sukanta meher's presentation

8/14/2019 Sukanta Meher's Presentation

1/19

A presentation ofRECRUITMENT AND TEAM BUILDING OF LIFEADVISORS IN BHARTI AXA LIFE INSURANCE,

BAPUJI NAGAR, BHUBANSEWAR

SUBMITTED BY:-

SUKANTA MEHERPGPM/08-10/57

Mr. SOUMENDRA ROUT Dr.MRUTYUNJAY DASHAgency Development Manager ASBM,Bhubaneswar

BHARTI AXA LIFE INSURANCE,Bapujinagar, Bhubaneswar

Under the guidance

of


2/19

Brief introduction ofinsurance

WHAT IS INSURANCE?Basic aim of the insurance plan satisfies the

following objectives:- Protection of economic value of assets.

Mechanism to reduce impact of adverse eventson value generating assets.

Types of insurance Insurance is generally classified into three main

categories: Life Insurance. Health Insurance. General Insurance.


3/19

Company profile

Bharti AXA Life Insurance is joint venture between BhartiAnd AXA.

Bharti, is one of Indias leading business groups withinterests in telecom, agri business and retail.

AXA, is world leader in financial protection and wealth

management. AXA is ranked 15 in Fortune 200 companies list.

Bharti AXA launched national operations in December2006.

Over 5200 employees across over 12 states in thecountry .

Mr. Nitin Chopra, Managing Director & CEO of Bharti AXALife Insurance Co. Ltd.

Agent advisor strength is 30,000.


4/19

Vision and Values of Bharti AXAlife insurance

Vision:

To be a leader and the preferredcompany for financial protection and

wealth management in India. Values:

Professionalism

Innovation

Team Spirit

Pragmatism

Integrity


5/19

Bharti AXA Life Insurance Key Differentiators-

Multi channel execution capability Agency, Corporate Agent,Bancassurance,Telcassursance

Strong partner Bharti - provides access tocustomer base of nearly 60 million.

Current Asia product range which is astrong match to products sold to the mass

and mass affluent. Strong AXA and Bharti brands which can be

leveraged to attract and retain a highquality management team


6/19

Recruitment And Team BuildingProcess In Bharti AXA Life

Insurance Co.1. GETTING KNOWLEDGE ABOUT THE COMPANY AND

RECRUITMENT PROCESS

2. GETTING KNOWLEDGE ABOUT BENEFIT OF LIFE ADVISOR

3. GETTING KNOWLEDGE ABOUT DOING THE SALES CALL

4. SEGMENTING THE MARKET

5. TARGETING THE MARKET6. PROCESS OF CAPCTURING ELEGABLE CANDIDATE

7. FILLING OF I.S.F. FORM

8. SHORTLISTING ON THE BASIC OF Q SCORE

9. CONDUCT AN INTERVIEW

10. BOP PRESENTATION11. FILLING OF COMPULSORY IRDA /NAAF FORM

12. THREE DAYS IRDA REFRESHER TRAINING

13. CONDUCTION OF EXAMINATION

14. TWO DAYS PRODUCT TRAINING


7/19

Recruitment Criteria

Age Below 25 years Between 25-40years

More than 40years

Scoringmechanism

0 2 1

Marital status Unmarried Married

Scoringmechanism

1 2

Education 10th std or 12th std

Graduate Post graduate

Scoringmechanism

1 2 2

Tenor of stay incity

Less than 3 yrs 3-5 yrs More than 5 yrs

Scoringmechanism

0 1 2

House hold Less than 2 2-5 lakhs More than 5

Acceptable range ofscore

Greater than or equalto 7

Additional approval 5 or 6

Reject application if 4 or less


8/19

METHODOLOGY

Sampling technique: Stratifiedsampling technique is adopted to conductthe research

Sources of data: Primary data

Sample size: 163 individual

Sample procedure: Random sampling

Sample area: Bhubaneswar


9/19

Data Presentation,

Analysis AndInterpretation

t


10/19

e o ow ng s t edistribution of age of the

respondents


11/19

Years presence inBhubaneswar


12/19

Qualification ofindividuals

t t t


13/19

ntereste or extraincome


14/19

Awareness of Bharti AXA inBhubaneswar market


15/19

-TEST)

ALTERNATIVE HYPHOTHESIS: There is brand awareness ofbharti AXA in Bhubaneswar market

LEVEL OF SIGNIFICANT IS=0.01

DEGREE OF FREEDOM = 5

TABULATED VALUE AT 5 DEGREE OF FREEDOM AND 0.1 LEVEL OFSIGNIFICANT IS 15.086

CALCULATED VALUE IS=7.74354038

CONCLUSION: -As the calculated value is less than the tabulatedvalue, we can conclude that our null hypothesis is accepted.

So, we came to know from above calculation the there is a good brandawareness of BHARTI AXA LIFE INSURANCE COMPANY in Bhubaneswarmarket.


16/19

Problem Faced duringsurvey

During Personal Observation.

During telecalling.

Point problem. Collection of training fee from

screening.


17/19

RECOMMENDATION

To create the awareness among the people.

The fee charged from candidates as application moneyshould be waved off. It should rather be paid by theInsurance Company.

The strict training schedule should be made flexible. The incentive system should be more attractive .

Properly managed performance appraisal system .

The organization should use E- Recruitment in the processof recruiting life advisors.

The organization should use Poaching/Reading methods ofrecruitment.


18/19

Learning from the project.

Organizational culture.

Behavior of customers.

Significance of team work. Improved interpersonal and

motivation skills.


19/19

sukanta meher's presentation

Documents