Successful Logo Designs from UK and US

Empowering Startups

Global branding and advertising spending in 2015 is projected as US $578 billion

Out of which 48% is spent on printing and designing. However, 12% is used for media animation

Fascinating right? Let’s see more.

The UK and US annually spend approximately £20 billion and $140 Billion respectively in advertising and marketing designs

Design provides visual expressions to brands and 94% of the time make a deep impression

Brand identity design in particular are important in explaining the brand story

The most important aspect of brand identity is logo design. When a logo design is successful it represents overall success of the brand

Therefore it is crucial for small businesses and startups to carefully consider the design of their logo. Because it is your first impression on your clients, you surely don’t want to mess with it

Let’s consider the logo designs of these two successful brands from UK and USA

BBC and FOX News are successful brand identities for their brands because their logos have designed keeping in mind the 3 important expressions:

Stability: A logo design that is not time bound

Flexibility: A logo, which design looks equally appealing on all marketing materials

Association: A logo that communicates and tells a brand story

BBC vs. FOX News (Image Analysis)

Let’s have a look at some more popular brand logos with British origin and evaluate if they are successful for all times

Popular Brand Logos with British Origin

VodafoneShellHSBC

OrangeTescoThomas Cook

ITVRobinsonsDelphi Automotive

Logos from the UK sure meet the criteria of successful designs to a great extent. However, let’s see if designs from the US beat the competition or not

Popular Brand Logos with US Origin

Google Walmart Coca-Cola

AppleMicrosoft McDonalds

Facebook NikeiPhone

What we’ve learned from these UK and US logos

Most companies started small and grew into huge companies through consistent branding

Most companies are recognized by their original logo colors, symbolism, and/or identity

Most companies’ logos can stand on their own without having to “market” to their audience

Does your brand identity meets the criteria of successful logo design?

If not, then we can help. Just fill in the form coming up next, and we’ll sail you through