supply chain management for hardware startups
TRANSCRIPT
Supply Chain Managementfor Hardware Startups
Mighty Net
2
Mighty Net / CEO• Might Electronic BU Head• MakerPro Industry Consultant• TRIPLE Lecturer• StarFab Accelerator Mentor• 500 Rookies Fund Mentor
『 You jump off a cliff and you assemble an airplane on the way down 』Reid Hoffman, Founder of LinkedIn
Hardware is Hard?
Manufacturing is easy
Integration
Scale
Dec 2013
• Kickstarter $297,824 as 745% over target
2014 Sept.
• Much-delay, non-tech prototype release
Jan 2015
• Last update and delay again due to the LED display
Dec 2013
• Kickstarter $297,824 as 745% over target
2014 Sept.
• Much-delay, non-tech prototype release
Jan 2015
• Last update and delay again due to the LED display
The success of the Kickstarter funding project (20 times beyond the target) has put huge pressure on the Zano team to force them to develop additional features and to expand production scale for each order.
Zano team rushed into production before functional product has NOT yet proved in order to catch the deadline.
1. Do Not have working relationships with any other solutions company or EMS factories
2. Paid 50% of money to secure the 20k Units LCDs3. Marketing team with very limited hardware experience
Design ≠ Manufacturing
Right Demand and UX(User Experience)
Cost + Function + ID + Schedule = 1
Cost underestimated and
Incorrect Target at Crowd-funding
No experience in Hardware Supplier Chain
Chip Solution
Chip Agent
DesignHouse
Certification Lab
EMS
ODM
Forwarder
Software is Solo, Hardware is Symphony
Internal Expert
Expectancy Match
Factory is your 1st customer
Next Product
Breaking up
1. NDA
2. RFQ Package
3. Quotation
4. Quality Plan
5. Certification
51
Factory Language
NDA (Non-disclosure agreement)
RFQ Package
1. Company Background
2. Product application
3. Quantities (Qty/lot, Annual Forecast)
4. Inquiry service (Design, Manufacturing, Sourcing)
5. Inquiry data (BOM, Gerber & Drawing)
6. Quotation
Functional Block Diagram
Schematic
BOM
• Type
• Brand
• Part No.
• Usage
• SMT X-Y
PCB Gerber• Format : CAM
• Material : RF4
• Finishing
• Copper oz
• Color
• Trace
• Polarity
• Panel Design
Drawing
• Material
• Finishing
• Tolerance
• CriticalDimension
Quotation
Might Electronic CO., LTD.
No 40, Lin 2, Yua n S ha n Ts ue n, Hs in Fe ng Hs ia ng, Hs in
Chu Hs ie n,Ta iwa n, R.O.C.
TEL: +86-769-85555526 FAX: +86-769-85555529
To: NO#
Addre s s : TEL.
FAX.
e-mail:
Term of Lead Time: 14 We e ks once Re ce iving Firm Orde rs
Term of Payment: 50% Down with Orde r, 50% Down be fore S hipme nt
Term of Shipment: FOB TAIWAN
Currency: US D Date:
Exchange Rate (USD/NTD): 1:32.8 Offer Validity:
Mode l: Q 'ty:
Ma te ria l Cos t
S MT
DIP
As s e mbly Cos t
Te s t
P a cking
Tra s porta tion
Ha ndling Cha rge
Tota l
NRE Cos t (Non-Re curring Engine e ring)
P CB S te ncil Cos t
P CB S e t up Cos t
Te s t Fixture Cos t
Tota l
Remark
1. S ome compone nts a re quote d with s ubs titute s .
2. P rice is including 1% s cra p ra te .
3. Any furthe r Engine e ring Cha nge (ECN) will be re vie we d a nd re fle cte d to ne w quota tion.
4.
5. Te s t a nd Fixture cos t ne e d to be dis cus s e d.
6. P a yme nt Te rm could be re vie we d a nd dis cus s e d for long-te rm bus ine s s .
QUOTATION
Item Description of ModelQuantity Unit Price Amount
(PCS) ($) ($)
For MOQ is s ue of compone nts , cus tome r ha s to s ign a contra ct to gua ra nte e to buy ba ck a ll our
inve ntory if the re is no orde r in 3 months .
• Lead Time
• Payment Term
• Trade Term
• Scrap Rate
• MOQ Issue
Trade Term = Responsibility and Expense
Certification
Antony Lien / CTO17 years Hardware Design
IC Distributor
Mike Liang/ CMO30+ years PC/IT MarketingWorldwide Sales Channel
Ray Tai / CEO14 years EMS/ODM
Supplier Chain
Daniel Wu / CSO16 years Product Manager
Product Strategy
Alvin Li / Chief Designer20+ years ID/UX DesignIntegrated Innovations
Ray Hu / RD Leader14 years Mechanical Designer
Production Planning
Vincent Lo / PMME Design
Fixture Design
Ken Huang / PMProduction Operation
Process Design
Mos Lee/ PMHardware Design
Testing Design
William Yang / SISystem Design
Automation
Wuulong Hsu / SILinux OSIC Design
Sebastian Hsieh / MarketingGrowth Hacking
Website Planning
ID / ME Design EE Design System Integration Cloud Service / OTA
Maker Community Supply Chain Matching Designer E-commerce Maker E-commerce
Co-working SpaceCloud Accelerator HW Accelerator Incubator
UX UI Design
CE E-commerce
HW Accelerator
TRIPLE & MakerPro Visiting
New Product Interview
Taipei Computer Application Show 2015
HsinChu Maker Faire 2015
RAPAQ Design Match 2015
Venture AP 2015
TRIPLE Singapore Startup Trip
Taiwan Cloud Accelerator Event
2016 Maker Faire Taipei
Date:2016/5/7-2016/5/8
Visits the US Maker & Accelerator
Date:2016/5/18-5/28
2016 Computex
Date:2016/5/31-2016/6/4
2016 Maker Faire Shenzhen
Date:2016/10/18-2016/10/24
Mayor of Hsinchu City visit us
Date: 2016/11/21-2016/11/23
US-Taiwan Startup Meetup
Date: 2016/11/29
Plug and Play to visit us
Date:2016/12/4
Launching event of MiniPlan v6
Date:2016/12/22
『And the more you know how to make things, the better designer you’re going to be』
Yurchenco, ID of Apple Mouse