RustomjeeBusiness School

I Too Had a Dream- Dr. Verghese Kurien

I Too Had a Dream-Dr. Verghese Kurien

Presented to

BDO ConsultantsBy

Debolina Chanda

Samidha KashettiwarMMS 2013

Rustomjee Business School

Debolina/ Samidha 1

RustomjeeBusiness School

I Too Had a Dream- Dr. Verghese Kurien

Gender Revolution in Disguise

• Participation of Women in the development of Milk Co-operatives– 18% of co-operative members are women – 2500 all-women co-operatives– Training session to equip women to work as

• Milk tester• Para vets• Peer Educators• Administratives• Management jobs

• Contribution towards development of Nation,

Society and Family

Debolina/ Samidha 2

RustomjeeBusiness School

I Too Had a Dream- Dr. Verghese Kurien

Shri Mahila Griha Udyog Lijjat Papad

• Indian women's co-operative

• Educational and hobby centre for the rural women

• Chhaganbapa Smruti Scholarships

• Orientation courses in typing, cooking, sewing, knitting and toy making

• Asha Dhan, an institution to care for destitute

women

Debolina/ Samidha 3

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RustomjeeBusiness School

I Too Had a Dream- Dr. Verghese Kurien

Social Issues

• Female infanticide- abortion of female fetuses

• Dowry

• Child prostitution

• Child marriage

Debolina/ Samidha 4

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RustomjeeBusiness School

I Too Had a Dream- Dr. Verghese Kurien

• Shortage – High Prices - Adulteration

– Idea of starting Anand–pattern Co-operatives throughout the country

– Maximize milk production and profits through scientific techniques

– Freedom to Milk producers from the Tyranny of Middle persons

• Operation Flood(1970)

– from a commodity into a brand

– from insufficient production to self sufficient production

– from rationing to plentiful availability

– from loose, unhygienic milk to milk that is pure and sure

– from subjugation to a symbol of farmer’s economic

independence

– to being the consumer’s greatest insurance policy for good

health

• Ensured actvities that centred research into feed, animal health and animal nutrition

– Milk production from fodder and feed which man could not eat

A Billion Litre Idea

Debolina/ Samidha 5

RustomjeeBusiness School

I Too Had a Dream- Dr. Verghese Kurien

• Twenty-Twenty overs created a buzz

• Created an opporunity for no. of industries– Advertising– Sports– Television channels– FMCG

• Encouraged Global relations

• Unity in Diversity within the country

Indian Premier League

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RustomjeeBusiness School

I Too Had a Dream- Dr. Verghese Kurien

• Resist to change

• Fails in implementing advanced technology– IRCTC website– MTDC resorts– Government hospitals– Government schools

• Lack of healthy work environment

Working of PSUs

Debolina/ Samidha 7

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RustomjeeBusiness School

I Too Had a Dream- Dr. Verghese Kurien

Eureka Strikes Dr. Kurien

Debolina/ Samidha 8

• Crisis in europe• Surplus

production of butter and milk powder

• Successful implementation of Operation Flood

• State Milk Co-operatives emerged in the country

• India required Rs. 650 crores to implement Operation Flood

• Receive donated commodities

• Raise funds to implement Operation Flood

• Build market for quality milk products

RustomjeeBusiness School

I Too Had a Dream- Dr. Verghese Kurien

Mahindra Satyam Ltd.

• Breakdown of Satyam due to the well-known scam– Fall in the share prices – Stakeholders lost faith– Goodwill affected

• Mahindra came out as a Savior– Rise in the share prices– Brand building- Mahindra settled $ 125 millions to U.S. Shareholders– Mahindra entered I.T. Sector

• Satyam became “Mahindra Satyam Ltd”

Debolina/ Samidha 9

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eRs. 40

Growth rate 5.8%

RustomjeeBusiness School

I Too Had a Dream- Dr. Verghese Kurien

Import Substitution

• Bombay Milk Scheme Imported Cow milk powder from New-Zealand– Converted into liquid milk– Met country’s demand

• Adequate Supply of Buffalo Liquid Milk in the Country– In 1953, Visited New-Zealand to study about New-Zealand Dairy– Challenge to convert buffalo milk into milk powder

• Research & Development– Manufactured equipments to convert buffalo milk into milk powder– Supplied milk powder throughout the country

• Stoppage on Imports– Reduction in Foreign Cash Outflow– Saved import tax and other duties

Debolina/ Samidha 10

RustomjeeBusiness School

I Too Had a Dream- Dr. Verghese Kurien

Rubber for Tyres

• Indian Tyre manufacturers reduced importing natural rubber from Malaysia, Thailand

• Surplus available in Domestic Markets

• Reasonable prices

• Same quality

• Saving of Forex

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RustomjeeBusiness School

I Too Had a Dream- Dr. Verghese Kurien

Petrol- Inelastic Demand

• Deregulation of Petrol

• Scarcity of petrol

• Huge Demand

• Leads to Hike in the Prices

• Increasing Inflation Rate

• 80% of petrol is imported

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38%

RustomjeeBusiness School

I Too Had a Dream- Dr. Verghese Kurien

ATM (Any Time Milk)

• Vending Machines installed– Bulk milk distribution– Boon to modern day nuclear families– Dispense milk sachets of various sizes– Operated by coins or tokens

Debolina/ Samidha 13

RustomjeeBusiness School

I Too Had a Dream- Dr. Verghese Kurien

Reliance Communications

• Laid 60,000 km long Pan-India Fibre optic cable

• Subscriber base of 71 million

• One of the leading mobile service brands in India

• Operates in more than 20,000 towns and 4,50,000 villages in India

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RustomjeeBusiness School

I Too Had a Dream- Dr. Verghese Kurien

Fall-out of PDS

• Inferior food grains in the ration shops

• Replace good supplies received from the F.C.I (Food Corporation of India) with inferior stock

• Bogus cards

• Malpractice

• Nutritious food inaccessible and unaffordable to many poor

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