sales 2014-2015 media kit - fab shop magazine media group llc, the publisher of fab shop magazine...
TRANSCRIPT
Dear Manufacturing Executive:
Techgen Media Group LLC, the publisher of Fab Shop Magazine Direct, in conjunction with the Laser Institute of America (LIA), is proud to introduce Shop Floor Lasers, an e-magazine centered on turnkey laser systems. With an editorial mission to inform executives within fabrication shops, machine shops, stampers, OEMs and metal service centers, Shop Floor Lasers will publish practical, how-to information written by the top laser experts in the industry. This new publication will cover the range of laser-cutting, marking and welding technologies, including CO2, fiber, disk, YAG and diode lasers, plus the software and automation that make them productive.
As laser technologies evolve, their ability to cut ever-thicker metals at higher speeds continues. No longer limited to cutting sheet metal at thicknesses of one half inch or less, lasers are now being used to cut metals of different types and thicknesses, which was unthinkable just a short time ago. This evolution presents the customer with more pre-purchase options to consider than ever before.
To simplify the process of purchasing a laser for the first time, editorial content will address the questions that potential buyers must ask themselves. What are the costs of operation, like gases and electricity? Does fiber or CO2 provide the most flexibility? And what are the limitations for each? Evaluating vendor software and automation, along with service provided, are major considerations.
Shop Floor Lasers will e-mail on September 1st, 2014, then bi-monthly in 2015, to the personal addresses of 60,000 executives at fabrication shops, machine shops, OEMs, stampers and metal service centers, in both the U.S. and Canada, which means that advertising separately in both U.S. and Canadian print publications to reach your customer base is no longer necessary. Furthermore, of the 60,000 decision makers who will receive Shop Floor Lasers, more than 18,300 currently own and operate lasers. That means that the remaining 41,000-plus are your best potential customers.
As an e-magazine, Shop Floor Lasers offers the ability to pre-sell the reader through the use of embedded video in advertisements. When a reader clicks on your URL or video, their e-mail is captured and sent to you, enabling sales to follow up with a qualified lead. This allows you to measure your ROI and make adjustments accordingly. Fact is, you are still branding your product while also actively selling its features through the use of video.
In addition to facilitating exposure to an engaged audience, Shop Floor Lasers provides pre-show coverage for the industry’s three major events: IMTS, Fabtech Atlanta and Lasers in Manufacturing. Our “Triple Show Issue” closes for space reservations on June 27, 2014, so be sure to mark your calendars.
To learn more about the opportunities that Shop Floor Lasers will bring to the industry, feel free to review our media kit. After doing so, please contact us with any questions you may have.
Yours Truly,Alan BergShop Floor Laserswww.shopfloorlasers.com732.995.6072
Publisher Justin Stivers
email: [email protected]
Sales Alan Berg, Advertising Sales
phone: 732.995.6072 email: [email protected]
Editorial Ed Huntress, Editorial Director Techgen Media Group LLC
phone: 732.239.8499 email: [email protected]
Abbe Miller, Editor phone: 847.749.6956
email: [email protected]
Geoff Giordano, Editor email: [email protected]
Colin Carlu, Associate Editor email: [email protected]
Shop Floor LasersPO Box 516
Plainsboro, NJ 08536
SHOP FLOOR LASERS 2014/15 SHOP FLOOR LASERS 14/15 – CONTACT INFORMATIONReaching 60,000+
Metalworking Executives
CO2
FIBER
DIODE
COMBINATION MACHINES
LASER WELDING
SOFTWARE
LASER MARKING
shopfloorlasers.com
2014-2015 MEDIA KIT
ReachTargetEngage
Circulation
Average number of copies emailed 60,125
United States 46,948
Canada 12,614
Mexico 563
Business / industry
Fabrication metal product manufacturing 46,471
Machinery shops 10,035
Stampers 603
OEM’s 1,500
Metal Service Centers 1,516
Operations Performed
Laser cutting 18,946
Laser welding 4,179
Cutting (other) 39,673
Job Titles
Company management 32,037
Engineering 24,867
Production/Automation 1,220
Other 2,001
Rates 1X 3X 6X 9X 12X
Full Page $4550 $4300 $4,000 $3700 $3500
1/2 Island $3400 $3100 $2900 $2700 $2400
1/2 Vertical or Horizontal $3000 $2800 $2600 $2400 $2100
1/3 Horizontal $2300 $2100 $1900 $1800 $1500
New Product Video $1100 $1000 $800 $700 $600
Inside Front Cover or Page One $5900 $5600 $5200
September 2014 January / February 2015 March / AprilSPECIAL TRIPLE SHOW EDITION: IMTS, FABTECH, LASERS IN MANUFACTURING
PHOTONICS WEST SAN FRANCISCO CA
Automation CO2 Lasers AutomationCO2 Lasers Diode Lasers Beam DeliveryFiber Lasers Fiber Lasers CO2 Lasers
Gases Laser Blanking Fiber Lasers – Thick Plate Cutting
Laser Maintenance Laser Optics Gases
Laser Marking Laser/Plasma Combination Machines
Laser/Punch Combination Machines
Laser Welding Laser Welding Laser MaintenanceNesting Software Nesting Software Laser Marking
Safety 3D Lasers Laser SafetyTube & Pipe Cutting Nesting Software
SPACE RESERVATIONS DUE: 7/25/14
MATERIALS DUE: 8/1/14
MAIL DATE:9/1/14
SPACE RESERVATIONS DUE: 1/7/15
MATERIALS DUE: 1/9/15
MAIL DATE:2/3/15
SPACE RESERVATIONS DUE: 3/9/15
MATERIALS DUE: 3/13/15
MAIL DATE:4/7/15
May / June July / August September / October November / DecemberFABTECH SHOW CHICAGO, IL
LASERS IN MANUFACTURING (LME) CONFERENCE SCHAUMBURG, IL
Automation Automotive Automation AutomationCO2 Lasers CO2 CO2 CO2
Controls Fiber Diode DiodeFiber Lasers Gases Fiber Fiber
Laser Marking Laser Maintenance Laser Marking Laser MaintenanceLaser Maintenance Laser Marking Laser Welding Laser Welding
Laser Welding Laser Optics Nesting Software SafetyNesting Software Tube And Pipe Cutting
Safety YAGSPACE RESERVATIONS DUE:
5/12/15MATERIALS DUE:
5/15/15MAIL DATE:
6/2/15
SPACE RESERVATIONS DUE: 7/1/15
MATERIALS DUE: 7/7/15
MAIL DATE:8/4/15
SPACE RESERVATIONS DUE: 8/3/15
MATERIALS DUE: 8/10/15
MAIL DATE:9/8/15
SPACE RESERVATIONS DUE: 11/3/15
MATERIALS DUE: 11/10/15
MAIL DATE:11/24/15
* Four Color Is No Additional Charge ** $200.00 Additional Charge Per Video *** All Rates Shown Are Gross And Fully Commissionable At 15% **** Frequency in Fab Shop Magazine Direct will count towards earned frequency in “Shop Floor Lasers”
SPECIFICATIONS
Two-Page Spread: 17” x 11” (1224 x 792 pixels if Flash)
Full Page: 8.5” x 11” (612 x 792 pixels if Flash)
1/2 Page Island: 8.5” x 5.5” (612 x 396 pixels if Flash)
1/2 Page Horizontal: 7.5625” x 4.7625” (545 x 343 pixels if Flash)
1/2 Page Vertical: 3.75” x 9.875” (270 x 711 pixels if Flash)
1/3 Page: 7.5625” x 3.25” (545 x 234 pixels if Flash)
Video File Types: .flv, .avi, .mov, .mpg, .wmv
FREE – Double your advertising reach with Shop Floor Lasers
SHOP FLOOR LASERS 14/15 – EDITORIAL CALENDAR SHOP FLOOR LASERS 14/15 – RATES SHOP FLOOR LASERS 14/15 – CIRCULATION STATEMENT
Bet on a sure thing with Shop Floor Lasers
Direct’s Double Your Advertising Dollars Promo-
tion. Shop Floor Lasers is offering a unique way to
stretch your advertising dollars. In every issue, if
you buy a one-page, full-color ad, we’ll give you the
facing page with your website’s home page or a
standard ad, as a second free ad. This will effective-
ly double your advertising reach and give potential
customers a look at your company and its prod-
ucts through your home page. When they click on
your home page it will automatically open to your
website. Clicks from your ad or home page will be
captured by us and these email leads will be sent to
you. Note: This free page offer does not count for
ad frequency discounts.