supermarket lighting

SustainablesupermarketsA simple switch in supermarket lighting

Supermarket brochure2

“The fight against climate change is an enormouschallenge. Our cooperation with Philips, for examplereducing the energy consumption of our cooler lighting,has brought us closer to an energy efficient solution.”Martijn Versteegh, Green Manager Ahold

Supermarket brochure 3


As more supermarkets come to understand the importance of a carbon footprint, PhilipsLighting is proving to be a key partner in addressing the strategic and practical issues facing them.And the solutions offered, specially geared at the challenges facing supermarkets today, covernot only energy reduction, efficiency and contributing to a decrease in CO2 emissions, but alsonew efficient optics, performance lamps, luminaires and gears and sophisticated LED solutions.For more information about how Philips can contribute to your green image, visit our website.www.philips.com/supermarketlighting

Greensupermarkets


Todays supermarkets are facing enormous challenges. Profitmargins are under pressure, as price wars break out, while atthe same time supermarkets know they need to be dynamic,attractive places that inspire and provide the customer with abetter shopping experience if they are to generate highersales. There is also a growing need to take a radical approachto sustainability, to create a truly green supermarket, yet costsare under constant scrutiny.

Philips Lighting offers expertise based on innovation rooted insolid research. In this brochure we demonstrate how choosingthe most appropriate lighting for each individual area of thesupermarket can have immediate benefits in the form ofcustomer satisfaction and long-lasting benefits in the area ofcost reduction and sustainability. They prove that Philips is theright partner to assist in major strategic decisions, such asrefurbishment of lighting, balancing initial investment andmaintenance costs, and implementing lighting schemes whichbring out the best in the products on show.

EDEKA, Grenzach, Germany


Light sourcesTodays most efficient fluorescent lamps are the Philips Ecoversions, which can offer an immediate 10% energy reductionjust with a simple lamp replacement and without sacrificinganything in light levels or lifetime; they are also dimmable.

The MASTERColour CDM family is available in differentversions with excellent colour rendering to bring out the bestin the products on display. MASTERColour CDM Elite lamps– characterised by crisp, sparkling white light – offer significantbenefits. Using MASTERColour CDM Elite lamps with Philipsluminaires will significantly reduce your energy consumption,and therefore cut costs.

MASTER SDW is undeniably the best solution for lightingfresh food. Superior red rendering enhances the natural, richcolours of fresh food – meat, produce, fish and bakeryproducts. MASTER SDW creates a warm ambiance and offersexcellent colour rendering.


Luminaires, optics and controlsPhilips on-going philosophy of improvement has resulted innew solutions for optics, providing not only perfectillumination of products displayed on racks, but also, thanks towider spacing between luminaires, allowing a considerablereduction in the number of luminaires required and savings upto 50% of energy costs.

New developments in LED technology provide energy-efficient solutions for better display of products – even indemanding situations such as freezers, coolers and freshfood areas.

In the area of control, scene setting and energy saving are thekey focus. Philips can offer complete solutions that really savecosts, whether stand-alone products, such as movementdetectors, which can save as much as 30% in energy bills, orfully networked systems, capable of managing a whole buildingmore efficiently and cost-consciously than has ever beenpossible in the past.

Kaisers, Krefeld, Germany

Double asymmetric light distribution Oval light distribution


Supermarketoverview

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\\ 01 . Aisles \\ 04 . Fish

\\ 02 . Promotional goods \\ 05 . Cheese

\\ 03 . Fruits and vegetables \\ 06 . Meat


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\\ 07 . Bread and pastries \\ 10 . Coolers

\\ 08 . Wine \\ 11 . Check-out/cashier

\\ 09 . Freezers \\ 12 . Warehouse and cold store


\\01 . AislesGood aisle lighting is essential. Not only to allow customers to understand the lay-out of theshop, but also to make them feel at ease, comfortable. www.philips.com/supermarketlighting

\\ 01 . UnicOne Pendant \\ 02 . MASTER TL-5 Eco

A LED pendant with maximumenergy-saving double-asymmetric-optic, perfect for general lighting. Itretains a constant colour over itslong lifetime and is available in warmand cool white light.

Saving 10% energy consumptionjust by using this lamp. Uplamping ispossible without changing thecontrol gear. A quick return ofinvestment within 1.5 years andavailable in HE and HO.


General lighting in the aisles needs to be at a high level. In addition, sufficientlight must be provided for reading labels and pricing information. The useof asymmetric light distribution helps to illuminate the vertical planes, thusproviding excellent light for selecting products. Accent lighting can be usedto draw the shoppers’ attention to special offers in gondolas at the headof shelving units, thus generating higher sales. For more design flexibility, achoice can be made between light-line or point-light sources.

Old situationTL-D 2.58W on EM ballast,

Luminaires TTX400 Trunking system 2.58W+ white reflector

Green Supermarket1xTL5 Eco 45W HF,

Luminaires: Maxos 1.49W D-DA 20

Area (m2) 475 475

Amount of luminaires 104 104

Total installed power (W) 13,382 5,356

Energy load per year (kWh) 48,412 18,746

Load per m2 29.1 11.3

Energy savings up to 61%

* Based on 3,500 opening hours / yearKaisers, Krefeld, Germany


\\ Reference projectClientPLUS HeerlerheideProjectLighting PLUSLocationHeerlerheide, The NetherlandsLight sources / LuminairesiW Cove, iColor Cove, LED Freezer, MaxosMore informationwww.philips.com/supermarketlighting


PLUS, Heerlerheide,The NetherlandsThere are nearly 300 PLUS supermarkets in the Netherlands. In Heerlen,in the south of the country, the PLUS supermarket is the first to featurethe Philips AmbiScene concept which offers unique possibilities forinstantly adjusting the lighting and thus creating different shoppingexperiences. General lighting is supplied using two fluorescent tubes in thefittings, each with a different colour temperature, allowing levels of lightingbetween 2700 and 6500K. LED RGB lighting and LED tiles allow additionalaccent colour changes.


\\02 . Promotionalgoods

Eye-catching displays – with promotional items or special offers – can not only generate sales,but also attract customers into the store. www.philips.com/supermarketlighting

\\ 01 . Spot LED \\ 02 . eW Profile \\ 03 . iColor Cove

Up to 80% more energy-efficientand with a longer lifetime thanconventional solutions, it ensuresconsistent colour - warm or neutralwhite - and can be track, recessedor surface mounted.

Easy to install, energy-efficient andvirtually maintenance free. A trulysustainable solution.

Offers maximum coloured lightingcontrol and is suitable for virtuallyany alcove and accent spaces.


Drawing attention to fast-moving, high-profit articles is essential. Accentlighting on, for example, the head of the gondolas can create dramaticeffects for the products on display. By placing colour behind the product,additional attention can be created. While integrated LED shelf lighting candraw extra attention to smaller, but generally more expensive, items. Everydetail of the product is exceptionally clear and an impression of a halo iscreated around it.

Old situationCDM-T 70W on EM ballast,

Projector 60800 on track

Green SupermarketMASTERColour CDM-T Elite 35WHF, Luminaires: Magneos, Spot LED

Area (m2) 42 42


Total installed power (W) 1,810 924


Load per m2 43.1 22


* Based on 3,500 opening hours / yearAlbert Heijn, Breukelen, The Netherlands

\\ 04 . MASTERColourCDM Elite

\\ 05 . Magneos

This lamp provides a superiorsparkling white light and hasimproved color rendering (Ra90).10% more efficacy, 20% morelumen maintenance.

A LED solution that is optimised tobring out the colours in the produceon display. An exceptional energy-saving solution.


\\03 . Fruits andvegetables

Fresh produce – luscious green vegetables, glowing fruits – always have a special appeal tocustomers. But it also shows how much a supermarket cares about quality.www.philips.com/supermarketlighting

\\ 01 . LuxSpace Micro* \\ 02 . LuxSpace Mini \\ 03 . LuxSpace Compact*

No maintenance, install and forget.Offering 50% energy savings and afive times greater life than CFLdownlights. Available in warm andneutral white light. 125mm cut-out.


No maintenance, install and forget.Offering 50% energy savings and afive times greater life than CFLdownlights. Available in warm andneutral white light. 198mm cut-out

* Please note Luxspace Micro will only be available from May 2010. Luxspace Compact

will be available from January 2010.


Most supermarkets devote a special section to fruit and vegetables and ithas become the place where consumers enjoy browsing at their leisure. Awarmish general lighting provides the right ambiance for this, whiledirectional lighting can be used to bring out the freshness and colour of theproduce on display. A crisp, white light makes green vegetables lookfresher, while warmer colours, with reds and oranges, make fruits lookmore appealing.

\\ 04 . UnicOne Projector

A LED solution that is optimised tobring out the colours in the produceon display. An exceptional energy-saving solution.

Old situationSDW-T 50W + CDM-T 70W

Luminaires: Suspended luminaires EM ballast

Green SupermarketMASTERColour CDM-T Elite 35W

HF, Luminaires: Fugato Oval +Magneos

Area (m2) 95 95




Load per m2 18.4 10.7


* Based on 3,500 opening hours / year


\\ Reference projectClientKaiser’s Tengelmann AGProjectTengelmann supermarketsLocationMülheim, GermanyLight sources / LuminairesFugato LED, UnicOne LED, eW ProfilePowercore, UnicOne, LED customisedluminaires, Fiorenza Twin, Fiorenza, Maxoswith double-asymmetric-optic,MASTERColour CDM-T Elite 35W, MASTERTL5 35WMore informationwww.philips.com/supermarketlighting


Tengelmann,Mülheim, GermanyKaiser’s Tengelmann operates some 700 supermarkets in Germany, placingthe emphasis on quality, freshness and service and has been committed toan environmentally-friendly and socially responsible policy for over 40years. At the end of 2008, it opened its first eco-supermarket as part of itsdetermination to reduce CO2 emissions by 20% by 2020. Philips produceda lighting plan making use of LEDs, MASTERColour CDM-T Elite lampsand a lighting control system with daylight regulations.


\\04 . FishFish has become an essential part of a healthy diet. But it has to be fresh. Gleaming. Straightfrom the sea or river. www.philips.com/supermarketlighting

\\ 01 . Spot LED \\ 02 . UnicOne Pendant \\ 03 . LEDCooler Module


With colour optimised for fish – aclean white or with increased red –this LED pendant generates noheat, thus avoiding drying anddiscolouring, and retains a constantcolour over its long lifetime.

Energy-saving, yet offeringimproved fresh merchandise displayand decreased food wastage, it is asignificantly better environmentalalternative.


Freshly-caught fish needs to be kept cold, often on a glistening bed ofcrushed ice. Careful lighting can emphasise the wetness of the skins to makethe fish seem as if it has just been unloaded from the boat. And colourtemperatures can be used to great effect: a cold, white light will displaywhite fish, such as cod, sole and turbot, to perfection. For red fish, such assalmon and tuna, a warmer colour, with a touch of red in the spectrum,will enhance the natural attractiveness of the fresh fish. In addition toMASTER SDW and MASTERColour CDM Elite use can also be made ofthe latest fresh food innovation in lighting offered by UnicOneLED Pendants.

Old situationSDW-T 50W EM ballast + CDM-T 70W EM ballast +

PL-C 26W EM ballast, Luminaires: Downlights forgeneral lighting and adjusted spots

Green SupermarketMASTERColourCDM-T Elite 35W +

PL-R Eco 17W, Luminaires: FugatoOval Mini and Performance +

Magneos

Area (m2) 30 30


Total installed power (W) 1,256.4 695


Load per m2 41.9 23.2


* Based on 3,500 opening hours / yearEDEKA, Grenzach, Germany


\\ Reference projectClientEDEKA GroupProjectEDEKA SupermarketsLocationBocholt, Grenzach, Koblenz andWedemark, GermanyLight sources / LuminairesMaxos TL5 light-lines with double-asymmetric-reflector, Garnea suspendedluminaires with fresh-produce optic, Mini 300Cube, Megalux, Fugato, Scrabble and Duetadownlights with fresh-produce optic,Magneos and Monza projectors, LEDline2,Affinium LED Freezer modules, Saviosuspended luminaires, Rotarisrecessed luminaries.TL5 49 and 80W, TL5-C 60W, CDM-T 70Wstandard and Elite as well as 150W standard,CDM-Tm 20W, SDW-TG 100WMore informationwww.philips.com/supermarketlighting


EDEKA group,GermanyThe leading EDEKA supermarket chain, with stores throughout Germanymanaged by more than 4,800 independent retailers, has upgraded itsinterior concept to reflect its brand message: “We love food”. The newinterior concept uses high-quality lighting to accentuate the fresh produceareas and ensure they are displayed at their mouth-wateringly freshest.Operating efficiency was also addressed: the use of the Affinium LEDmodule in the deep-freeze sections has resulted in a reduction ofapproximately 15,000 kWh annually. EDEKA Grenzach has won the AITDesign price Store of the year 2008.


\\05 . CheeseThe creamy invitation of fine cheese. Delicate and mild, blue-veined and tangy, deep yellowwith a bite, hard or soft and flowing. A shop offering variety attracts customers.www.philips.com/supermarketlighting








Cheese is a delicate product that can easily be harmed if handled – or lit– incorrectly. It is essential when lighting cheese to ensure that no “hotspots” are created, since this could considerably impair the flavour. Evenlydistributed light with wide beams is preferable. To display cheese at its best,a light with a touch of yellow – even on white cheese – helps attract theshoppers’ attention, whets their appetite and encourages them to buy. Andthe solutions offered by Philips not only provide excellent light, but alsoachieve maximum energy savings by using energy-efficient optics and lightsources.

Old situationSDW-T 50W EM ballast + PL-C 26W EM ballast,

Luminaires: Downlights for general lighting and adjustedspots

Green SupermarketMASTERColour CDM-T Elite 35W +MASTER PL-R Eco 17W, Luminaires:

Fugato Oval Mini and Performance

Area (m2) 12 12


Total installed power (W) 470.2 258

Energy load per year (kWh) 1,646 903

Load per m2 39.2 21.5


* Based on 3,500 opening hours / yearEDEKA, Grenzach, Germany

\\ 04 . Spot LED



\\ Reference projectClientBILLAProjectSupermarket chain BILLALocationAustriaLight sources / LuminairesLED Freezer, MASTERColour CDM-T Elite,MASTER TL-D Eco, MASTER TL5, Maxos,Arano, Fugato, ScrabbleMore informationwww.philips.com/supermarketlighting


BILLA, AustriaBILLA, Austrias' leading supermarket chain, is committed to customers andtheir shopping experience. The chain concentrates on emphasising thefreshness of the food more effectively; lighting plays an important role inthis. Use is now made of just three lamps throughout the group, providingconsiderable savings in the area of purchasing and maintenance and helpingto create a cohesive, energy-saving solution. “We are committed toinnovation and quality,” says Volker Hornsteiner of BILLA, “and Philipslighting is helping us by supplying energy-efficient lighting solutions.”


\\06 . MeatBeautifully marbled beef, pink veal, succulent lamb, plump, delicious chicken. But in all itsvariety, the thing we demand most of meat is its freshness.www.philips.com/supermarketlighting








More than any other produce, shoppers use the visual appearance of meatto decide whether it is fresh and of good quality. It has been shown thatwarm white light with a subtle red glow will display the meat at its best.The use of oval optics in combination with MASTERColour CDM Elite anddichroic filters optimises energy savings.



Green SupermarketMASTER PL-R Eco 17W HF +

MASTERColour CDM Elite 35W HF,Luminaires: Fugato Oval Mini and

Performance

Area (m2) 27 27


Total installed power (W) 938 513


Load per m2 34.7 19.0


* Based on 3,500 opening hours / yearEdeka, Grenzach, Germany

\\ 04 . LEDCooler Module

Energy-saving, yet offeringimproved fresh merchandise displayand decreased food wastage, it is asignificantly better environmentalalternative.


\\07 . Bread andpastries

The smell of fresh bread is irresistible; the look of fresh bread totally inviting. And cream cakes– can your customers really resist them? www.philips.com/supermarketlighting








Fresh bread and rolls must give the impression that they have just comeout of the oven. They should look crisp and appetising if they are to temptthe shopper. The best colours have been found to vary between white-yellow to red-brown. A cooler light is best used for pastries and a coolwhite light for enhancing the appearance of whipped cream. For maximumenergy savings, Philips recommends the use of luminaries with oval opticsin combination with MASTERColour CDM Elite or Philips’ latest LEDtechnologies, which have a longer lifetime than conventional solutions.

Old situationSDW-T 50W EM ballast +

MASTER PL-C 26W EM ballast,Luminaires: Downlights for general lighting

and adjusted spots


MASTERColour CDM Elite 35W HF,Luminaires: Fugato Oval Mini and

Performance

Area (m2) 23 23


Total installed power (W) 940 516


Load per m2 40.9 22.4


* Based on 3,500 opening hours / year

\\ 04 . Spot LED



\\ Reference projectClientGreggs PlcProjectGreggs, bakery retailerLocationBromley, UKLight sources / LuminairesLuxSpace, Spot LEDMore informationwww.philips.com/supermarketlighting


Greggs Plc,Bromley, UKGreggs Plc, the UKs leading bakery retailer, is currently upgrading its chainof 1,400 stores nationwide to light the sales areas entirely with LED lightsources. A successful trial showed savings in lighting energy consumptionof 50% compared to stores using conventional lighting. The long life of LEDwill also mean a reduction in maintenance costs; no relamping will berequired through the life of the store nor will there be any discharge lampsto dispose of in compliance with the Waste Electrical and ElectronicEquipment Directive.


\\08 . WineWine is something to enjoy with care, with patience. And choosing the right wine needs tobe done in the right surroundings. Created for your customers.www.philips.com/supermarketlighting

\\ 01 . Spot LED \\ 02 . iColor Cove \\ 03 . Magneos


Compact, lineair units offeringflexible colour-changing possibilitiesand versatile enough to fit into mostspaces for indirect lighting. End-to-end mounting offers unbrokenstreams of colour and uniformillumination.

A well-designed, spot for accentlighting, with adjustable beamversions for exact light direction.Includes energy-saving electronicgear and MASTERColour CDMElite lamps; also available withMASTER SDW.


Ambience is vital in a wine department. Displays should be attractive andthe ambience should create the impression of walking in a virtual winecellar. As wine must be stored at correct temperatures, it is important thelighting should not adversely affect these conditions. Such heat control canbe achieved by replacing halogen lamps with MASTERColour CDMsolutions. MASTERColour CDM Elite lamps provide warm colourtemperatures that bring out the true colour of the wine. Spot LED orMagneos can help create dramatic shadows, thus highlighting the up-market ambience of the wine department. And iColor Cove can contributeto the right atmosphere in the most energy-efficient way.

Old situationSDW-T 50W EM ballast,

luminaires projectors on track

Green SupermarketMASTERColour CDM-T Elite 35W,

luminaire: Magneos, AlternativeSpot LED

Area (m2) 36 36




Load per m2 28.3 18.3


* Based on 3,500 opening hours / yearEdeka, Grenzach, Germany


Lighting accounts for around 5% of the energy consumed in freezing.Traditional fluorescent tubes seem a good solution, but they workinefficiently at low temperatures, and 65% of their is energy converted intoheat, requiring greater effort from the freezing units. Philips 19W AffiniumLEDFreezer module produces the same light level as a 70W fluorescenttube and less than 50% of their energy is converted into heat. Saving up to70% of the energy cost in both lighting and freezing. LED lighting can alsodramatically improve product presentation and visibility: special opticsensure that light is evenly distributed throughout the freezer, with no hotspots and no warm-up time.

\\09 . FreezersFrozen pizzas, vegetables, instant meals. Frozen fish and chicken, ice-cream and cakes. A well-stocked freezer generates traffic and should be given the attention it deserves.www.philips.com/supermarketlighting

\\ 01 . LEDFreezer Module

Highly improved visual impression,can be built in existing cabinets, andwithout lamp replacement. Theunique optic system prevents thelight source being directly visible,reducing disturbing glare.


Sainsbury, London, UK


\\ Reference projectClientSainsbury'sProject Sainsbury's Freezer CabinetsLocation UK, 350 storesLight sources / LuminairesAffinium LED Freezer ModulesMore informationwww.philips.com/supermarketlighting


Sainsbury’s, UKSainsbury’s, one of UK’s leading supermarket chains, has recently fitted15,000 Affinium LEDFreezer lighting modules with Luxeon LEDs to lightits freezer cabinets throughout its stores. Not only does this solution offera far better light quality – an improvement of more than 150% – it has alsoresulted in a staggering energy-saving per freezer of 75%. Philips' Luxeontechnology also has a useful lifetime of 10 years in store, compared to just6 – 12 months of the fluorescent lamps which used to be used in thishostile environment of freezers.


Cooled food displays make significant demands in operating costs. Now,thanks to new LED products specifically designed to address the highdemands of cooling units, considerable energy-savings up to 62% can beachieved. As most of the produce on display is fresh, colour rendering isalso of considerable importance.

\\10 . CoolersFresh products such as butter, milk, pre-packed meats, pastries, freshly-made sandwiches, andfruit juices need to be displayed attractively and accessibly.www.philips.com/supermarketlighting

\\ 01 . LEDCooler Module

This custom-designed LED solutionoffers considerable environmentalbenefits, provides a highly improvedvisual presentation of freshproducts, and has excellent TotalCost of Ownership.


C1000, Eindhoven, The Netherlands


\\11 . Check-out/cashier

Check-outs need to be convenient, with enough light for customers to inspect their bill andtheir change. Efficiency here is the key word. www.philips.com/supermarketlighting


No maintenance, fit and forget.Offering 50% energy savings and afive times greater life than CFLdownlights. Available in warm andneutral white light. 125mm cut-out.






A well-lit, shadow free area, where the cashier can clearly see productpricing information and the customers can check their bills and pay in cashor with cards. Two light lines prevent shadows and provide high qualitytask lighting. These lines can be both parallel and perpendicular to thecheck-out desk. The luminaires – whether recessed or pendant – provideillumination that complies with working standard norms and guidelines.




MASTERColour CDM Elite 35W HF,Luminaires: Fugato Oval, Mini and

Performance

Area (m2) 60 60




Load per m2 17.7 13.7




\\12 . Warehouse andColdstore

The heart of the operation – where everything must be geared to high visibility andoperational efficiency. And where safety considerations must always be a high priority.www.philips.com/supermarketlighting

\\ 01 . MASTER TL-5 Eco

Saving 10% energy consumptionjust by using this lamp. Uplamping ispossible without changing thecontrol gear. A quick return ofinvestment within 1.5 years andavailable in HE and HO.


Uniform lighting throughout the workplace is essential, since it not onlyallows freedom and safety in storing and moving goods, but also providesan optimal working environment for personnel. LEDs are used in thecoldstore, offering high efficiency in cold environments. They feature instantlight-up (no start-up time) and have an extremely long lifespan.

Old situationTL-D 2.58W on EM ballast,

Luminaires: Trunking systems with white reflector

Green Supermarket1xTL5 Eco 45W HF,Luminaires: TTX400

Area (m2) 245 245




Load per m2 10.9 4.2




Find out more at: www.philips.com/supermarketlightingor call me direct at 0845 601 1283 or by email [email protected]

“Now is the time to make the switch to lighting that savesenergy and has a positive effect on the environment. Philipscan help you meet your energy efficient ambitions andcreate flexible, efficient lighting solutions designed to makeyour customer experience more enjoyable while savingenergy. See how your customers, employees and retailenvironment can benefit from this new generation of lightingsolutions, make the switch today.”

©2009 Koninklijke Philips Electronics N.V.All rights reserved. Reproduction in whole or in part is prohibited without the prior written consent of the copyright owner. Theinformation presented in this document does not form part of any quotation or contract, is believed to be accurate and reliable and maybe changed without notice. No liability will be accepted by the publisher for any consequence of its use. Publication thereof does notconvey nor imply any license under patent- or other industrial or intellectual property rights.

Date of release: September 2009 / 3222 635 67766 Printed in The Netherlands

For more information:

Philips LightingPhilips CentreGuildford Business ParkGuildfordSurreyGU2 8XH

www.philips.com/lighting

supermarket lighting

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