Successful Parent Programmes Presentat ion to IDPE June 2013

Overview

• Should we be asking parents to give philanthropically to our institutions?

• If so…

– why?

– how?

– when?

Should we be asking parents?

Why?

• We have 3000 addressable alumni

• We have roughly 10%-15% that number of parents, but they change over 7-15 years

• Of our top 10 gifts in the past 5 years, 4 have come from parents (or now former parents)

• 1/3 of all our gifts have come from parents

How

When I want to speak to Parents

Who do I call?

The power of cake

Other low input ideas

I hate events…

• Seriously, I hate them

• “A tedious way to spend what little family time you have at School”

• Most parents seem to love them though

• One or two big events can set you up for the year if you have the constituency to do it

• Twists on the old favourite the auction

Well not all events

How to ask parents?

Other stuff other people do

• Ask for an “opt out” donation on the bill

• Loyalty Card

• Headmaster’s pledge

• Parents Handbook

• Involved in new parents welcome

• Prospectus

Key Points

• Parents are great donors

– They have already bought in to your institution

– They want to see quick change

• They can be generous MGPs

• Some Schools only fundraise from parents

• Parents are part of the School Community

• “Community Fundraising” can be a great base

Andrew Beales Foundat ion Director

abeales@giggleswick.org.uk , 0779 6673007