sunglassesshopSHADES

STYLE FASHION FrAmES

magazine issue 4 sunglassesshop.com

Summer sun, something’s begun...

Shaun White Signature Series Holbrook™ with 24k Iridium lens

Filters out the glare of sun, snow

and 24k gold medals.

DESIGN FOR A REASON

©2011 Oakley, Inc. 01727 795791 oakley.co.uk

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Page 2: Oakley Holbrook

Page 11: She wears D&G 8085. He wears D&G 6078

Page 23: Givenchy 727

Pages 27: Vogue 2665

Page 31: adidas Supernova

Page 37: DKNY 4076

Page 41: Polo Ralph Lauren 4039

Page 51: Bollé Tetra

Page 55: Ray-Ban Opthalmic

Inside back cover: Police 8516

Back cover: Ray-Ban Cats 1000

“I think it’s important that a person have many different choices in regard to the statement their eyewear makes,” Larry Leight, Mr Oliver Peoples

told us recently. “It’s important that eyewear reflects the style and character of a person, not only be a medical device.”

It’s true of course and we’ve been working with manic fervour on a sparkling new website to bring you the best eyewear for a stylish summer, and keep you up-to-date on all things sunglasses.

Did we say up-to-date? A mere slip, as this season’s trend brings us back to the seventies. Those designers really

want us reaching for our time-capsule collection this summer.Unfortunately the seventies was before Oliver Peoples was born and back then you were

invited to “Learn the only medically approved reasons for wearing tinted lenses”, or told “people buy sunglasses with less know-how than they apply to most any other purchase”.

Stark warnings indeed. “Glamour” and “Hollywood look” were distastefully caged with quote marks for fear we might start wearing sunglasses for fun.

So with a ‘look what Larry says’ rebellious streak we’ve unleashed that glamour and freed the Hollywood look. We can also better mere know-how. See for yourself...

SUNGLASSES SHOWN IN ADVERTSFind the sunglasses featured in this issue’s adverts a bit easier. Search

04 Hot, Hot, Hot: Summer Beach Style12 Mr Oliver Peoples: “If I wasn’t designing eyewear I would probably want to try shoes.” 16 In Tents: Festival packing made easy.20 As Seen On: Wear it like the celebs.24 Mosley Tribes: When the wind blows...28 The road is long: Getting the right sunglasses for running will help you get your result.32 In Bloom: Which frames are blossoming this summer? We plant some fashion seeds.56 Smaller Style: Kids need sunglasses too.PluS... Men’s style, What Are You Sporting? Catwalk Reports and our Bestsellers.

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Here at Sunglasses Shop we’ve always got one eye on the weather. The golden rays are on the way so get inspired by our hot frames edit

PhotograPhy: Natalie J Watts

hair: Claire Cox

Styling & Make-uP: Sarah Nice using M.A.C Cosmetics and Nars

nailS: Jess Tonking using Barry M

aSSiStant: Jess Tonking

ModelS: Rebecca @ Zone Models Terry Dormer @ MOT Models

retouching: Catherine Day

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LefT & ABOVeSunglasses: Ray-Ban 4152 Vagabond Top Violet Transparent on Stripe Yellow 105832totin vest: DieselSienna hat: Mya Blue BeachFace bikini bottoms: Dieselconverse trainers: Stylists own

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Left & ABOVe RIGHtHer: Marc Jacobs 345 3MYZebra print kaftan: french Connection Him: tom ford Cary Black OB5Striped swim shorts: french Connection

MIDDLe Sunglasses: Maui Jim Guarda 327-17Maxwell shorts: franklin&Marshall

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FAR LEFT Him: Oakley Holbrook oo9102-08

MiddLEHim: Prada Sport 03MS 1AB9Q1 Aloha swim trunks: diesel

MiddLE& RiGHTHer:Gucci 2899 Blue 72C 9UBlack bikini:Halycon Blue

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RIGHTSunglasses:Prada 05NS Blue 0AX3M1Black bikini:Halycon Blue

PhotograPhy: Natalie J Watts

hair: Claire Cox

Styling & Make-uP: Sarah Nice using M.A.C Cosmetics and Nars

nailS: Jess Tonking using Barry M

aSSiStant: Jess Tonking

ModelS: Rebecca @ Zone Models Terry Dormer @ MOT Models

retouching: Catherine Day

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We ask the man behind the Oliver Peoples eyewear legacy to share his thoughts with us here at Sunglasses Shop.

Two brothers once bought some eyewear at a New York auction. As well as wonderful handmade American frames from the 20s and

30s, the lot also contained a receipt signed by a Mr Oliver Peoples. The brothers ran with the idea and so a brand was born. Discreet of logo but abundant with style Oliver Peoples became a Hollywood phenomenon and the late Mr Oliver Peoples had given his name to an eyewear legacy created by the great Larry Leight.

It is often the case that most brands see eyewear as an afterthought. What do you see in eyewear that’s different? Eyewear might be an afterthought for some, but the face is what is first seen upon introduction. A glance across a room can reveal so much about a personality. It’s important that eyewear reflects the style and character of a person, not only be a medical device.

Where does your passion for eyewear come from? It comes from wanting people to look and feel their best while being able to express themselves in a great pair of stylish quality frames. I think it’s important that a

person have many different choices in regard to the statement their eyewear makes. I was encouraged by a family friend who was an optometrist. I earned a degree as a certified optician and began my journey in the eye-wear industry.

If you had never been an optician, would you still be a designer of sorts? I have always been interested in fashion. If I wasn’t designing eyewear I would probably want to try shoes.

Do you prefer designing eyewear for men or women? I like doing both. Men tend to gravitate towards neutral colours and shapes, which fits with the brand’s DNA of timeless and classic designs. I enjoy designing for women because they take risks and will wear bolder statement pieces.

So do you have an ideal wearer? Someone in mind when you make a new frame? I envision designing fashionable, desirable, quality eyewear for progressive and expressive individuals, both men and

The LeIghTand The greaT

women. Our core customer is confident in their individual style. Being a Los Angeles based brand, we have many recognisable faces in the entertainment industry as our clients. I often say that one of the best parts of this journey over the past 25 years is that the clientele we appeal to is exactly who I have always had in mind.

It’s impossible to get hold of some of your most popular frames. Why do you dis-continue the great sellers, for example the O Malley? Yes, it is hard to find some of our original and most iconic styles between 1987 and 1994.

We kept these styles limited and always understood that the value is enriched if they are not over produced.

When you refer to a frame as being ‘not tailored’, what does this

mean? Tailored, to me, means cosmeti-cally fitting the face. It also means fitting

to one’s style. The special finishes and de-tails that I incorporate in our designs do set us apart from others, but for the most part it is the character and style of the eyewear that seems to always be in perfect timing

with fashion.

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I envision designing fashionable,

desirable, quality eyewear for

progressive and

expressive individuals,

both men and women.

What about your other passion, surfing? Surfing is about freedom and con-necting with the elements of nature and the ocean. It is about the dream of when all the elements come together and you find yourself surfing the most perfect waves in the world in the most perfect conditions. For me, surfing is the greatest release of the mind and body – being able to let go of everything else except for that mo-ment in time when you are in the water.

have you ever designed your own surfboard? Yes, several times, but I never actually built it.

What’s your perfect day then? My perfect day is spent on the beach at my home in Hawaii with my family. It gets even better if the conditions and surf are perfect.

And your favourite frame – one that’s not OP? The Identity frame I designed for Andy Warhol in the 80s. The Identity was a one-off piece designed exclusively for Andy Warhol and was worn for German Vogue’s 1987 June cover shot. It gave me the confi-dence to start my own brand and is what re-ally started it all for me. That feeling of seeing the cover is one I will always remember.

What’s your favourite OP frame? It is a close tie between the 1955, OP-505 and the O’Malley, which have recently been re-released for the first time as part of a special vintage collection. I’d have to say my favour-ite is the O’Malley (coming to Sunglasses Shop this summer).

Why this one? It’s just a great, classic style with superior quality and detailing. The super thin, aged acetate makes it different from other similar frames in that category. It was worn by actor Christian Bale in the infamous, “American Psycho.” which was a great mo-ment in our company history. They say in the book that he redefines a way a Wall Street business man dress, Valentino suit, Gucci loafers, and Oliver Peoples glasses… or something like that.

Do you like the limelight or are you more of the reclusive artist type? I wouldn’t say I’m the limelight type, but I’m definitely not reclusive. I enjoy being surrounded by friends, artists and anyone with passion to share.

And finally, if you had a thinking cap, what brand would it be? It would have to be Hermes. It’s a classic, luxury brand with great heritage and understated designs like ours. ML

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geT The OP LOOK

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161 clubs in the UK

Free 5 day gym membership*To download your pass visit fitnessfirst.co.uk/sunglassesshopsummer

*Terms and conditions apply. Applicants must be 16 years or over. 5-day guest membership

must be booked in advance. Excludes some Black label clubs. Vouchers not for resale.

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50468_01_FF_0311 Sunglasses Advert 160x120.indd 1 30/3/11 15:43:53

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SonarWhen: 16th-18th JuneWhere: The city of marvels, BarcelonaWho’s Playing: Underworld, MIA, Aphex Twin, Magnetic ManWhat: By day – the heart of Barcelona, by night – a giant warehouse on the city’s out-skirts. No fields in sight, no rock’n’roll, just electronic music that hipster crowds flock to in droves.Fans: Grace Jones, James Murphy, Hot Chip’s Alexis TaylorDress CoDe: Ironic T-shirts, plaid shorts and lots of trendy moustaches. Spain starts the party when most Brits are heading back for their beauty sleep, so wear what keeps up. Red Bull essential.PerFeCt Pair: Focus on the party, keep a clear head – crystal clear – with this retro inspired wayfarer from Oliver Peoples.

It’s summer. There’s so many festivals and so

many frames. The Sunglasses Shop guide to

what you should be wearing makes it easy. La

iS beSt!

Oliver

Peoples Sheldrake

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iSle of WightWhen: 10th-12th JuneWhere: Isle of Wight, EnglandWho’s PLaying: Kings of Leon, Foo Fighters, Kasabian, Kaiser Chiefs, Pulp, Iggy and the Stooges, Seasick Steve, Plan B.What: Isle of Wight kickstarts the season in style. The first festival on the calendar, it’s also one of the biggest ever – in 1970 more than half a million descended on the Isle for a truly legendary gathering.Fans: Keith Lemon, Florence Welch, Kate Moss, Nick Grimshaw, Alexa ChungDress CoDe: The Ray-Ban Rooms make an appearance so accessorising is essential. Don’t get left out! Bowler hats, scarves and, of course, sunglasses flock to the Isle, so join the accessory army!PerFeCt Pair:The Ray-Ban Rooms are about - get those aviators out.

Ray-Ban

3025 Aviator Gold L0205

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roSkildeWhen: 30th June-3rd JulyWhere: The Viking city of Roskilde, DenmarkWho’s PLaying: Kings of Leon, Iron Maiden, Big Boi, PJ Harvey, Bright Eyes What: One of Europe’s oldest festivals, Roskilde is also one of Europe’s nakedest. The annual naked run is a reminder of Roskilde’s original hippy vibes – vibes replaced now by big tents and even bigger acts.Fans: Lily Allen, Bob Dylan, Liam GallagherDress CoDe: Flaky Danish summers give Roskilde the spirit of Glastonbury. Dress your best off-duty, and dress all the way down if you’re doing the nude run.PerFeCt Pair: Roskilde’s eclectic line-up demands equally eclectic eyewear - Dragon’s got that covered.

glaStonburyWhen: 22nd-26th June Where: Worthy Farm near GlastonburyWho’s PLaying: U2, Coldplay, Beyonce, Elbow, Fleet FoxesWhat: The world’s largest open-air festi-val, four decades of quality music and lots and lots of mud. Artists make or break their career here - shows from Blur, Radio-head and Coldplay made them legends.Fans: Kate Moss, Alexa Chung, Daisy Lowe, Rhys Ifans, Sienna MillerDress CoDe: Eccentric and endearing, the Moss-Miller boho look never fails. Wellies are number one on the must-have list – don’t get caught out by a Glasto monsoon!PerFeCt Pair: Embrace Glastonbury’s hippy roots with Ray-Ban’s ultimate festival icon, the 2140 Wayfarer.

Ray-

Ban 2140 Wayfarer

Dragon

Brigade X Ray Bronze

720-1431

The crowd, the stage and the atmosphere at the Roskilde Festival Denmark. Photo by thorSten overgaard/ redfernS/getty

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benicaSSimWhen: 14th-17th July, height of the Spanish summerWhere: Spain’s East CoastWho’s PLaying: Arctic Monkeys, The Strokes, Beirut, Elbow, Friendly Fires, Mumford & Sons, Paolo Nutini, Pendulum, Professor Green, The Streets, Tinie TempahWhat: A seaside festival smack in Spanish resort country. Nine days of sun, sea and sangria for tanned punters camping out in front of Europe’s biggest acts.Fans: Bianca Gascoigne, Lily AllenDress CoDe: Leave the wellies at home, Benicassim may be held in fields but the Spanish summer demands straw hats, T-shirts, shorts – as light as possible, as little as possible.PerFeCt Pair: Stay cool – get with Carrera’s Endurance aviator and bask in Beni’s blazing sun.

Carrera

Endurance Cyclamen

JOQ

exit feStivalWhen: 7th-10th JulyWhere: The Fortress of Novi Sad, SerbiaWho’s PLaying: Arcade Fire, Pulp, Portishead, Grinderman, Magnetic Man, DigitalismWhat: Born out of Serbian political pro-tests, Exit today is one of Europe’s biggest festivals and world-famous headliners play in the grounds of a historic fortress.Fans: Juliette Lewis, John LydonDress CoDe: This is deepest, darkest central Europe. Everything from heavy metal to neon-flavoured Euro-trance waits behind the walls of the fortress so be ready for anything.PerFeCt Pair: Don’t make an early exit. Stay super stylish in Ray-Ban round rim alternative 4141 wayfarers.

Ray-Ban 4141 Top

Dark Red on Black 769

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v feStivalWhen: 20th-21st AugustWhere: England, Hylands Park in Chelmsford and Weston Park in South Staffordshire. Who’s PLaying: Eminem, Rihanna, Arctic Monkeys, Plan B.What: Two locations, one star studded line-up. V festival challenges the great English rivalry of north vs south to see which crowd can make the most noise.Fans: Coleen Rooney, Billie Piper, Holly Willoughby, Gareth Gates, Drew BarrymoreDress CoDe: It’s Glastonbury without the mud - boho not hobo. Wear what’s bright but practical and don’t take risks with the British summertime - welly boots essential.PerFeCt Pair: No time for timid. Flamboyant, flashy, funky – Oakley Frogskin.

Sziget feStivalWhen: 10th-15th AugustWhere: Old Buda Island, BudapestWho’s PLaying: Amy Winehouse, Dizzee Rascal, Good Charlotte, Interpol, Kasabian, The Maccabees, Pulp, Skunk AnansieWhat: The European festival. Half of Sziget’s festival-goers come from outside Hungary to pitch up and pitch in to one of Europe’s loudest.Fans: Michael Stipe, Pink, Kele Okereke, Juliette LewisDress CoDe: Sziget gets messy. Rumours abound of partiers emerging from gigs cov-ered in mud but wearing the biggest smiles. So dress simple, and brace for fun times.PerFeCt Pair: Rugged, last-the-distance Holbrook from Oakley will do the trick.

Oakley

Frogskins Black 03-223

Polarised

Oakley

Holbrook Polished

Black

The cheering crowd at Sziget Festival in Budapest, Hungary. REBEL MEDIA/GETTy IMAGES

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Jamie HinceRay-Ban 4125, 710/51: The Kills frontman and recently Mr Kate Moss, is spotted wearing Ray-Ban

CATS 5000 at the Louis Vuitton fashion show

in Paris. Given the lo-fi sound of The Kills, it’s no surprise that Jamie loves the vintage-style dark Havana that is so quietly understated. Nothing dates quicker than flash frames, and these CATS are purrfect.Or try the Paul Smith 8038 Brown 2921 61: One of the coolest aviator designs right now, this classic, round tortoiseshell frame from Paul Smith.

ROSie HuntingtOn-WHitely chanel 5184, c7143B: The supermodel has replaced Megan

Fox as the lead female role in the new Transformers movie and here she’s also taking the lead with Chanel’s glamorous 5184. Luxurious Chanel padding with a cat eyed frame, these sunglasses are nothing short of amazing.

Or try the lulu guinness angelina: It’s the latest temptation from the Lulu Guinness collection. Great for your sixties summer ward-robe, its curved shape is perfect for day into night, or even your summer holiday.

geRaRd ButleR

gucci 1946, KJ1 3H: Of recent our usually well-groomed Gerard Butler is looking more Californian than ever. The hot Scot’s locks are blonder and longer as he opts for surf style over the sharp suits we’re used to seeing. One of our favourite exports Gerard loves aviators too, rarely stepping out without them these days. Here at LAX he’s gone for Gucci, and that aviator shape is perfect for this beach boy.Or try the Jeepers Peepers Sydney Black JP436: Style without the price tag. Jeepers Peepers’ trendy summer frames include this cool and contemporary aviator.

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ROBeRt dOWney JR.

Oliver Peoples Sheldrake With his offbeat style choices Robert Downey Jr. really marches to the sound of his own drum. Rather than putting on sunglasses to eat al fresco he instead puts them on for prestigious red carpet events such as the Oscars. This time it is the Oliver Peoples Sheldrake, with that little round frame, which marks him out as somewhat maverick. It’s perfectly suited to his laid back style though. A round frame is also the hottest must-have this season.

How about: tom Ford carterDrawing from the 60s and 70s, these John Len-non inspired frames are bang-on-trend this season. Expect big things.

Or try: Persol 2988Perfect for injecting seventies style into your wardrobe or concealing tired after-party eyes in classic style.

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We just wouldn’t be doing our job if we didn’t tune in to our favourite celeb trendsetters. Andie White

VictORia BecKHam VB0062 Black: The nation’s beloved Victoria

won’t let her baby bump get in the way of her coveted style. Here hiding behind oversized sunglass-es as she passed the paparazzi, the designer rarely steps out of house without her staple wardrobe item -

the oversized frame. She favours glamorous versions such as this fab number from the brand new Victoria Beckham sunglasses collection.

Or try the linda Farrow luxe lfl714: Old school style with a modern twist, Linda Farrow Luxe are eye-catching frames. The perfect start to a fash-ionably vintage look.

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The Olsen twins are style icons. Every 5 feet 1 apiece of them is proof that they have a sense of style that can’t

be bought or taught. Screaming effortless, downtown-cool, Sunglasses Shop couldn’t wait to get its mitts on the first Olsen eyewear collection, The Row.

Fans of their own eyewear too, the Olsen girls are often papped sporting something from their collection, which is heavily inspired by their extensive collection of vintage pieces. Inspecting each frill, layer and stitch of their pre loved finds, the girls count their fascination as a main influence on their designs.

The Row Eyewear collection consists of premium framework that lends itself to a unisex audience. The palette includes a concoction of subtly lux horns, tortoise-shells and classic black, with the lenses following suit for an incognito, so- cool-its-horizontal

vibe. Branding is kept to a minimum, but is sought after with intricate Rs, ‘hidden’ almost like rare treasures on the ear socks, arms and temples of the collection. Linking to the mainline apparel collection, The Row eyewear includes luxe leather detailing that makes a traditional contrast against the modern day materials that the designers have used. Encased in outlandishly edgy but sophisticated leather embossed sunglass cases, The Row eyewear is darkly opulent, without being frilly, from start to finish.

Beautiful, intriguing and fiercely setting trends, the Olsen twins may look like butter wouldn’t melt, but these pint sized fashionistas are a force not to be reckoned

with. Both glamour grunge princesses are razor sharp when it comes to what’s hot and have created an

empire that is set to see them become one of the largest

players in mid-twenty-first-century American fashion. And they’re still only 24.

Vision

The Row

Row 74 Red

The Row

Row 14 BLACK

With a name inspired by saville Row the olsen twins’ label The Row is bespoke tailoring for modern day classics. now they’ve got sunglasses.

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Mosley Tribes comes from the heart and childhood of Larry Leight, the man who co-founded the

phenomenon that is Oliver Peoples. He and also OP employee Bill Barton, came up with the idea of a new line of sunglasses back in 2005, and since then Mosley has looked to New York, Italy, Santé Fe New Mexico and recently Hawaii to inspire its wonderful designs.

Mosley’s style is found in the very earth of the places it visits, in the hearts of the people and the artists that live there.

But for Larry Leight Mosley Tribes offers him the chance to take his designs to new place. While the Sunset Boulevard home of Oliver Peoples means its collections sit beautifully on the face of Hollywood, with Mosley Larry Leight can bring a new synergy between style and utility.

Naturally Hollywood stars love Mosley just as much as Oliver Peoples, with Jay Z, Reese Witherspoon and David Beckham all fans.

“Mosley Tribes offers me the opportunity to play around with different cultures and

trends,” says Larry. “It was actually inspired by my childhood in Santa Monica, surfing and skating, Lords of Dogtown days.”

This season it was the beautiful Kauai in Hawaii lent its landscape to the Mosley dream and as the collection was inspired by global exploration, so the islands provided the perfect terrain. Hawaii was the perfect location to bring the season’s designs to life.

“Kauai is called the Garden Isle for a good reason,” says Patrick Wright Mosley’s Art Director. “More rainfall occurs here than

Mosley Tribes is a wonderful adventure captured in amazing sunglasses shapes. Each season Mosley Tribes travels to a new place, a destination that becomes the basis for the Mosley inspiration. It’s a sunglasses dream world.

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WhaT’s In a

naME?

Mosley Tribes

Hillyard Tortoise 100931

anywhere else in the world and therefore the Island boasts immense rain forests, spec-tacular jungles and epic waterfalls.

“Though we chose Kauai for its diverse array of tropical and arid landscapes and how well it fits with our theme for the sea-son,” he added, “there is also a personal connection to this location. Larry has trav-elled to Kauai regularly for the last 35 years and has close ties and extensive knowledge of the Island. I myself also have close ties to Kauai, travelling there as a child to visit family and spending summers exploring the small island.”

Talking of some of Mosley’s other collabo-rations, Larry says that each artist they work with brings a unique quality to the table. One

of last season’s highlights was during an incredible exploration into the New Mexico desert. Mosley Tribes visited Darren Vigil Gray, an artist of Apache descent known for his dreamscapes, landscapes and portraits. Mosley observed Gray and documented his process of creativity.

How all this comes together in a pair of sunglasses is a natural process. “It really comes full circle,” said Larry. “From the birth of the idea, to the influencer, the creation and back to the wearer. Everything and eve-ryone is ultimately connected in some way.”

No-one is sure where Mosley will end up next season – its islands campaign has been wrapped up – but whichever direction Mos-ley takes, it’s sure to be a ride on the wind.

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Mosley Tribes Summer 2011 ad campaign images inspired by the Island of Kauai

Mosley Tribes Raynes Gold

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Mosley Tribes

Chambers Grey Havana

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Mosley Tribes Chayne

Gold 1179

Mosley

Tribes Pat-terson Black and White

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Ray-Ban 3025

Aviator

BestsellersFirm Favourite: Ray-Ban 3025 Aviator The smart style of the aviator is relentless and as sunglasses go it doesn’t really get more classic. You can always rely on the Ray-Ban 3025 to see you through the sum-mer in style. That teardrop styling suits most face shapes and stamps effortless cool on any ensemble. We say opt for the silver mirror with the polarised lens for your every occasion pair. But Ray-Ban has any number of angles on that iconic shape too.

Festival Funshine: Police 1665For a festival friendly frame, another Sun-glasses Shop One To Watch is Police’s retro infused 1665 aviator. Right out of the seven-ties, its sleek curves are bang on trend and makes for a fun frame, that’s well suited to those festival frolics.

Summer Spend Up: Dior Bagatelle If you’re splashing out on a getaway this summer we think Dior’s playful Bagatelle is the perfect pair to match. This 50s inspired cat-eye is a celeb favourite and is oh so easy to wear. Add a luxurious edge to your maxi dress and sandals combo this summer.

Antix Attitude: Oakley AntixIt’s summer and you’ll be wanting to get outside. So for your cycle in the sunshine or run along the river, Sunglasses Shop is shouting about Oakley’s Antix. Get a standard frame or customise it with your own choice lens and frame colours. Whether you’re out in the field or relaxed, deck chair ready and towel perfectly positioned, top off your look with the perfect sunnies.

Trends move fast and sometimes it can be hard keeping up with what’s hot. Our seasonal best sellers are sure to keep your cool when it’s hot outside. FE

Police1665

Dior

Bagatelle

OakleyAntix

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SEE HOW THEY RUNLong distance running is a real marathon. Why make it harder?

We’re always telling you how impor-tant sunglasses are when you’re running but it’s one area that’s still

being erm... overlooked.adidas tell us that each year they see

many, many of the 36,000 people arriving ready for the London Marathon without any proper eyewear. They have seen countless people making last-minute DIY prescriptions, taping glasses to the inside of sunglasses or arriving with glasses that are heavy and unfit for the long journey ahead.

The 26 miles of marathon is a lot to cover, whereas your eyes aren’t. With poor fitting eyewear, especially where prescriptions are concerned, a marathon can become a real slog and as one runner tells us, “I now con-sider sunglasses a vital piece of my running attire.” And naturally so do we.

“Our slogan is ‘See Better. Be Better’ and this is definitely the case when it comes to the marathon,” says adidas Sports Market-ing Manager, James Hendy. “It’s essential that you have the right eyewear as 26 miles is a huge challenge so you need to be con-fident that your eyewear will provide you the comfort and protection you need to make it to the finish line.”

Of course, sunglasses can offer you all sorts of advantages when it comes to these, the biggest of the world’s running races. Bet-

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SEE HOW THEY RUNter protection, less squinting and improved concentration are all there, alongside the basic requirement of being able to see the runner in front of you.

While lesser eyewear can take the strain of a marathon harder than your body, and may not even see you through to the finish, adidas have among its frame choices some that weigh about the same as a pair of shoelaces, which is brilliant for that hardest of home straights.

“In the past, some runners have arrived with DIY prescription sunglasses where they have attempted to tape their specs to their sunglasses,” James warns. “They are de-lighted to find out that prescription solutions are available in the adidas sunglass range and that the options are very simple and effective to use.”

And where do poor-sighted runners see these options? Often during the London Marathon Expo at London Docklands’ ExCel Centre, of course.

In the week prior to the race runners can register, get their numbers and visit a whole range of sporting booths. Twice as many people visit the Expo as those who will actu-ally take part in the marathon. That means there’s a lot of people who really want to

Taping sunglasses to your specs won’t get the result you want.

ON YOUR MARKS...Run hard and fast, recommended for running

oakley Flak Jacket polished White 03-882

adidas adizero s Matt Black 6052

Bolle shift plating Gunmetal 10962 polarised

adidas adivistas shiny Black 6050

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adidas rX ready rim

performance Insert Clear

6061

see something. You can pick out your ideal running sunglasses and try them out on a lap of the adidas booth.

Key frames in the adidas running arsenal include Adizero, T-sight, Shield, Adivista and Adilibria Shield.

adidas believe that not enough people know about these prescription options, so consider that if you’re not running a mara-thon you’ll still have a season of squinting ahead of you to contend with, or a huge sellotape bill.

“For me personally,” says Joe Elliott who is a marathon runner, “if I do not wear my sunglasses whilst running then I tend to screw up my eyes which in turn hunches my shoulders and prevents me from relaxing properly whilst running.

“It is worth trying on a number of pairs as you have to be certain they will be comfort-

able during your long runs,” he added. “It is also important that they are not going to steam up after 45 minutes so it is worth pay-ing a little extra for the quality pairs.”

It’s all advice we recommend every runner should look at with open eyes this summer.

PErfOrmancE InSErT: Can be integrated easily and rapidly into adidas performance sports eyewear with-out interfering with the functionality. Cost effective and easy to glaze.

rImLESS PErfOrmancE InSErT: Like the full-rimmed version it’s cost effec-tive and easy to glaze. It’s almost invisible and the deeper lens shape means its suit-able for bifocals and progressive lenses.

DIrEcT InframE GLazInG: Many adidas models offer the option to glaze straight onto the lens.

rx OPTIcaL aDaPTEr:Designed for the perfor-mance sport models, it’s the best looking option and has the widest field of vision. Greater possibilities for glazing.

AdidAS Rx OptiONS, WhAt YOU cAN get:

Joe elliott sporting his adidas shield. he finished the marathon in an impressive 2:56:56, a pB in london. PHOTO bY JaY THaIn

adidas the shield Bronze

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Bevan Docherty, NZL

see better. be better.

wrap around view

Supernova™ pro See everything, feel nothing. The widest fi eld of vision and absolut light weight guarantee a run-ready design.

support your vision — adidas.com/eyewear

32

tSunglasses:House of

Harlow 4597White jacket:

WarehouseFloral top: H&M

Vintage belt: Rokit

Cream shoes:Dune

ttSunglasses:Vogue 2665SB

Vintagejumpsuit:

RokitWedges:

Aldo

uSunglasses:Linda Farrow Luxe LFL675 BurgundyDress: H&MShoes: Kurt GeigerVintage necklace: Rokit

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tSunglasses: Victoria Beckham VB0071

Pink crop shirt: Never Fully DressedFloral shorts: H&M

Boots: Office

ttSunglasses: Matthew WilliamsonMW911 Fluro Yellow

Tie dyebeach dress:

WarehouseOrange Shoes:

AlexandreBirman

uSunglasses: The Row ROW034

GOLDOrange

silk shorts: Warehouse

Floral Jacket: H&M

Sandals:Diane Von

Furstenberg

PhOTOgraPhy: Natalie J Watts

hair: Claire Cox STyling: Michelle Rowe

Make-uP: Sarah Nice using M.A.C Cosmetics and E.L.F

aSSiSTanTS: Jess Tonking & Polly Hayward

MODelS: Michaela and Gloria @ Zone Models

reTOuChing: Catherine Day

nailS: Jess Tonking using Barry M

34

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uSunglasses:Agent Provocateur Kiss Me PinkSundress: Warehouse

uSunglasses:Dior

Paname Blue Outfit:

Never Fully Dressed

36

qSunglasses:The RowROW82 TORTOISEVintage maxi dress: Rokit

uSunglasses:Alexander Wang AW14Skirt: Never Fully DressedVintage belt: RokitVintage top: Rokit

39044_DY4076_1335x1775.indd 1 01/02/11 12:28

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Bold and Bright: Saleen taps into the bloc colour trend this season with an electric blue jumpsuit and a ravishing red blazer. Perfectly finished with the Prada 03ns which adds a seductive edge to a playful outfit.

A List Style: Penny steals the show wearing Lulu Guiness Ingrid. These retro delights were the cherry on top of an elegant ensemble. The polka dot cat eye frame straight out of the 50s, adds Hollywood glamour to some chic attire.

Model Male:Pete’s effortless style makes him the only male in our edit. Donning the Oliver Goldsmith Carl in bottle green, Pete has the perfect transitional outfit from winter to spring, with the Carl adding a twist of colour.

Prada

03ns

LULU

GU

InEss In

GrId

OLIV

Er GO

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ITH ca

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Mix & Match:Here Bella takes inspiration from eras past and matches 50s attire with Vivienne West-wood sunnies. Those fiery red locks compliment a teal jacket and on-trend hat. Subtle style with a hint of glamour.

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as always at London Fashion Week individuality stood out. This time, with a few exceptions, the attending fashionistas and dedicated followers of stylishness opted for autumnal colours; the ladies wore their heels sky high and the oversized cardigan was a front row VIP. Of course sunglasses shop was there too. Here’s our edit.PhotogrAPhy: JESS TONKING aNd FraNcES EmEry

Fashion Forward:We can rely on Harper’s Bazaar Senior Fashion Editor Joanna to pull a statement look out of the bag. Teaming an eye popping blue skirt with Ray-Ban’s iconic Wayfarer and red lippy, for a retro chic look.

Neon glow:Jessica uses this summer’s neon trend to give her outfit an extra dimension, adding a pop of colour to her muted get-up with Matthew William-son sunglasses. Somerset House backdrop optional.

raY

-Ban

2140 Wa

YFa

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VIV

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E WEsTW

OO

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W684

Ma

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W98

SeventieS Hip witHout tHe HippyThe official launch of DIANE von FURSTENBERG sunglasses was one of the most eagerly awaited of the year so far, not least because it has been years since DVF has had signa-ture shades on the market, but because the with the seventies returned to trend, who better to create this season’s sunglasses than seventies style queen DVF?

Imagine a young Diane Von Furstenberg in the seventies and you instantly have a feel for her signature shades. Signature DVF details such as love knots and kissing lips appear throughout the collection, and even prints from her famed wrap dresses. Consequently DVF has been flying off the shelves as more and more fashionistas discover the perfect accessory for their seventies style wrap dress. Each frame is expertly crafted and 100 per cent gorgeous.

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New to Sunglasses Shop. In our eyes, summer must-haves.First Look...

oliver GoldSmitH - A FAmily AFFAirFor years P. Oliver Goldsmith’s frames had a cult following among the most stylish men and women the sixties had to offer. His bespoke pieces for Hollywood both on and off screen appeared in fashion magazines around the world. Word spread inspiring countless copies. His client list name checked every and anyone including Grace Kelly, Audrey Hepburn, Michael Cain and Sophia Loren.

But in 1976 Oliver Goldsmith suddenly closed its doors and the beloved label disap-peared. That is until in 2005 after his granddaughter Claire Goldsmith rediscovered the brand and decided to re-release classic designs from its archives.

Each one is individually hand-shaped and hand-polished, resulting in a rich sheen and available in an array of colours. To get your hands on these exclusive frames, best put your name on the waiting list now.

DVF 518

Black 001

Oliver

Goldsmith Audrey Dark Tortoiseshell

PH_4057_1335x1775.indd 1 14/01/11 09:34

The spring/summer runway was a riot of colour, planted with florals and models who catwalked their way back to the stylish seventies. Sunglasses Shop looks at the season’s must-haves. CH

SeaSonS in The

FloralsThe spring/summer catwalk has a veritable gardener’s world of floral fancies to inspire your ward-robe for our favourite time of year. Summer is seriously fun at D&G as the seventies came via the Good Life with old school florals and gingham. The catwalk was even lined with summer bedding.

But this is not to be mistaken for a summer of love; this flower power has its own particular and varied personality. For your flowers to really flourish, you need to observe minimalism, a sense of fun and a bit of attitude. Pared down cuts and a certain primness is spliced with peek-a-boo lace with the odd eyeball and near-wellie to boot.

Channel the trend

dior

Ondine Black

807 hd

ray-Ban

2140 Wayfarer Blue Flowers

102132

dolce and Gabbana

4077M

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ColoursColour is of course a perennial thing for spring and summer, but a distinct newness pervaded the runway. Brights, primaries and neons were fully explored and cat eyes were essential to the house of Christian Dior as it channelled Bettie Page in fluro.

At Raf Simons we saw a stroke of very deliberate col-our beneath a box fresh tee, in the form of architectural blocking. Glorious colour also clashed, bashed and crashed, but never matched at Jil Sander, Sportmax and Versus. Lace was given a new kick with neons and brights at Christopher Kane and Erdem and it was back to basics with primaries too. Prada was one of the most memorable colour fests for the spring/summer catwalk with primaries and brights played against black stripes – a mischievous monkey and the odd banana thrown in for fun and more colour. High lighter neon was the perfect foil for tamer hues and florals. spring/summer’s hardcore colour concerns also had a fixation with full on blues via Dior, Miu Miu and Celine. At Pucci it was teamed perfectly with tan leather and suede accessories.

Channel the trend

Matthew

Williamson Mw911 Fluro

Yellow

Prada

03nS Green White Stripe

daM3M1

Gucci 3193 Brown Fuschia

OS6 k8

PaSCa

l le SeGreTa

in/G

eTTy im

aG

eS

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Sydney Brown

COK HAM

Ar

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en

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Oliver

Peoples nicola Crystal

Prarie rose 105813

HOT BRAND

nOOKA MerCury

PinK & MeCury

BLue

Go Neon in Nooka

At only six years young the brand from New York artist Matthew Wald-

man is already hitting big. Before launching his first watch collection on his own label, Waldman had designed for the Japanese watch company Seiko. Now Nooka have their own ranges of not only watches but also fragrances, jew-ellery and of course eyewear.

The Mercury collection is one not to be missed by anyone. Futuristic angles, frames in vibrant colours and mirrored lenses cap-tivate. These bold shades guaran-tee you a fashion statement that won’t soon be forgotten. And even though beauty knows no pain, that’s already been taken care of as well. You can relax knowing that the rubber nose piece and ear guards provide comfort while you are strutting down the streets like they are a New York catwalk. VR

CHAnneL tHe trenD

Fer

nA

nD

A C

ALFA

t/ge

tty iM

Ag

eS

yves

Saint Laurent 6322 grey

Havana 0g1

Diane von Furstenberg 510 Honey

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SeventiesSeventies style was rife and for this trend sun-glasses are key. In this era, size matters. Large, luxe aviators and oversized frames are mandatory. At Marc Jacobs the disco era was interpreted with a luxuriance, and a modern vibe. At Miu Miu, amongst a smattering of references, seventies glam rock served its purpose in heavy silver jackets. Muses for

the season have been Bianca Jagger, Diane Keaton and Jodie Foster’s

Iris of Scorsese’s 1976 clas-sic Taxi Driver.

45

PhotogRAPhy: Natalie J Watts www.nataliejwatts.com

Styling: Sarah Nice

ModelS: Chui & Aron V

hAiR: Dan Smith

Retouching: Catherine Day catherine-day.com

uSunglasses: Emporio Armani 9715 goldWhite polo shirt:Ted Baker

WiTH SuBSTANCE

46

tSunglasses: Ray-Ban 2140 Wayfarer Black Gradient Lemon shirt: YSL Vintage

uSunglasses: Polo 4055 HavanaDenim long sleeve shirt:Snake & Dagger

uuSunglasses: Burberry 4091 BrownBlue striped jersey:Lyle & Scott

uuSunglasses:Tom Ford Cary BlackWhite Vest: Calvin Klein

47

48

pSunglasses:DSquared 0022Short sleeved pink check shirt: Ralph Lauren

uSunglasses:Oliver Peoples Jack One Chrome 5042R5Sweater: Qusami Homme

49

uSunglasses:Paul Smith Romily 100587Gingham shirt: Ted Baker

in styleWith the release of its celebratory

‘1921’ collection Gucci, not so long ago voted the most coveted

luxury brand in the world, looks back at its 90-year-journey.

As with any ninety-year-old, the face has changed over the years and Gucci’s face is its talented creative directors who have included Tom Ford, current director Frida Giannini, and Dawn Mello (who hired Ford back in 1990). Today Gucci still captivates and with $3.4 billion in sales last year, it’s looking good for ninety.

Luggage and Luxe: Working at London’s Savoy, Guccio Gucci watched how luxury permeated everything the swanky guests brought, even down to their luggage. In 1921 Gucci opened up a leather goods shop in his native city of Florence, Italy. Success soon led to expansion. Gucci’s traditional horse bit motif (see the 3098 sun-glasses below) began to appear and in 1990 the Metropolitan Museum of Art acquired the

Gucci horse bit loafer as part of its ongo-ing collection, showing the timelessness of Gucci designs. Iconic: Much of today’s Gucci is still based its iconic past. The bamboo handbag, introduced in 1953 became a Hollywood favourite. Elizabeth Taylor, Grace Kelly and Sophia Loren were fans and today’s bamboo bag is the same notion, except that back then the skilled Gucci craftsman had needed clever solutions to post war rationing.

In the sixties, after Jackie Onassis was constantly spotted clutching a Gucci bag, it was renamed Jackie O and is still one of Gu-cci’s bestsellers. The green-red-green horse saddle webbing (see the 1627 sunglasses below) found on clothing and accessories also became the hallmark of connoisseurs. Retro Future: These days the house of Gu-cci has of course entered the social media stage with Gucci Eyeweb. Gucci has also gone eco-friendly with a campaign to reduce its impact on the environment, and Gucci presents its first childrenswear collection, that includes a sunglasses range, fronted by Jennifer Lopez’s twins Emme and Maximil-lion. To celebrate Gucci gave a $1million donation to UNICEF’s ‘Schools for Africa’.

Gucci continues to reinvent and contin-ues to travel with style. Case in point is the 2011Gucci-Fiat 500 luxe car collaboration.

it started with luggage and Gucci is still looking good 90 years later in the Fiat 500. sunglasses shop follows Gucci’s journey. AW

FoR youR jouRney....

We recommend these perfect travelling companions

Gucci 3098 Havana 791

Gucci

1627 Lead Grey Q20

50

When there’s zero tolerancefor anything but zero tolerance.

the world you compete and play in is not a forgiving one, which is why clarity is so important.

bollé Marine sunglasses give you just that by bringing together multiple technologies. embedded

polarization and an anti-reflective coating eliminate distracting glare and help you see

the breeze, while a hydrophobic coating repels water for a clear line of sight at all times.

With bollé Marine you’ll also get outstanding uVa/uVb protection and our scratch-defying

carbo-glas® coating on both sides of the lens. and all Marine lenses are encased in light-weight

nylon frames with thermogrip® nose pads and temple tips, ensuring the sunglasses stay in place.

available in Offshore Blue for harsh light conditions and Inland Gold lens for lower light conditions.

Copyr ight Skandia Team GBR

po lar ized

hydrophob ic coat ing

ant i-ref lect i ve

carbo-glas ® coat ing

uva / uvb protect ion

l ightwe ight , durab le frames

thermogr ip ®

f loat ing neck cordbollé tetra

t h e l i f e , s i n c e 1 8 8 8b o l l e . c o M

HydrophobicCOATING

PolarizedHydrophobic

Coating

Official Supplier

52

Tried and tested. The forest, an urban jungle and the 2012 London Olympic mountain biking track. Sunglasses Shop gets active outdoors.

runningSunglasses for

uSunglasses: Bloc Leopard White and pink W205

PhotograPhy: Al Underwoodrun: SelinaSkate: Glenn and JamieBike: Bill, Steve and Phil

53

Sunglasses for

uSunglasses: Arnette fire drill pinkuuSunglasses: Oakley Frogskins Collectors Edition Marine Fade

54

cyclingSunglasses for

tSunglasses: Oakley Custom Half Jacket

uSunglasses:adidas Evil Eye Pro transparent orange 6080

qSunglasses: Nike Impel EV0474 001

ray-

ban.

com

RB_5184_Sneakers_1335x1775.indd 1 14/02/11 11:31

EyEs

FUTURE FASHION LOVERS

56

stylish

PolicE sK511-silvErFor you it’s a statement visor that will ensure your kiddie-wink is the most fashion for-ward and seriously stylish kid this summer. For them Police’s SK511 are cool-looking sunglasses with a polarised lens that means hours of glare-beating fun.

MINI AdVENTURERS

cEbE 1973-mEtallic yEllowIf they’re more into climbing trees than dressing up the Cebe 1973 is the ideal frame. Durable and boasting extra grip temples, they ensure a com-fortable and secure fit. With a splash of yellow, your little tomboys will love these cute frames.

Polaroid P0104b-bluEA cute blue frame for the little boy with a car obsession, these frames are top gear. With the car on the arms too it will be a happy little driver indeed at the top of the leader board.

Gucci 5001-Ehy-Pn-PinKIf your little girl is a pretty in pink princess, then Gucci’s 5001 will make her bubble with excitement. Perfectly round, these baby pink shades are a must have accessory.

little sunglasses are the next big thing. today the range for children has never been better so intro-duce your perfect pair to a perfect pair for a life-time of protection from those harmful uv rays. we think every kid should own a pair. inject some serious style to your little ones’ wardrobe this summer with some funshine frames. JT

Lock and Load

Oakley’s superior technology just keeps on coming and this summer watch out for its latest release

the Fast Jacket. It’s the next evolution of Oakley eyewear technology and the first semi-rimless model to use Oakley’s Switch-Lock technology.

Oakley fans will remember the ground-breaking Jawbone, released two years ago and lauded for its revolutionary SwitchLock Technology. The new Fast Jacket is like the Jawbone, but without the jawbone. If you’ve ever seen Oakley’s amaz-ing Jawbone you’ll know what we mean and you’ll know straight away why it was so called. The SwitchLock opens the bottom half of the frame wide like a skeletal dinosaur jaw.

You just swap your lenses and went about your business. It has a smaller broth-er too – the Split Jacket. Brilliantly easy.

For us at Sunglasses Shop the Jaw-bone is one of the best ever frames in the world of performance sunglasses and the new Fast Jacket evolves all that clever SwitchLock technology.

Fast aPProachinG

57

ZoobuG-Kat rEdFor a fun silhouette that our favourite celebs are wearing these Zoobug will complete the outfit of any budding starlet. The Kat really purrs Hollywood status. Adjustable pink rubber tips can tailor the perfect fit and diamantes mean your little star will shine in the summer sun.

ray-ban 9035-turquoisEWhy shouldn’t the little ones have a smaller version of the world’s most iconic frame too? Ray-Ban’s wee Wayfarer in bright turquoise could be the shades for your industrious little pirate or your prim ballerina. With its iconic status this will turn heads on the monkey bars.

bollE swishErAs fast as those kids might run these frames won’t go anywhere that your little athletes won’t want them to. The Swisher is a sporty wrap, with polarised lenses and flexible rubber arms for a perfect fit.

Director Daniel Puddick

Operations Director Andrew Puddick

Marketing Director Dagmara Barcz

Editor Matthew Lyle

Creative Director Alix Lawrence

Content and Style Editor Sarah Nice

Contributing writers and researchers Andie White Cassandra Hollis Frances Emery Lewis Anderson Jess Tonking Vini Ratnamaheson

Photography Jess Tonking assisted by Frances Emery

Contributing Photographers Natalie J Watts Al Underwood

Partnership or advertising enquiries email us: press@sunglassesshop.com

Printed by Marstan Press www.themarstanpress.co.uk

All sunglasses featured are available @ sunglassesshop.com

You may think choosing from the blinding array of sunglasses on the market can be difficult. Here at Sunglasses Shop we

believe there is a frame to suit every face and fit each and every personal style. We’ll bring you the widest range of frames, an easy to use and secure website, the absolute latest that’s in and on trend, with excellent customer service.

ON TREND We have a dedicated team of style advi-sors with their fingers on the pulse of everything that’s fash-ion. This continual monitoring of what the celebrities are up to and wearing, plus our relation-ship with the biggest brands, means we stay well ahead of all the latest trends to make sure the sunglasses you want are readily available.

EXPERT STAFF Every day our specialist and highly-trained staff guide people into making the correct eyewear choices for their personal circumstances. Whether your need is for big-hitting fashion brands or in-depth technical knowledge about a lens, Sunglasses Shop staff will help get you get the sunglasses you want at a price that’s right for you. We really are the experts.

EXTENSIVE BRANDS AND PRODUCTS We bring you the biggest and best of brands, including Chanel, Dior, Gucci, Oakley, Ray-Ban

and Tom Ford, with all their styles in stock and immedi-ately available for you. We have thousands upon thousands of products.

GREAT SERVICE We built this business on top-notch customer service and that’s still our main concern. With us, you’ll get free and next day delivery in the UK, and a freephone number with expert advice on the other end. You’ll also get protective packaging, great prices and a fast and secure website. We aim to offer the best service in the business and we want to hear your suggestions too, so if there’s anything you want to say do drop us a line.

...FINALLY For us it’s simple. We want to be the universal name in eyewear expertise, to be synonymous with designer sunglasses brands and products and the first place for people when the sun shines. At www.sunglassess-hop.com you’ll see this too.

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ban.

com

RB_4126Tomatina_1335x1775.indd 1 14/02/11 09:54