sunny with a chance of innovation: a how-to for product managers and designers,, audrey an &...
TRANSCRIPT
Sunny with a Chance of Innovation
#FOWD San Francisco 2015
Audrey An Alexa Roman
@audreybeans @calexity
@audreybeans @calexity#FOWD
@audreybeans @calexity#FOWD
Why are we talking about innovation?
Source: Seattle Times
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we think of it like weather
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fight corporate antibodies!
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introducing new methods or solutions into
an established space with a measurable impact.
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How can product managers and
designers innovate?
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goals and constraints
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product managers Designers
@audreybeans @calexity#FOWD
product managers Designers
@audreybeans @calexity#FOWD
1) Question, release, repeat
2) Nurture an experiment library
3) Create bridges and advocates
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Question, release, repeat
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Maintenance Story
Experiment Story
Experiment Metrics Chore
Production Enhancement
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Experiment Code Analytics WinnersUsers
Production Code
Optimizely
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nurture an experiment library
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What we’ve learned
what we want to learn
How we’ll learn it
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High Impact
High Effort
Low Impact
Low Effort
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Create bridges and advocates
Create a core team
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product managers Designers
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1) prove your weight in gold
2) micro work, macro impact
3) answer the phone
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prove your weight in gold
@audreybeans @calexity#FOWD
micro work, macro impact
@audreybeans @calexity#FOWD
answer the phone
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@audreybeans @calexity#FOWD
before after
5% 14%
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INCREASE 180%
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back to the weather
Source: AP
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go forth and create a core team
Source: Mobile Home Safety
thank you