BANGALORE TRAFFIC POLICE

TO EASY YOUR WAY, TO KEEP YOU YOU SAFE

Facts

−133338 registered autos

−150000 plying in the city (news)

−2.8% of the vehicle population

−Overcharging is common practice

−Route refusal −Harsh in communication

Common reasons for such complaints against Auto Drivers−Perceived approach against auto drivers that even genuine

drivers who cant ply the routes get into arguments

−Faulty driver attitude

−Auto user attitude

−Language

−Understanding of the policy by general public

−Some things taken for granted

Campaign Sugama Savaari

Objective: to make the use of auto a pleasant experience for both the passenger and the driver

To be achieved by −Educating auto union−Educating drivers−Educating passengers

Core issue

Route refusal & over charging

−This is an issue across the many cities−The issues are interrelated−Various cities have tried & failed in curbing

the issue

Core issue – Solution ApproachRoute Refusal & Over charging

−Educate auto drivers that they cannot refuse to those areas and have to go by meter−Educate auto drivers about the rules and regulation−Gratify good drivers who are identified by the passengers via the Sugama Savaari App−Union to be the face of the customer service at the first instance for which all auto’s to display their respective union details on the auto−Enforcement Drives

−No Permit−No Display ID−No Documents

Campaign Sugama Savaari

−Communication−Emailers/Posters – to corporates −Banners at auto stands and city signals −FM Radio messages

−Feedback App−Mobile−SMS

−Driver of the year - gratification−Training

−Corporate to train unions etc on soft and communication skills−Positive media stories about good drivers

Happy Auto/Sugama Savaari App

−Process−Register−Give feedback when ever auto is used

−Backend−Drivers with a rating of over 8 points on an aggregrate of 100 ratings would get the Happy Auto sticker−Drivers with rating between than 4 and 8 would be identified and the necessary training, advice would be given to improve their rating−Drivers with less than 4 would be contacted and the necessary action would be taken−Happy auto drivers would be reviewed every 6 months

THANK YOU