SemTech 2012 SF

A (not so) long presentation Super short recap

Semantic Technology & Business

Emotional Semantics – Beyond Sentiment

Sentiment vs. Emotion

Wiki* Era

The vision

We are all equal

But some are more equal

Computers need our help

Lists

Don‘t believe it?

UX design critical to SemTech

„Semantic“ aspirin

Oh my…

Gravity vs One Size Fits All

Oh, behave…relate…do sth else?

People who did/buy X also did/buy ?

Content X is semantically related to content ?

FOCUS!

•  Human Interest Relevancy

vs

•  Factual Correctness