summary the challenges of social tv
DESCRIPTION
Introduce the trends on how to develop Social TVTRANSCRIPT
Discussion:
the Challenge of Social TV
past -> present -> future
Chen Jing Fung @ III
2011/10/20
TVSocial
The history - Social TV
• Social TV
– 2001 Aveiro, university in Europe: the prototype for friends
MIT Top 10 (2010):
Social TV
– 2001 Aveiro, university in Europe: the prototype for friends connection while viewing TV (no sharing function)
– 2004 Aclatel - AmigoTV for IPTV: user can invite friends and talk with them in the same show (pop up dialog to interfere other viewer’s emotion)
– 2011 wikipedia: social television is a general term for technology that supports communication and interaction in the context of watching television, or related to TV content. It also includes the study of television-related social behavior.
Content selection, sharing, updating• Close tie with content
sharing and recommendation
TV listEPG
STBSTBWeb + TV
• The revolution of content
selection
sync
STBSTB
Real-time broadcasting service
Web
STBSTBWeb + TV
Search
Schedule for
pattern
Schedule for watching pattern
AT&T lab
Status update
Social TV - problems
Domain Question
Device/network 1. What is the “device” & “network” in use?
2. Some solutions focus on Web in the TV environment.
3. “Mobile devices” & “secondary screen” are becoming popular
Modality 1. How are they directly communicating btw different users?
• The options: text, audio, and video
Presence 1. How many users represented?
• Options: traditional buddy lists, ambient solutions, and • Options: traditional buddy lists, ambient solutions, and
more extended buddy lists as other social networks (e.g.
Facebook or Twitter-like)
Synchronization While watching, does the social interaction run synchronously or
asynchronously?
Strength tie 1. What is the network reach of the shared activity?
• Case 1: Close network usually includes friends or family
• Case 2: Open network allows strangers talking with each
other
Social TV – majorly interactive activities (1/4)
Activities Illustrations Features
Content
selection &
sharing
1. Can reference
for other
decisions on
what to watch
2. May send to
friends his/her
favorite
content for full
1. Most of the content selection and streaming
solutions lack social features -> what’s good?
• social features have useful info. includes ratings,
comments, recommendations
• Insight from the social network can be used by
a viewer or a recommender system
2. Content sharing i.e. the video or a link to it
• Sharing functionality directly: recommend by
Content selection Content selection
& sharingCommunication
Community
buildingStatus update
content for full
programs/edit
ed versions
• Sharing functionality directly: recommend by
their interesting parts of video
(means: fast edit & enrich the relative info.)
Communication
(1)
Direct
communication via
chat, audio, or
video with others
1. Direct communication btw its users
• Voice chat (AmigoTV & Motorola’s Social TV)
• Text chat (CollaboraTV, 2BeOn, Joost)
• During TV show, only CollaboraTV included
asynchronous communication
(people can leave at specific moments)
• Buddy list: users can easily see who is
available for chatting.
(if they are watching the same show or not)
Close tie (sync.)
http://www.youtube.com/watch?v=IfrI8lwz4wI
Activities Illustrations Features
Communication
(2)
“Water-cooler Effect”
Physical room ->
2. Offer direct communication possibilities
• Limited to (smaller) group of family & friends
3. Social TV allows users (at different locations) to (re)create a
social co-watching experience
• Joost: allow strangers to interact on a channel
(Should let strangers ease to focus on the same topic)
• Sharing which program someone is watching
4. Optimally support the communication Process
Non-sync. example
sync. sync.
sync. sync.
Social TV – majorly interactive activities (2/4)
Content selection
& sharingCommunication
Community
buildingStatus update
Physical room ->
Virtual TV chatting
zone
4. Optimally support the communication Process
• Diff. level: emotions, text chat and voice chat
Community
building (1)
Commenting about a
TV program with a
large community
1. Community building refers to the activity of sharing
thoughts, comments, & impressions about TV show with a
large community (also include with followers)
• Game: e.g. NBA Real Time Fantasy (immersive
activities) is provided by the TV channel or by
individual followers of the show
(activity: deciding the result of show)
• Use of telephone calls
• Specific web pages with Facebook & Twitter
updates
Activities Illustrations Features
Community
building (2)
� Invite more
2. TV Chatter & starling TV run the community, where
comments related to a TV show are gathered
• Aggregation is from an external channel without
effort on the show
• Comments of the viewers were used for
interactively affecting the storyline of a drama
series
• Ex: Debate show (Current TV’s ‘Hack the
Feedback to affect the result of the
show
Social TV – majorly interactive activities (3/4)Content selection
& sharingCommunication
Community
buildingStatus update
� Invite more
strangers ->
novices
� Gather the
avid fans
• Ex: Debate show (Current TV’s ‘Hack the
Debate”
3. More devices: mobile phone and laptop
• More convenient to use than a TV remote
controller
• When large audiences of strangers see a TV
program together,
• Text model become a good approach
(comments are synchronized with the show)
• Time-shifting can let people add/read
comment whenever they want
Non-sync. example
Avid fans
join
Activities Illustrations Features
Status update Making
available to
others what
you are
watching
1. Many applications offer the status sharing
• “I’m watching Breaking News on CNN”
2. ‘checking in’ to that program
• TV check-in: Miso & Tunerfish allow users to indicate
the TV show
• LBS: Foursqure & Gowalla provide location-based
application for check-in
• Incentive: check into more TV show and then
Social TV – majorly interactive activities (4/4)
Friends -><- Followers (competition)
Friends -><- Followers (competition)
Avid fans
Content selection
& sharingCommunication
Community
buildingStatus update
• Incentive: check into more TV show and then
earn badges
• Status update: These applications offer users to write
something in a shot (ex. Twitter-like) for sharing more
info.
• Sync? (mobile counterpart) status update on time
• Mobile (text based): easy to change status + TV:
connected TV widget
(link to FB or twitter-like structure)
• Asynchronous? create a sense of commonality
• After communicating with short status updates
=> next day they will talk (post) more words
which is based on the same show
sync. with mobile & TV
badges
(competition)(competition)
What Future of Social TV (1/2)
• Predict the future of social TV
– Build on currently existing or emerging applications
– Google TV brings web media content to TV & integrates social media applications as FB and TwitterTwitter
– Look at trends in related areas (e.g. content creation, communication technology, & social network)
• 3 different interesting directions:
– Mash-up & connected TV
– Other activities in the living room
– New Social TV program formats
What Future of Social TV (2/2)
• Mash-up & connected TV
Web + TV
Search material
• New Social TV program
formats (Ex. UGC)
• E.g. quiz shows or soap
opera
Social
broadcasting
• Other activities in the living
roomlearning
sporting
dancingplaying
Social features…
Be a camera
Edit your show
shareshare
singing
Share your location
http://vator.tv/news/2010-04-15-glee-comes-to-the-iphone-with-help-of-smule
Reference • P. Cesar and D. Geerts, "Past, Present,
and Future of Social TV: A Categorization," in Proceedings of the IEEE Consumer Communications and Networking Conference (IEEE CCNC 2011), Las Vegas (NV), USA, January 9-12, 2011, pp. 347-351
• J. Abreu, P. Almeida and V., "Branco2BeOn - Interactive television supporting interpersonal communication", in proceedings of EGMM, 2001
• Coppens, L. Trappeniers, and M. Godon, 2004. “AmigoTV: Towards a social TV
• CollaboraTV : Asynchronous Social Television http://www.chrisharrison.net/index.php/Research/CollaboraTV
• Chris Harrison - Ph.D. Research http://www.chrisharrison.net/index.php/Research/Welcome
• Social TV forum http://bbs.phpchina.com/forum.php?mod=viewthread&tid=216032
• CollaboraTV: AT&T Labs (Youtubevideo) http://www.youtube.com/watch?v=IfrI8lwz4wI
• AT&T Labs Research — Leading 2004. “AmigoTV: Towards a social TV experience,” Proceedings of EuroITV 2004 (Brighton, U.K.), accessed 14 February 2011
• MIT TOP 10 Social TV http://www.technologyreview.com/communications/25084/
• IMTC 2025 – Social Tv Keynote by Marie Jose Montpetit. http://blog.imtc.org/index.php/2010/05/20/imtc-2025-social-tv-keynote/
• What’s So Social About TV Anyway http://blog.imtc.org/index.php/2010/05/26/whats-so-social-about-tv-anyway/
• Social television (wikipedia) http://en.wikipedia.org/wiki/Social_television
• AT&T Labs Research — Leading Invention, Driving Innovation http://www.research.att.com/projects/CollaboraTV/index.html?fbid=rI5tj2EyCE6
• Current TV’s "Hack the Debate” http://current.com/shows/hack-the-debate/89467100_hack-the-debate-sizzle-excerpt.htm
• Joost http://www.joost.com/• boxxee http://www.boxee.tv/• Current TV http://current.com/• starling TV http://starling.tv/ • TV chatter http://www.tvchatter.tv/• Foursquare https://foursquare.com/