successful gamification of your business processes
DESCRIPTION
An overview presentation on how to implement a measurable gamification strategy for your business processes with bad and good examples and use casesTRANSCRIPT
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Successful Gamification of your Business Processes
Peter Reiser Product Management@peterreiser
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www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
What is in it :• For the The Business (WIIFB)• For Me (WIIFM)
Die zwei Wichtigsten Fragen
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www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
WIIFB
BID Mngt.ProductCreation Market Sell Deliver Support
Enterprise Social Collaboration - secure – scalable – compliant Social Capabilities – Gamification
Business Applications metricsmetricsmetrics metrics metrics
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www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Business Applications
WIIFB – example CRM Re-Use versus Win/Loss
BID Mngt.ProductCreation Market Sell Deliver Support
Enterprise Social Collaboration - secure – scalable – compliant Social - Capabilities – Graph - Adoption
metricsmetricsmetrics metrics metrics14% higher Win Rate
Sharing Re-use
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www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
ROI Calculation
Revenue : 11,000 Millions
80% of projects in AIM KMS: 8,800 Millions
14 % average Re-Use: 1,320 Millions
Average win rate improvement : 10 %
Source: http://socialadoption.com/2011/12/12/social-roi-and-social-value-models/
132 Millio
ns incremental
revenue
WIIFM – ROI
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www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Additional Benefits – Social Insight
Recommendations based on in context CRM and Social Insight
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www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
WIIFM – What is in it for me
+ =WIIFM
Source: http://socialadoption.com/2008/09/16/community-equity-a-way-to-measure-social-capital-for-an-enterprise/
(Measuring) Social Capital
Maslow
Social Value Model
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www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Measuring Social Capital
Social Equity Activities Me
Contributioncreatemodify
ParticipationviewratecommentRe-use
People
Actors Value per Activity Sum of Value
Person EquityInformation EquityCommunity Equity
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www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
In Context Social Value Evaluation
Info 1IQ=10
Info 2IQ=20
JavaTQ=30
RubyTQ=20
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www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Tag Equity
Info 1IQ=10
Info 2IQ=20
Info 3 IQ=30
JavaTQ=60
RubyTQ=60
Info 4 IQ=40
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www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Tag Equity
Info 1IQ=10
Info 2IQ=20
Info 3 IQ=30
JavaTQ=60
RubyTQ=60
TQ(Java)=30TQ(Ruby)=20
Info 4 IQ=40
TQ(Java)=30TQ(Ruby)=40
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www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Social Ranking
Recognition (Incentive)
Expertise and Skills discovery
User Benefit (WIIFM)
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www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Social Value modeling
Social Value = PBL’s (Points, Badges, Leaderboards)
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www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Understand your Audience
Sales Team Tech Team
Next Fiscal year - you can choose between: 5% more salary
or work on a cool project
Source: http://socialadoption.com/2011/12/12/social-roi-and-social-value-models/
“Culture Eats Strategy For Breakfast”
Peter Drucker
source:http://w
ww.relatio
naldynamicsinstitute.com/?p=48
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www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Social Value modeling (Motivational Design)
• Motivation (Behaviorism Theory)• Intrinsic • Extrinsic
• Reward models (Cognitive Evaluation Theory)• Tangible/intangible rewards• Excepted/un-excepted
• Activity Loop• Motivation -> Action -> Feedback
• Fun
EngagementProgression
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www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Bad Example: disney World
Source: https://class.coursera.org/gamification-003/lecture/66
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www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Bad Example: Day Care Pickup
Source:https://class.coursera.org/gamification-003/lecture
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www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Good examples: Customer Service
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www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Good Example – Branding
> 55 KLOUT SCORE ACCESS TO BUSINESS CLASS LOUNGEAMERICAN AIRLINES
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Good example: Employee motivation
Engineer
Principal
Fellow
Senior Engineer
HR Levels
HR Promotion Process
Peer Review
Candidate Pipeline Criteria's
Internal OutreachExternal OutreachIntellectual Properties ........
Over average Social Equity Source: http://socialadoption.com/2011/12/12/social-roi-and-social-value-models/
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www.silbury.comPhone: +49 911 780 799 20 | e-mail: [email protected]
Can we Help gamify your Business ?
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Twittertwitter.com/silbury_it
LinkedinSilbury IT Solutions Deutschland
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