sudeep k krishnan, iim ahmedabad (iima). icer bric conference presentation
TRANSCRIPT
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Sudeep K Krishnan, IIM Ahmedabad
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Introduction Objectives of the study Research Methodology Aufait – case study
◦ Early days◦ Growth and restructuring◦ Diversification dilemma◦ Identified opportunities
Results and discussions Implications
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Understand international business activities of firms into Information Technology (IT) services from emerging economies
Identify factors that drive a firm’s strategy which has international clients and strong competition in the IT business sector
Identify factors that determine success and growth of firms
Current views – Industry based view (Porter, 1980), Resource based view (Barney, 1991)
Analyze risks, business opportunity exploration and sustainable growth based on an in-depth case study
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In-depth analysis of Aufait Pvt Limited, Kozhikode – IT company based out of Tier III city
Research Questions◦ Was the restructuring of Aufait’s business and focus on
newer areas like Business Process Management (BPM) and Business Intelligence (BI) intelligent diversification decision and will that develop a sustainable future for Aufait?
◦ What can be the strategy to promote the new business activities?
◦ Should operations be carried out from a city like Kozhikode itself to achieve the projected growth rate?
Research Methodology
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About Aufait – Beginning Initial Business Focus
◦ Airline Solutions◦ Geographic Information Systems (GIS)◦ Portal development and maintenance
Clients Growth and Re-structuring Emerging areas Promoting new business areas Operating Locations
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SWOT ANALYSIS
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Innovations from the service provider end Business Process Management
◦ supporting business process using methods, techniques and software to design, enact, control and analyse operational process involving humans, organizations, applications, documents and other sources of information
◦ Partners with providers like Intalio Business Intelligence
◦ skills, processes, technologies, applications and practices used to support decision making
◦ reporting, online analytical processing, analytics, data mining, business performance management, benchmarking, text mining, and predictive analytics
◦ Partnering with Oracle
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McFarlans grid (Cash et al, 1988)
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Tier III cities◦ Human Resource Issues◦ Cost effectiveness◦ Accessibility to middle east
Tier I cities◦ Immense competition◦ Accessibility to new clients and partners◦ Infrastructure cost and operating problems
Multiple cities of operation and maintaining cost benefits
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Implications for budding entrepreneurs and newly formed organizations – problems studied common to similar organizations.
Results replicable Emerging economies and intense competition
◦ Factors that drive performance Developing strategy for business growth and
sustainable plans◦ Portfolio of offerings◦ City of operation◦ Promoting business offering
Limitation◦ Analysis based on a single case study