1. Mungle Indian Animated Cartoon (Story Books/Activity Books/CDs) Submitted by: Suman Kumar Raman Indian Business Academy FPG0709/160

2. Introduction

• About the Character

• Mungle is the main character which is a Gadha (Donkey)

• It is a Desi Character

• Target Audience- 4 to 8 Years

3. Marketing Strategy

• It is the full integrated marketing programs to create ,communicate and deliver values for consumers.

• This includes 4 broad groups: 4ps

• Product

• Price

• Place

• Promotion

4. Cont

• Product- Story Books, Comic Books, CDs, Activity Books( all in animated form)

• Features: Books would be in all regional languages

• Plastic pages

• Books carries cartoon of character which can be cut and paste on walls/Books etc.

• CDs play the stories and to play the games too.

• Price- Pricing should be Premium as it targeted to SEC A Family

5. Cont..

• Place- Through National Publisher as well as Regional Publisher to cater Metropolitan Cities ,Tier I & Tier II cities

• Through exclusive outlets having facility of viewing the

• abstract of CDs as well.

• Tie up with specialty book stores like Cross-word,

• Landmark etc.

6. Cont..

• Promotion-

• Promoting the Character as Brand Image

• Tie up with McDonalds and Pizza Hut to promote with the Mascot on Birthday parties at outlets

• Do tie up with Archies and Expression greeting cards especially

• Birthday cards having Mungle character printed on the card.

• Tie ups with Kids wear outlets like Giny & Jony ,Lilliput

• Kids wear to promote the character at their outlets.

• Distributing the Story Book/Activity Books at the library

• Primary Schools and Schools.

7. Cont..

• Organizing events On children's Day at Malls, Schools

• Try to come up with Series of stories on TV channels especially on POGO, Cartoon Network etc.

• Come up with new game related to Mungle on internet for the children.

• Promoting the Series depicting ethical values

8. Brand Positioning

• A well-crafted brand positioning has three primary components:

• A well defined target market you wish to pursue

• A definition of the business/Industry type

• A statement of your point of difference and key benefits.

9. Cont..

• Target Market- 4 to 8 years old kids

• Industry Type- Entertainment Industry

• Some Major Players- Gotham Entertainment Ltd.

• Virgin Comics

• Planet X-Fiction

• Key Benefits/Point of Differentiation-

• Story with real life instances

• Life & entertainment in jungle rather

• then cities like Spider-man etc.

• Activities in book which make kids to play

• and learn at same point of time

10. Brand Positioning

• The positioning of the Brand will be done on 2 aspects:

• Entertainment with learning of Moral values

• Representing Mungle as Desi Character

11. Distribution Channel

• Distribution can be done by applying various strategy as per the product:

• Outlets like Giny & Jony ,Lilliput Kids wear make separate section where kids can spend some time to just have a look on Story Books and preferably purchase it from store itself.

• Apart from all above mentioned make it available to all Reputed Bookstores with sufficient availability.

• Apart from Distributors appoint special Sales man who can directly contact to schools to offer its Activity & Story book to increase kids interest to read and learn activities.

12. Thank You