PowerPoint Presentation

SUCCESSFUL JOURNEY OF Verghese KurienFounder of AMUL MILK Pvt.Ltd

THE RENOWNED PERSONALITY

Dr.Verghese Kurien

Introduction to the father of the white revolutionDr.Kurien, was born on Nov.26,1921 in Kozhikode,Kerala.Graduate with Physics from Loyola College,Madras.Subsequently he did his BE(Mechanical) from Madras University.On a government scholarship in USA completed his Masters in Mechanical Engineering from Michigan State University.In feb, 1946, he underwent nine months of specialized training in dairy engineering at the National Dairy Research Institute of Banglore.

Birth of AmulTaken over by Dr.Kurien in 1950, Amul Dairy was founded to stop exploitation of farmers by middlemen.Initially known as Kaira District Co-operative Milk Producers Union.Based in Anand(Gujarat) , Dr. Kuriens vision and extraordinary intelligence built the Dairy development co-operative model into on e of the largest and most successful institutions in India, called AMUL.

The Man who Revolutionized WhiteA rare visionary who always translated his vision on mission mode.He had an astute sense of Management and Marketing.He attempted to replicate the Anand Model nationally through the launching operation flood programme(OFP).

Entrepreneurial skills & competenciesSkillsLeadership qualityProblem solving skillsCreativityCommunication skillsDecision making skills

CompetenciesConceptual thinkingInnovativeEnterprisingOptimismStrategic thinkingRisk taking

progressive

Opportunities as an EntrepreneurMarket orientedFeasibilityProfit orientedSpecificEthical

Challenges facedOn his return from the U.S in 1949, the Government of India deputed him to a creamery at Anand, in Gujarat where he was supposed to serve five years as an officer of the Dairy division. He personally had no interest in dairy, but had to perform this job in return for the government scholarship.Competitors.

Strategies used to overcome the challengesThere was one person, Tribhuvandas Patel, who was trying his best to unite the farmers in order to form a cooperative movement and fight against the exploitation. Kurien was greatly inspired by this man and decided to join him.Analyzed the competitors marketing strategies and worked on it.AND THE HISTORY CONTINUES

Father of the white revolution in IndiaArchitect behind the success of the largest dairy development programme in the world.Chairman of the Gujarat co-operative milk marketing federation ltd. (GCMMF)Dr.Norman Borlaug has called him, one of the worlds great agricultural leaders of this century.

WHY IS HE AN INSPIRATIONAL LEADER?

Clarity of vision and ability to share it with others.Real passion and pride in what he believed.Ability to inspire and motivate others.Willingness to take calculated risks.Ability to drive, inspire and embrace change and continuous improvement.Committed to make a significant difference.

Qualities He possessed

KEY LEARNINGS

THE ATTITUDE TO ACCEPT THE TASK, INSPITE OF THE FACT THAT IT IS NOT OUR CUP OF TEA.ABILITY TO DRIVE THE TEAM.OPTIMISTIC.Passion is one great force that unleashes creativity, because if you're passionate about something, then you're more willing to take risks.ENTREPRENEURIAL SKILLS.

INSIGHTS AS AN ENTREPRENEURPreparing the perfect pitch.Best places to find inspiration.Entrepreneurial Determination.Taking risks.Secret to success: failure

As an entrepreneur, he potrayed an example of all those qualities we, as the budding generation should be masters of.Working with Tribhuvandas and Kairas dairy farmers, I saw that when you work merely for your own profit, the pleasure is transitory; but if you work for others, there is a deeper sense of fulfillment and if things are handled well, the money, too, is more than adequate.

CONCLUSION

TRIBUTE TO THE GREAT MILKMAN OF INDIA

THANK YOU