Summary

Name:

Mohit Dugar Peter Bose Rekha Shaw Dinesh Jain Kavi Mukim Nisha Gupta Duaa Singhi Aditya Dugar Ankush Bansal Siddharth Jain Narayan Pillai Siddharth Singhi Deepak Bachawat Zafar Alam Vikash Jain Mahendra Baid Ripul Gupta Deepak Agarwal Chinu Baid Chhattar Singh Dugar Gautam Jain Sahil Jain Archana Thakuria Sanyam Dugar Ayush Lakhotia Siddharth Nahata Lekhak Mukim Anisha Chaparia Raj Malhotra Manish Jain Aakash Goyal Kavita Maitri deepayan ghosh Shraddha Bothra Archana Bothra Tulika Agarwal Sambhu Bera Sweta Dugar Sunil Kochar Jayshree Nahata Afzal Hamid Piyushi Kumar Madan Daga reena khanna Surendra Kumar Munot Sakshi Agarwal Bharat Dheer Rahul Daga Keshav Agarwal Shilpa Jain SHRUTI JALAN Kenisha Munot Ajit Singh Aryan Kochar Jagriti Binani Ashish Didwania Vignesh Behura Dipen Ladha Jordan RISHITA SEN GUPTA Pappu Jadav Ankit Lohariwala Harshita Agarwal Varsha Jain Kapil Singh Chanda Munot Bittoo Harsh Baheti Krishna Rungta Ramesh Prajapat Minal Doshi Karan Sharma Rohit Surana Ajay Daga Lakshmikant Sharma Zaara Khan saket thirani Manisha Battoo Farooq Ismail Payal Bihani Sonu Munot Subhash Jain Saurav Rara Ram Gupta Preeti Dubal Hashika Jammar Mayank Agarwal Sachin Bafna Farhan Zafar Cynthia Bose Piya Manjhi Anupam Rateria Reshma Gupta Yash Gupta Tanvi Dubal Pawan Bothra Vinayak Behura Keshav Damani Anita Dugar Mangilal Dugar

Age:

20 - 30 50 50%

31 - 40 28 28%

41 - 50 14 14%

50 and above 9 9%

Gender:

Male 63 62%

Female 38 38%

Occupation:

Student 23 23%

Professional 40 40%

Businessman 27 27%

Housewife 11 11%

Marital Status:

Single 44 44%

Married 57 56%

Income (Rs)

0 - 200000 29 29%

200001 - 400000 28 28%

400001 - 1000000 32 32%

1000001 + 12 12%

High Market Growth Rate [According to you which stage is Tata's Nano in?]

High Relative Market Share 14 17%

Low Relative Market Share 68 83%

Low Market Growth Rate [According to you which stage is Tata's Nano in?]

High Relative Market Share 15 54%

Low Relative Market Share 13 46%

Is TATA NANO cheap, economical, affordable and compact car? [Tata Nano Details for Study.]

Highly Agree 18 18%

Agree 52 51%

Neutral 28 28%

Disagree 3 3%

Highly Disagree 0 0%

Instead of purchasing a Bike, will you prefer to go for the TATA NANO? [Tata Nano Details for Study.]

Highly Agree 20 20%

Agree 47 47%

Neutral 29 29%

Disagree 5 5%

Highly Disagree 0 0%

Does price attracts and inspires you to go for TATA NANO? [Tata Nano Details for Study.]

Highly Agree 19 19%

Agree 54 53%

Neutral 21 21%

Disagree 7 7%

Highly Disagree 0 0%

Do you think TATA NANO is people's car? [Tata Nano Details for Study.]

Highly Agree 9 9%

Agree 38 38%

Neutral 38 38%

Disagree 13 13%

Highly Disagree 3 3%

Do you think TATA NANO is better than MARUTI 800? [Tata Nano Details for Study.]

Highly Agree 7 7%

Agree 30 30%

Neutral 42 42%

Disagree 17 17%

Highly Disagree 5 5%

If the price of NANO rises, would you still purchase it? [Tata Nano Details for Study.]

Highly Agree 11 11%

Agree 42 42%

Neutral 25 25%

Disagree 17 17%

Highly Disagree 6 6%

Will Tata be able to maintain the price of NANO in future if there is hike in cost of raw materials? [Tata Nano Details for Study.]

Highly Agree 16 16%

Agree 34 34%

Neutral 30 30%

Disagree 13 13%

Highly Disagree 8 8%

Will there be traffic problem with the introduction of NANO on Indian roads? [Tata Nano Details for Study.]

Highly Agree 10 10%

Agree 37 37%

Neutral 40 40%

Disagree 12 12%

Highly Disagree 2 2%

Will you prefer Second Hand Car over Tata NANO? [Tata Nano Details for Study.]

Highly Agree 15 15%

Agree 41 41%

Neutral 23 23%

Disagree 16 16%

Highly Disagree 6 6%

Is Nano, at its current price 'value for money'? [Tata Nano Details for Study.]

Highly Agree 44 44%

Agree 35 35%

Neutral 17 17%

Disagree 4 4%

Highly Disagree 1 1%

According to you which age group will be most likely to own a Nano?

18 - 30 14 14%

31 - 40 17 17%

41 - 50 20 20%

50 + 31 31%

Can’t say 19 19%

How did you get to know about Tata Nano?

Television 73 37%

Radio 41 21%

Internet 32 16%

Magazines 25 13%

Posters & Hoardings 25 13%

Don't Know 4 2%

Which feature do you think is the biggest strength of Tata Nano?

Price 87 46%

Interiors 24 13%

Exteriors 18 9%

Comfort & Convenience 16 8%

Safety & Security 11 6%

3 Years Insurance 13 7%

Cash Benefits 12 6%

Attractive Exchange Benefits 9 5%

Which feature do you think is the biggest weakness of Tata Nano?

Price 5 2%

Interiors 46 23%

Exteriors 18 9%

Comfort & Convenience 46 23%

Safety & Security 62 31%

3 Years Insurance 12 6%

Cash Benefits 6 3%

Attractive Exchange Benefits 7 3%

Any Complaints, Suggestions & Recommendations regarding Tata NANO

Tata Nano is people's car!!!

The Co. should come up with more innovative designs. There should be aggressive marketing for the product and should tie up with state govt. for bulk supply.

Strong Body, Sunroof for rich and good looks and even some models should be convertible.

Tata Nano is not at all value for money car & it does not solve the purpose of a common middle class man.

Looks must be developed. should come up with different models & variants.

Looks should be modified.