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TEAM 1 – Marketing Plan SUNWEST COMMERCE CENTER Team 1 | Sunwest Marke1ng Plan 1

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Page 1: SUNWEST COMMERCE CENTER...TEAM APPROACH SLIDE 5 TARGETS 1 SLIDE 6 TARGETS 2 SLIDE 7 TARGETS 3 SLIDE 8 POSSIBLE MIX SLIDE 9 MARKETING SLIDE 10 TIMELINE SLIDE 11 FEE STRUCTURE SLIDE

TEAM 1 – Marketing Plan

SUNWEST COMMERCE CENTER

Team  1  |  Sunwest  Marke1ng  Plan   1  

Page 2: SUNWEST COMMERCE CENTER...TEAM APPROACH SLIDE 5 TARGETS 1 SLIDE 6 TARGETS 2 SLIDE 7 TARGETS 3 SLIDE 8 POSSIBLE MIX SLIDE 9 MARKETING SLIDE 10 TIMELINE SLIDE 11 FEE STRUCTURE SLIDE

Presentation Overview

TABLE OF CONTENTS

INTRODUCTION SLIDE 1

SUNWEST CENTER SLIDE 3

CURRENT COMPETITORS SLIDE 4

TEAM APPROACH

SLIDE 5 TARGETS 1 SLIDE 6 TARGETS 2 SLIDE 7 TARGETS 3 SLIDE 8 POSSIBLE MIX SLIDE 9 MARKETING SLIDE 10 TIMELINE SLIDE 11

FEE STRUCTURE SLIDE 12

Team  1  |  Sunwest  Marke1ng  Plan   2  

Page 3: SUNWEST COMMERCE CENTER...TEAM APPROACH SLIDE 5 TARGETS 1 SLIDE 6 TARGETS 2 SLIDE 7 TARGETS 3 SLIDE 8 POSSIBLE MIX SLIDE 9 MARKETING SLIDE 10 TIMELINE SLIDE 11 FEE STRUCTURE SLIDE

TEAM APPROACH

1 Assessed Sunwest’s specs and current tenant mix

2 Assessed Competitive landscape

3 Assessed trends and tenant mix in the submarket of light industrial/flex properties.

4 Developed short-list of our suggested target list of prospect tenants.

5 Assessed tenants with expiring leases.

6Formulated a marketing plan around target list.

Team  1  |  Sunwest  Marke1ng  Plan   3  

Page 4: SUNWEST COMMERCE CENTER...TEAM APPROACH SLIDE 5 TARGETS 1 SLIDE 6 TARGETS 2 SLIDE 7 TARGETS 3 SLIDE 8 POSSIBLE MIX SLIDE 9 MARKETING SLIDE 10 TIMELINE SLIDE 11 FEE STRUCTURE SLIDE

SUNWEST CENTER

Team  1  |  Sunwest  Marke1ng  Plan   4  

Page 5: SUNWEST COMMERCE CENTER...TEAM APPROACH SLIDE 5 TARGETS 1 SLIDE 6 TARGETS 2 SLIDE 7 TARGETS 3 SLIDE 8 POSSIBLE MIX SLIDE 9 MARKETING SLIDE 10 TIMELINE SLIDE 11 FEE STRUCTURE SLIDE

SURROUNDING AREA

CURRENT COMPETITORS

3-MILE VS. 1-MILE RADIUS

Team  1  |  Sunwest  Marke1ng  Plan   5  

Page 6: SUNWEST COMMERCE CENTER...TEAM APPROACH SLIDE 5 TARGETS 1 SLIDE 6 TARGETS 2 SLIDE 7 TARGETS 3 SLIDE 8 POSSIBLE MIX SLIDE 9 MARKETING SLIDE 10 TIMELINE SLIDE 11 FEE STRUCTURE SLIDE

CONTINUED

CURRENT COMPETITORS

SURROUNDING AREAS

Team  1  |  Sunwest  Marke1ng  Plan   6  

Page 7: SUNWEST COMMERCE CENTER...TEAM APPROACH SLIDE 5 TARGETS 1 SLIDE 6 TARGETS 2 SLIDE 7 TARGETS 3 SLIDE 8 POSSIBLE MIX SLIDE 9 MARKETING SLIDE 10 TIMELINE SLIDE 11 FEE STRUCTURE SLIDE

Part 1

TARGET TENANT

Team  1  |  Sunwest  Marke1ng  Plan   7  

Page 8: SUNWEST COMMERCE CENTER...TEAM APPROACH SLIDE 5 TARGETS 1 SLIDE 6 TARGETS 2 SLIDE 7 TARGETS 3 SLIDE 8 POSSIBLE MIX SLIDE 9 MARKETING SLIDE 10 TIMELINE SLIDE 11 FEE STRUCTURE SLIDE

Part 2

TARGET TENANT

Team  1  |  Sunwest  Marke1ng  Plan   8  

Page 9: SUNWEST COMMERCE CENTER...TEAM APPROACH SLIDE 5 TARGETS 1 SLIDE 6 TARGETS 2 SLIDE 7 TARGETS 3 SLIDE 8 POSSIBLE MIX SLIDE 9 MARKETING SLIDE 10 TIMELINE SLIDE 11 FEE STRUCTURE SLIDE

Part 3 – Expiring Leases

TARGET TENANTS

Team  1  |  Sunwest  Marke1ng  Plan   9  

Page 10: SUNWEST COMMERCE CENTER...TEAM APPROACH SLIDE 5 TARGETS 1 SLIDE 6 TARGETS 2 SLIDE 7 TARGETS 3 SLIDE 8 POSSIBLE MIX SLIDE 9 MARKETING SLIDE 10 TIMELINE SLIDE 11 FEE STRUCTURE SLIDE

CRAIGSLIST LOOPNET COSTAR

ONLINE PRESENCE

TENANT

Seek landlord representation with a reputable commercial leasing broker with

strong tenant relationships.

NEWSPAPER ADVERTISEMENTS DIRECT MAIL DIRECT MARKETING CHAMBER OF COMMERCE – WESTON & BROWER

LOCAL Outreach ideas

OTHER

Seek sponsorship opportunities of industry events informing target prospect tenants of

Sunwest’s accomodations.

MARKET

RELATIONSHIPS

Team  1  |  Sunwest  Marke1ng  Plan   10  

Page 11: SUNWEST COMMERCE CENTER...TEAM APPROACH SLIDE 5 TARGETS 1 SLIDE 6 TARGETS 2 SLIDE 7 TARGETS 3 SLIDE 8 POSSIBLE MIX SLIDE 9 MARKETING SLIDE 10 TIMELINE SLIDE 11 FEE STRUCTURE SLIDE

MARKETING TIMELINE

0-2 Months (Winter)

* Market Rate *Local Supply of flex

product is low. *Demand is moderate

2- 4 Months (Spring)

*5% Below Market Rate *Reassess asking rents

in market. *Analyze direction of rent movements and

absorption.

4 – 6 Months

(Summer) *10% Below Market

Rate *Price decreases

ineffective. Demand is weak.

*Engage experienced leasing agent in product and market with tenant

relationships

Team  1  |  Sunwest  Marke1ng  Plan   11  

Page 12: SUNWEST COMMERCE CENTER...TEAM APPROACH SLIDE 5 TARGETS 1 SLIDE 6 TARGETS 2 SLIDE 7 TARGETS 3 SLIDE 8 POSSIBLE MIX SLIDE 9 MARKETING SLIDE 10 TIMELINE SLIDE 11 FEE STRUCTURE SLIDE

•  Epic Properties, Broker •  Address: 6521 Orange Dr

Davie, FL 33314 •  PH: (954) 316-9901 .

STEVE EINHORN

JARED HOTCHKISS

•  Hotchkiss Enterprises, President

•  Address: 10048 53 Street, Sunrise, FL 33351

•  Ph: (954) 235-7510 .

MARY ANN HAMPSON

•  Sawgrass Commerce Realty, Agent

•  Address: 10501 NW 50th Str, Sunrise, FL 33351

•  Ph: (954) 471-8351

Team  1  |  Sunwest  Marke1ng  Plan   12  

Page 13: SUNWEST COMMERCE CENTER...TEAM APPROACH SLIDE 5 TARGETS 1 SLIDE 6 TARGETS 2 SLIDE 7 TARGETS 3 SLIDE 8 POSSIBLE MIX SLIDE 9 MARKETING SLIDE 10 TIMELINE SLIDE 11 FEE STRUCTURE SLIDE

Team One Marketing

FEE STRUCTURE

Team  1  |  Sunwest  Marke1ng  Plan   13  

Page 14: SUNWEST COMMERCE CENTER...TEAM APPROACH SLIDE 5 TARGETS 1 SLIDE 6 TARGETS 2 SLIDE 7 TARGETS 3 SLIDE 8 POSSIBLE MIX SLIDE 9 MARKETING SLIDE 10 TIMELINE SLIDE 11 FEE STRUCTURE SLIDE

We’re socıal

CONTACT US!

954.777.6666

TeamWon@gmaıl.com

Facebook/TeamWonMarketing

twıtter/TeamWonMarketing

Team  1  |  Sunwest  Marke1ng  Plan   14