sugaring nyc · 2019. 10. 3. · after sugaring nyc was created dmitry took over business...

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Page 1: Sugaring NYC · 2019. 10. 3. · After Sugaring NYC was created Dmitry took over business development and financial operations Daria Afanaseva Co-Founder and Managing Partner Daria

Sugaring NYCOrganic Body Waxing Experience

featured on

Page 2: Sugaring NYC · 2019. 10. 3. · After Sugaring NYC was created Dmitry took over business development and financial operations Daria Afanaseva Co-Founder and Managing Partner Daria

Waxing is a popular & easily accessible method for body hair removal……….

but once you try sugaring we bet you never go back to waxing!!!

Sugaring uses only natural ingredients. The

preparation is 100% natural, contains water and

sugar, with no chemical, fragrance or coloring.

It is hypoallergenic, causes no skin irritation. It

is so natural that sweet-toothed person

can even eat it! 

Waxing is made of resins and often toxic chemicals as well. These ingredients are often

irritating, if not toxic, to the skin.

WHAT IS SUGARING?

Page 3: Sugaring NYC · 2019. 10. 3. · After Sugaring NYC was created Dmitry took over business development and financial operations Daria Afanaseva Co-Founder and Managing Partner Daria

OUR LOCATIONS

Page 4: Sugaring NYC · 2019. 10. 3. · After Sugaring NYC was created Dmitry took over business development and financial operations Daria Afanaseva Co-Founder and Managing Partner Daria

OUR LOCATIONS

Page 5: Sugaring NYC · 2019. 10. 3. · After Sugaring NYC was created Dmitry took over business development and financial operations Daria Afanaseva Co-Founder and Managing Partner Daria

WATCH US GROW

7 Locations

Boston, MA

Aventura, FL

Daytona Beach, FL

Chicago, IL

Hoover, AL

Gig Harbor, WA

Dallas, TX

Rogers, AR

Memphis, TN

West Palm Beach, FLSan Antonio, TX

Houston, TX

New York

Page 6: Sugaring NYC · 2019. 10. 3. · After Sugaring NYC was created Dmitry took over business development and financial operations Daria Afanaseva Co-Founder and Managing Partner Daria

FINANCIAL DATA

2017 Gross Sales - $2,9M

2018 Gross Sales - $3,4M

2019 Projected Gross Sales $3,9M

Operational Profit Margin - 40-45%

Average Check - $76

Year Established - 2014

Page 7: Sugaring NYC · 2019. 10. 3. · After Sugaring NYC was created Dmitry took over business development and financial operations Daria Afanaseva Co-Founder and Managing Partner Daria

MANAGEMENT TEAM

Dmitry NartovCo-Founder and CEO

Dmitry has been studying and practicing marketing in a few European

countries before settling down in NYC in 2012. Dmitry served as CMO in

Gogotech II LLC ( company went public while Dmitry was Marketing Director).

After Sugaring NYC was created Dmitry took over business development and

financial operations

Daria AfanasevaCo-Founder and Managing Partner

Daria graduated PACE University with 3.9 GPA in Business Economics. Daria

founded Sugaring NYC inspired by Organic movement and new beauty

enhancement methods.

Stated Sugaring NYC from her studio on

Wall Street in financial district of New York Daria was one of the founders of

what is now the biggest Organic Waxing company in United States.

Page 8: Sugaring NYC · 2019. 10. 3. · After Sugaring NYC was created Dmitry took over business development and financial operations Daria Afanaseva Co-Founder and Managing Partner Daria

MANAGEMENT TEAM

Andrea SchwartzmanHR Director, Head Esthetician

Andrea was one of the first (and best)

Estheticians employed by Sugaring NYC.

After 3 years of hands-on experience in

our busiest location in New York.

She worked as the store manager,

reporting directly to owners and had

proven herself to be extremely loyal and

goal oriented. She is now the head of

Human Resources department and new

talent training.

Andrew BordyugovWarehouse Director, Logistics Manager

Andrew has 15 years of experience in Aircraft Engineering and degree in

International Logistics.

Since 2016 he has been running the sugaring paste production facility in West Palm Beach, FL and manages our

warehouse team. Andrew is responsible for handling supply procurement and

manufacturing.

Page 9: Sugaring NYC · 2019. 10. 3. · After Sugaring NYC was created Dmitry took over business development and financial operations Daria Afanaseva Co-Founder and Managing Partner Daria

ADVISORY BOARD

Benjamin KotlerBusiness Strategy. Real Estate

Acquisitions.

Benjamin built and managed a few companies in the healthcare and hospitality industries.

He is advising Sugaring NYC management team on business strategy based on his deep experience.

Oleg KoganFounder of Intelligent Machines

Oleg is an expert in Automation Systems and explores ways to build Artificial General Intelligence.

Oleg is a professional software engineer and serves as Sugaring NYC technology adviser.

Page 10: Sugaring NYC · 2019. 10. 3. · After Sugaring NYC was created Dmitry took over business development and financial operations Daria Afanaseva Co-Founder and Managing Partner Daria

ADVISORY BOARD

Natalie RomashMarketing & PR

Natalie is digital storyteller and design top

level product designer. She has 15 years of experience in marketing, design and social

media.

Since 2017 she has been running the Editorial, social media marketing agency that creates

online experiences for top beauty and retail companies in New York. Natalie manages

Sugaring NYC Marketing Strategy and PR.