iima facebook
DESCRIPTION
June 10 presentation to the International Internet Marketing Association in VancouverTRANSCRIPT
FOCUS ON FACEBOOK
WHY FACEBOOK MATTERS FOR YOUR BUSINESS
WHY FACEBOOK?> Ubiquity
>200,000,000 active Facebook users >Three times the population of France
> Attention>81% of Canadian adults aged 18-34 use Facebook
several times a month or more (Impact Research)
> Flexibility>Facebook pages, groups, ads, apps or Connect
FACEBOOK IS UBIQUITOUS
LinkedIn, 4%Twitter, 11%
Facebook, 77%
Canadians Online, 100%Value = Connected Users2
- Metcalfe’s Law of Network Effects
Com
Score, A
pril 2009 monthly unique visitors
Crossover:
Twitter: 90%
LinkedIn: 79%
FACEBOOK HAS OUR ATTENTION
FACEBOOK OFFERS MANY BRAND CONNECTION POINTS10-minute low-tech setup
> Pages – Best for brand engagement
> Groups – Good for small organizations/clubs
> Ads – Highly targeted
Sophisticated, custom options
> Applications – Highly engaging, viral
> Facebook Connect – Facebook features within a completely customized environment
DELL FACEBOOK PAGE
RMHC APPLICATION
FACEBOOK CONNECT
CONCLUSION> Facebook has surpassed critical mass in all
Canadian markets>Most users of other social networks are also on
> Feature evolution keeps users interested and presents new opportunities for marketers
>Solutions to fit a shoestring budget or sophisticated interactive campaign
> Ensure strategic fit with overall brand, positioning and other campaigns