successful internet business system 2010

The 10 Most Important Things I Know About Starting and Running a Successful Internet Business

By Bob Blypresented forThe System

4/9/10

4/09/102

1. The 25-25-50 Rule ofTime Allocation

Do

Study Run

Successful Internet Business_System 2010

Study

TypicalNewbie

Successful Newbie

4/09/103

2. The Tipping Point in Online Success

Level Income Significance

1 None None

2 Occasional Break Through!

3 $1,000/month Extra Folding Money

4 $1,000/week Average American’s Salary

5 $1,000/day Obama Money

6 $1 million+/year Easy Street

7 $10 million+/year Major Player


4/09/104

3. Tip-of-the-Iceberg

Marketing

E-list

E-mail

Landing Pages

PPC SEO

Facebook Twitter

LinkedIn Co-registration PR

Article Marketing Auto responders

Up-sells Coupons Birthday bashes

Coaching Consulting Membership sites

Software Big Launches Affiliate Promotion

Viral marketing Boot camps

Conferences Seminars BlogsTele-seminars

Flash Rich media Webinars Podcasts

online video


4/09/105

3. The Tip-of-the Iceberg…Has a Lot of Power!


4/09/106

4. The Internet Marketing Profit Pyramid

A. People to sell to

B. Products to sell them C. A way to sell them



4A. People To Sell To

• Monthly• Free• 55,000 primary

subscribers• 25,000

secondary subscribers

4/09/107


Writing a Text E-Zine

5 – 7 stories 1 – 3 paragraphs

each Maximum reading

time < 1 minute per story < 5 minutes per

issue No click links to

stories

Always Attribute Sources

Give Contact Info

4/09/108

The E-Zine HeaderFrom familiar source

Subject line arouses curiosity or generates interest

Name of publication

Identifying tag line

Benefit

Issue date

Opt out copy

9 Successful Internet Business_System 2010 4/09/10

Solo E-mail Frequency as a Function of E-Zine publication Schedule

“Most people don’t e-mail to their lists enough.”

-- Amy Africa

E-Zine E-Mail Slots

Quarterly 1 – 2/month

Monthly 1 – 2/week

Twice Monthly 2 – 3/week

Weekly 2 – 4/week

Daily 1 – 2/day

Maximum opt-out rate per e-mail: 0.2%


The Agora Model

Solo Promotional

E-mailsOrders

Co-Regs

Ads in Free E-zine

Viral Marketing

Search Engines

Pay per Click

Banner Ads

Postcards

Premiums for other Offers

Pop-upsE-mails

EditorialMentions

Online Ads

Affiliate Deals

Pop-unders

Blogging

Contextual Advertising

Social Networking

Free e-zine

House e-list

JV Giveaways

11

Needs Assessment Model


Portal Model



“Free-on-Free Squeeze Page”www.bly.com/reports

4/09/1014


4b. Products To Sell Them

Books e-Books Tele-classes Webinars e-Classes Membership sites Product licensing

Audios (CDs) Videos (DVDs) Seminars Boot Camps Coaching Consulting Copywriting

4/09/1015


Sources of Content

You write it

Hire writers

Publicdomain

Your out-of-print books: Reversion of

rights”

Your published articles: “First Rights

Only”

Remainders

Lectures

Your Products

ConferencesGovernment publications

Tele-seminars andWebinars

Radio and TVinterviews

4/09/1016


My First E-Book

• Length 133 pages

• Downloadable PDF file

• Reprints of WD columns*

• Cover price: $39

• Cost percent: $0

• Profit margin: 100%

• Profit per sale: $39

• Total sales to date: 989 copies

• Gross Revenues: $38,571

• Product development cost: $175

• ROI: 21,940% in 3 years

Always include a bonus!

www.freelancewritingprofits.com

*$7,500 in writing fees paid by magazine to me!

4/09/1017

http://www.freelancewritingprofits.com/

Date: 6/25/09

Orders: 210

Price: $49

Revenues: $10,290


#4C. A Way To Sell Them

4/09/1018

CR: 10.9%

Clarity – “Just say what it is”

Credibility

Familiarity

Successful Internet Business_System 2010 4/09/1019

4/09/1020

5. The Most Important Decision You’ll Ever Make is Choosing Your Niche

• What do I like?

• What am I interested in?

• What am I good at?

• What do I have an aptitude for?

• What is my education?

• What do I know?

• What is my experience?

• What have I accomplished?

• Which of the above areas has the least competition?

• Which of the above areas pays high rates?


21

Keyword Due Diligence

“Sweet Spot”:

10,000 –

50,000 searches

http://inventory.overture.com

Replaced by:www.wordtracker.com andwww.spacky.com

4/09/10Successful Internet Business_System 2010

http://inventory.overture.com/

http://www.wordtracker.com/

http://www.spacky.com/

4/09/1022

6. Five Hours a Week to Internet Marketing Success


4/09/1023

CR: 10.9%

Clarity – “Just say what it is”

Credibility

Familiarity

7. Long-Copy Sales Letters Work


24 4/09/10

The Copy Length Grid

Long Copy Medium Copy

Medium Copy Short Copy

High

Low

Involvement

Audience: ___________________

Product: _____________________

High Low

Emotion


25 4/09/10

Abundant Proof

Doubt

Proof

Doubt

Proof


26 4/09/10

Proof

Testimonials Case Studies Years in Business Number of Customers Customer List Customer Names FAQs Demos/Free Trials Transubstantiation Bio’s

Number of Units Sold Benchmark Test Performance Method of Operation Features Publicity Reviews Documentation Facsimiles Awards Advisory Boards


C = 4m + 3v + 2(i-f) – 2a

C = Conversion rate

M = Prospect motivation

V = Value proposition

I = Incentive to take action

F = Friction

A = Anxiety

27

Source: Marketing Experiments


4/09/1028

CR: 9.2%

Question/Formula

8. Formulas Work


29 4/09/10

9. Does Hype Sell?


Successful Internet Business_System 201030 4/09/10

Copy Intensity Grid(Degree of Hyperbole vs. Clarity)

Need

Low Hype Very Low Hype

Want

High Hype Moderate Hype

Motivation

Availability

LimitedPlentiful

E-Book Guarantee

31

10. Test


Which Picture Pulled Best?

4/09/1032 Successful Internet Business_System 2010

Which Headline Pulled Best?


4/09/1034

Test A - (white text on red) Test B - (white text on green) Test C - (black text on yellow) Test D - (deep blue text on ochre)

Which Order Button Pulled Best?


4/09/1035

The Power of One Big IdeaDate: 5/6/08

Units Sold: 392

Price: $19

Revenues: $7,448



P = S - E

Lower your cost by:Low-cost hostingLow-cost Web designWrite your own copyCreate your own products

Internet Marketingwww.theinternetmarketingretirementplan.com

List Buildingwww.buildyourlistfast.net

Hostingwww.hostgator.com

Key Word Research and Discoverywww.thekeywordmoneymachine.com

Writing and Publishing e-Bookswww.myveryfirstebook.com

A Few Helpful Resources

Shopping Cartwww.bobsbestcart.com

Choosing Your Nichewww.chooseyourniche.com


Web Site Designwww.filipinowebmasters.com

Domain Nameswww.bobsbestdomains.com

http://www.theinternetmarketingretirementplan.com/

http://www.buildyourlistfast.net/

http://www.hostgator.com/

http://www.thekeywordmoneymachine.com/

http://www.myveryfirstebook.com/

http://www.bobsbestdomains.com/

http://www.chooseyourniche.com/

http://www.filipinowebmasters.com/

http://www.ultracheapdomains.com/

The 10 Most Important Things I know About Succeeding in Internet Marketing

4/09/1038

1 – 25/25/50 rule.

2 – The tipping point.

3 – The tip of the iceberg.

4 – The profit pyramid.

5 – Choose the right niche.

6 – Five hours a week DOING, not reading.

7 – Long copy sales letters sell info products.

8 – Formulas work; don’t reinvent the wheel.

9 – You can sell with less hype.

10 – Test.


Thank you.Subscribe to

“Bob Bly’s Direct Response Letter”

at www.bly.com

http://www.bly.com/

successful internet business system 2010

Business

white text

people

tip

number

products

low

9clarity

test