sunwest commerce center...team approach slide 5 targets 1 slide 6 targets 2 slide 7 targets 3 slide...
TRANSCRIPT
TEAM 1 – Marketing Plan
SUNWEST COMMERCE CENTER
Team 1 | Sunwest Marke1ng Plan 1
Presentation Overview
TABLE OF CONTENTS
INTRODUCTION SLIDE 1
SUNWEST CENTER SLIDE 3
CURRENT COMPETITORS SLIDE 4
TEAM APPROACH
SLIDE 5 TARGETS 1 SLIDE 6 TARGETS 2 SLIDE 7 TARGETS 3 SLIDE 8 POSSIBLE MIX SLIDE 9 MARKETING SLIDE 10 TIMELINE SLIDE 11
FEE STRUCTURE SLIDE 12
Team 1 | Sunwest Marke1ng Plan 2
TEAM APPROACH
1 Assessed Sunwest’s specs and current tenant mix
2 Assessed Competitive landscape
3 Assessed trends and tenant mix in the submarket of light industrial/flex properties.
4 Developed short-list of our suggested target list of prospect tenants.
5 Assessed tenants with expiring leases.
6Formulated a marketing plan around target list.
Team 1 | Sunwest Marke1ng Plan 3
SUNWEST CENTER
Team 1 | Sunwest Marke1ng Plan 4
SURROUNDING AREA
CURRENT COMPETITORS
3-MILE VS. 1-MILE RADIUS
Team 1 | Sunwest Marke1ng Plan 5
CONTINUED
CURRENT COMPETITORS
SURROUNDING AREAS
Team 1 | Sunwest Marke1ng Plan 6
Part 1
TARGET TENANT
Team 1 | Sunwest Marke1ng Plan 7
Part 2
TARGET TENANT
Team 1 | Sunwest Marke1ng Plan 8
Part 3 – Expiring Leases
TARGET TENANTS
Team 1 | Sunwest Marke1ng Plan 9
CRAIGSLIST LOOPNET COSTAR
ONLINE PRESENCE
TENANT
Seek landlord representation with a reputable commercial leasing broker with
strong tenant relationships.
NEWSPAPER ADVERTISEMENTS DIRECT MAIL DIRECT MARKETING CHAMBER OF COMMERCE – WESTON & BROWER
LOCAL Outreach ideas
OTHER
Seek sponsorship opportunities of industry events informing target prospect tenants of
Sunwest’s accomodations.
MARKET
RELATIONSHIPS
Team 1 | Sunwest Marke1ng Plan 10
MARKETING TIMELINE
0-2 Months (Winter)
* Market Rate *Local Supply of flex
product is low. *Demand is moderate
2- 4 Months (Spring)
*5% Below Market Rate *Reassess asking rents
in market. *Analyze direction of rent movements and
absorption.
4 – 6 Months
(Summer) *10% Below Market
Rate *Price decreases
ineffective. Demand is weak.
*Engage experienced leasing agent in product and market with tenant
relationships
Team 1 | Sunwest Marke1ng Plan 11
• Epic Properties, Broker • Address: 6521 Orange Dr
Davie, FL 33314 • PH: (954) 316-9901 .
STEVE EINHORN
JARED HOTCHKISS
• Hotchkiss Enterprises, President
• Address: 10048 53 Street, Sunrise, FL 33351
• Ph: (954) 235-7510 .
MARY ANN HAMPSON
• Sawgrass Commerce Realty, Agent
• Address: 10501 NW 50th Str, Sunrise, FL 33351
• Ph: (954) 471-8351
Team 1 | Sunwest Marke1ng Plan 12
Team One Marketing
FEE STRUCTURE
Team 1 | Sunwest Marke1ng Plan 13
We’re socıal
CONTACT US!
954.777.6666
TeamWon@gmaıl.com
Facebook/TeamWonMarketing
twıtter/TeamWonMarketing
Team 1 | Sunwest Marke1ng Plan 14