subtle but strong communication
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Subtle but Strong communication
By Akhil Sule
500 million users
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Founded in 2004 by Mark Zuckerberg
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Was limited to colleges which made it private, united and exclusive
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More than a billion monthly active users
Opened to everyone in 2006
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Lets you create your own personal profile
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Has integrated with almost all the mobile applications and the websites which are most used.
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Understands user’s behavior and interests and displays information accordingly
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Number of People using facebook mobile application is increasing at high rate
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Has come up with its own marketplace
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Critical medium for
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Companies and celebrities create facebook pages to connect with people
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They also use it for promotions, feedback and product launches
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Banner ads are great methods of interactive marketing
Major source of income for facebook
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Adidas has different ads for different regions.
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Surpassed google as top web site in 2010
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Important part of everyone’s everyday life
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Weak click through rate
Slow growth rate of advertising
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Weak protection of users’ information and identity thefts
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Summary• Facebook is the largest social networking platform as of now• It lets you create your own profile and put your information out and
lets you share with particular people• A great platform for personal marketing as people use it almost
everyday• Companies use it very well to launch and promote their products as
well as take the customer need and feedback• Facebook still has to deal with its privacy issues and click rate on
advertising plummeting
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Disclaimer• Created by Akhil Sule, BITS Pilani, Goa during a marketing internship
under prof. Sameer Mathur, IIM Lucknow