sunny with a chance of innovation: a how-to for product managers and designers,, audrey an &...

Sunny with a Chance of Innovation

#FOWD San Francisco 2015

Audrey An Alexa Roman

@audreybeans @calexity

@audreybeans @calexity#FOWD


Why are we talking about innovation?

Source: Seattle Times


we think of it like weather


fight corporate antibodies!


introducing new methods or solutions into

an established space with a measurable impact.


How can product managers and

designers innovate?


goals and constraints


product managers Designers


1) Question, release, repeat

2) Nurture an experiment library

3) Create bridges and advocates


Question, release, repeat


Maintenance Story

Experiment Story

Experiment Metrics Chore

Production Enhancement


Experiment Code Analytics WinnersUsers

Production Code

Optimizely


nurture an experiment library


What we’ve learned

what we want to learn

How we’ll learn it


High Impact

High Effort

Low Impact

Low Effort


Create bridges and advocates

Create a core team


product managers Designers


1) prove your weight in gold

2) micro work, macro impact

3) answer the phone


prove your weight in gold


micro work, macro impact


answer the phone


before after

5% 14%


INCREASE 180%


back to the weather

Source: AP


go forth and create a core team

Source: Mobile Home Safety

thank you