emerging markets. After beginning his career with Merck in Moscow in 1992, he spent 15 years based in Russia in several roles. Dionysios joined Novartis Consumer Health in 1998 and expanded the company’s presencein over a dozen new markets. In 2007, he established operations in China and turned around the India business.

His scope increased to include North Africa, parts of Central Europe, Israel, and Korea. In 2010, Dionysios joined Merck Consumer Care and was responsible for Global Eastern Markets which includes the Central and Eastern Europe, Middle East and Africa, and Asia-Pacific regions. Dionysios received his BA from Yale University and his MBA from The Wharton School. He is currently using this experience to support companies entering, building, and growing their presence in the emerging markets.

SPEAKER BIOS

Nicholas Hall, Executive Chairman & Creative Solutions Director,Nicholas Hall Group of CompaniesNicholas is the founder of Nicholas Hall Group of Companies, an elite consulting, business intelligence and executive recruitment company primarily serving the consumer healthcare industry since 1978. After a career in marketing and general management with Procter & Gamble, Vicks and GD Searle, Nicholas has managed the company’s consultancy practice, which has among its clients many blue chip OTC companies, as well as some of the leading local laboratories in Asia, Middle East and Latin America. He has more than four decades of experience in the healthcare industry and has chaired and moderated over 300 OTC conferences and seminars in 58 countries.

Vernon Bradley, Principle, ArrowLine LtdA creative led Blue-chip brand specialist with a 39 -year track record of bringing brands to life around the globe in Healthcare and Food & Beverage on several of the world most recognized brands. E.g. PANADOL, CONTAC, SMECTA - NESCAFÉ, KITKAT, MILO

Believing the consumer should lie at the very heart of every step taken in the business, Vernon speaks with unwavering passion for matching insightful opportunity with relevant and distinctive creativity. He talks of the need to entice, engage and envelop end users, building brand capital in the process and advocating simple but practical recipes to build success in the trading partner’s supply chain. He has a wealth of experience in the sales & marketing arena gained by working in senior posts in the corporation or on behalf of them through his own International consultancy and trading company ArrowLine Marketing Ltd where as he says, he learned the ropes of real entrepreneurship

He is equally passionate about the ever-changing face of Asia and speaks with relentless excitement about riding the wave of the new world order, in which East and West need to learn from each other. He is a long and very experienced hand in China with GSK and NESTLE and in 2017 he completed a 2-year assignment for IPSEN China pharmaceuticals where he was responsible for initiating a transformation within Consumer Healthcare

Whether it be leading or transforming an organization or designing and coaching others in implementing growth strategies, launching new brands, driving start-ups, or managing crisis’s - Vernon has extensive familiarity across the board, standing ever ready to unleash his zest for business.

Panayotis Gezerlis, Founder & CEO, Convert GroupPanayotis is the CEO of Convert Group, a data-driven consultancy based in Europe and operations in Spain, Romania, Poland, Italy, Spain, Luxembourg, Turkey and Greece. With his team they specialise on eCommerce Strategy and eCommerce Market Shares for the Online Pharmacy, Online Grocery and Online Beauty sectors. Some brands that have been leveraging Panayotis’ team consulting services and eCommerce Intelligence tools include L’Oreal, RB, APIVITA, P&G, Nestle, GSK, Ales Groupe, Pierre Fabre, Beiersdorf, INGLOT, Oriflame, Henkel, J&J, Perrigo and also omnichannel retailers in the pharmacy & grocery sectors.

Ali Atcha, Chief Executive Officer Europe, ElixinolAs CEO for EU, Ali is responsible for driving sales for Elixinol Europe with a focus on growing the company’s brand and sales channels across a full spectrum of verticals, especially in the Health and Wellness industry.Ali is wholeheartedly passionate about CBD and the value that Elixinol products can add to consumers lives. He believes that selling through education is key as he is joining the most trusted CBD brand at a point when European consumers are awakening to the lifechanging benefits of CBD.

SPEAKER BIOS

Pat O’Leary, President, Greenwood Group Patrick is the Founder of Greenwood Group which began over 15 years ago when he, and Co-Founding partner Tom Hodson, started from zero to build an organization to help companies grow. His background from P&G (Gillette) & Bayer, and as a founding member of the Emerson Group, lead him to the creation of Greenwood in 2004. With Fortune 50 backgrounds, hard work and consistent efforts across multiple disciplines, Greenwood’s associates have created an industry-leading Business Development Organization.

More importantly, by becoming an integrated partner with their clients, they have built businesses both large and small alike. By providing a menu of infrastructure options to support, or fully manage shopper insights, analytics, consulting, marketing, design, sales, distribution & order to cash services, Greenwood has set itself apart from their competition. From concept to discipleship, Patrick and the Greenwood team get results.

Fuad Sawaya, Managing Partner, Sawaya PartnersFor over three decades, Fuad has invested his passion, energy and experience helping to guide many of the most respected consumer companies in the US and Europe with strategic advice, portfolio maximization and value-creating solutions.

Prior to founding Sawaya Partners, Fuad led JP Morgan’s Middle Market Consumer Products Group. He began his career at PaineWebber, Inc. (now part of UBS), spending 14 years first in the Mergers & Acquisitions department and later, heading up its Consumer Products Banking Group.

Sawaya Partners now in its 18th year, is rigorously client-centric, not deal-centric, driven by a deep, emphatic understanding of what drives its clients’ businesses and what drives them as people. Fuad and his Consumer Healthcare team have completed more than 40 transactions in the space representing leading industry players such as Johnson & Johnson, Bayer AG, Church & Dwight and Prestige Brands. Recent successes have included transactions involving Coppertone, Dr. Scholl’s, RoC, Moberg Pharma, Nizoral and Compeed, among others.

Andrew Tasker, Chief Executive Officer, Femeda LimitedAndrew has over 30 years’ experience in supporting pharmacy working in global roles in consumer healthcare, medical devices and pharmaceuticals, including working for Procter and Gamble, Boots, Marion Merrell Dow, Bausch and Lomb, Allergan, Mentholatum, AT Consult and as Managing Director at Pfizer Consumer Healthcare.

Andrew is leading the development of the Femeda business which is 100% focused on female health and driving initiatives to lead training and category development programmes in pharmacy to ensure women’s health is developed as a major commercial opportunity and becomes a key service offer.

Grigoris Karelos, Country Director, Greece & Cyprus, J&JGrigoris is the Country Director of Johnson & Johnson Consumer Health for Greece & Cyprus. He leads a business with a diverse portfolio that spans from OTCs to Cosmetics and traditional FMCGs, with presence in both Pharmacy and Mass market channels. Prior to that he had a 15 year experience in Johnson & Johnson in various marketing management roles, across different countries including Greece, Balkans, Israel, Spain, Italy, Portugal.

In his previous role, as Head of Marketing for Johnson & Johnson OTC division in South Europe (a business that covers 18 countries and 200 million people), he managed to make his division the best performing in the world for his company.Grigoris is also an active Board Member of the OTC Association in Greece (EFEX),a Board Member of the Association of Branded products (ESVEP) and a guest Board Member of the Efficient Consumer Response (ECR).

Susan Josi, Managing Partner, Havas Life SorentoSusan, with a double postgraduate in Pharmacy (UDCT) and Management, has more than 35 years of experience in the health & wellness domain. In an industry like healthcare, where the concept of advertising is hard to sell, Susan’s vision led by creativity and innovation has made Havas Life Sorento a trendsetter, making it one of the largest multi-channel healthcare communication agency.

She has won the best woman entrepreneur award from the Maharashtra Chamber of Commerce in India. She was also awarded as the Distinguished Entrepreneur 2015, by her alma mater, Institute of Chemical Technology. She was a United Nations Industrial Development Organization (UNIDO) scholar from India at the University of Ghent – Belgium

Susan has conducted many national and international level conferences in Consumer Healthcare and recently also spoke at the TedX event in Mumbai.

Dr Patrick Guérin, Owner, OpenHealth A veterinary surgeon, Patrick founded Celtipharm in 2000, leader in France in real-time analysis of healthcare data. With detailed knowledge of french pharmacies with which Celtipharm contributed to the implementation of the “dossier pharmaceutique”, the company became a benchmark expert in marketing studies and health data analysis. Driven by a vision of data sharing as the catalyst for innovating a knowledge-based healthcare service, in 2010 with a team of epidemiologists Dr. Patrick Guérin developed real-time tracking indicators (Indicateurs Avancés Sanitaires, IAS®) for epidemics and contributed to many publications on the subject. He launched OpenHealth Company in 2015. Dr. Patrick Guérin has been Vice President of France Biotech, the French Association of Biotech and Medtech, until 2018.

THE COLIN BORG CREATIVE AWARD Sponsored by Nicholas Hall’s CHC DASHBOARD

This award will be given for the most outstanding example of creativity in CHC advertising that has appeared on TV, internet or out-of-home media between 1 February 2019 and 31 July 2020.

2019 results:Escapelle - Postinor (Gedeon Richter, Hungary) — 1st placeTheraflu - Flu Tracker (GlaxoSmithkline, Russia) — 2nd place Excilor 2 in 1 Wart Treatment (Medical Brands & Vemedia) — 3rd place

EUROPEAN NEW PRODUCT OF THE YEAR AWARD Sponsored by Nicholas Hall’s CHC NEW PRODUCTS TRACKER

This award will be given for the most innovative and successful productlaunch or Rx-to-OTC switch in any European country between 1 February 2019 and 31 July 2020. Significant line extensions may also be considered.

2019 results:Clearblue Connected Ovulation Test System (SPD) — 1st placeFrenadol Restage (J&J, Spain) — 2nd placeDorflex (Sanofi, Brazil) - 3rd place

WORLDWIDE MARKETING AWARD Sponsored by Nicholas Hall’s CHC.Newsflash

This award will be given for the most innovative new marketing campaign for any CHC brand. This could be a campaign or a launch from anywhere in the world, which has appeared for the first time globally between 1 February 2019 and 31 July 2020.

2019 results:Difflam (iNova Pharmaceutical, Philippines) — 1st placeSeven Seas Jointcare Supplex & Turmeric ( P&G Health) — 2nd placeZovirax Duo (GlaxoSmithkline Germany) — 3rd place

1ST PLACE went to Difflam by iNova Pharmaceutical

The winner for this award was Gedeon Richter’s Escapelle, an advert promoting a worldwide

tried and proven morning after pill.

1ST PLACE was given to Clearblue Connected Ovulation Test System by SPD Swiss Precision Dianostics.

Venue: Royal Olympic Hotel AthensEntry deadline: 14 August 2020Send entries to Jennifer at [email protected]

THE NICHOLAS HALL CHC MARKETING AWARDS 30 September 2020

SPONSORSHIP PACKAGES

For more information please contact:[email protected]

AWARDS DINNER SPONSORWednesday 30th September

NETWORKING LUNCH SPONSORThursday 1st October

EVENT SUPPORT SPONSOR

DELEGATE PACK SPONSOR

NETWORKING HOUR SPONSOR

WELCOME DRINKS SPONSORTuesday 29th September

Venue: Royal Olympic Hotel AthensEntry deadline: 14 August 2020Send entries to Jennifer at [email protected]


29 September - 1 October 2020 - Royal Olympic Hotel AthensBOOK 3 PLACES AND GET THE 4th PLACE FREE OF CHARGE!

Workshop only - 29 September £900£1500£2100

Conference only - 30 September - 1 October Conference & Workshop - 29 September - 1 October

Terms & ConditionsThis conference is being held by Nicholas Hall International Pte Ltd, but for bookings, information and other details please contact our managing agents: Nicholas Hall Europe Ltd, 35 Alexandra Street, Southend-on-Sea, Essex SS1 1BW, UKN.B. Nicholas Hall Group of Companies is not liable for any incident or injury, which may occur during the course of the meeting or any of the functions, including the drinks reception.

The appropriate fee covers attendance at all sessions, conference documentation, lunches and coffee breaks during the meetings, and organised social functions from 29 September - 1 October 2020. It does NOT include hotel accommodation or items charged to your room account, or transport to and from the conference.

Pictures and / or videos taken during the event including during speaker presentations, networking breaks, drinks reception and evening events may be used for publicity or marketing purposes.

Bookings may be transferred to a colleague, at no extra charge. Notice of cancellations or transfers of bookings must be given in writing. For cancellations received by 31 July 2020 there will be a 50% refund. There will be no refund for cancellations received after 31 July 2020 or cancellations where no written notice of cancellation is received.

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