subscriber experience intelligence and virtualization of policy control
TRANSCRIPT
Subscriber Experience Intelligence and Virtualization
of Policy Control
Cam CullenVP of Global Marketing
Explosive Growth in Subscriber Endpoints
7 BILLIONINTERNETCONNECTEDDEVICES IN 2015
TRADITIONALENDPOINTS
WEARABLETECHNOLOGY
MOBILEPAYMENTSYSTEMS
INTERNETOF THINGS
(M2M)
Massive Content Consumption
1.6GIGABYTES OF
DATA TRANSFERRED EVERY MINUTE
23,000Hours/Min.
B
20MViews/Min.
47,000App Downloads/Min.
61,141Hours of Music/Min.
1,300New Users/Min.
Applications Increasingly Encrypted
1/2Of Procera’s
2500 signatures are for encrypted
traffic
Almost
Business Model Transformation
35%Of operators plan to deploy NFV in 2015 (IHS, June
2015)
Operator’s Challenge SUBSCRIBERS ARE CONSUMING MORE
BANDWIDTH
THEY EXPECT TO PAY LESS FOR THE
SAME SERVICECONSUMPTION
REVENUE
DATA Enables Everything…
REAL-TIME
(SMALL DATA)
NON REAL-TIME
(BIG DATA)
DATA
Big Data Opportunities for Operators
Source: European Communications
Existing Big Data Sources
ControlPlane
DataPlane
Hosted Content
PartnerContent
InternetContent
InternetRouter
Access Aggregation
GGSN/PGWAP/WLC
CMTS
Cellular
Wi-Fi
AAA/Auth Server PCRF/Policy Controller NMS & Events Interface Online & Office Charging Reporting Call Center
Fixed
Network & Subscriber Experience Intelligence
Experience Intelligence
ControlPlane
DataPlane
ProvisioningRADIUS/DIAMTER
Gx
SMS SNMP
Gy/Gz/CDR Analytics
Hosted Content
PartnerContent
InternetContent
InternetRouter
Access Aggregation
GGSN/PGWAP/WLCCMTS
Cellular
Wi-Fi
Usage Management Policy Management Tiered Services Policy ManagementBilling Trends/Marketing Customer Service
AAA/Auth Server PCRF/Policy Controller NMS & Events Interface Online & Office Charging Reporting Call Center
Device Location Traffic Content
Subscriber Topology Score Route
Fixed
Real-Time Historical
Traditional EPCThe Hub for Mobile Policy Control
InternetEPC EnvironmentRAN Environment
S-GW P-GW
DPI
CTLBGP Border
RoutereNodeB
EPC TransformationPhase I – Border SQA Node
InternetEPC EnvironmentRAN Environment
S-GW P-GW
CTL
SGi Interface: Service Quality Assurance Node
• East-West Intelligence sharing with P-GW• Policy-based traffic management • Threat Protection (DoS, malware, etc.)• P-GW DPI Offload (Traffic Tagging, etc.)
• Deployed as Hardware or Software• Investment Protection for legacy Hardware
Deployment
BGP BorderRouter
eNodeB
EPC TransformationPhase II – Border to Tower Intelligence
InternetEPC EnvironmentRAN Environment
S-GW P-GW
CTL
S1-U Interface: Handset Intelligence System
• Mobile traffic visibility (including handset-handset, M2M)
• Enables application/subscriber aware QCI without handset dependencies
• Deployed as Software (VM Image or VNF)• Distributed deployment to scale with EPC growth• This intelligence would not be feasible without
software deployment model
BGP BorderRouter
eNodeB
EPC TransformationPhase III – R/T Device Intelligence
InternetEPC EnvironmentRAN Environment
S-GW P-GW
CTL
OTA Deployment: Subscriber Quality Metrics
• Real-time location information• Signal Quality Metrics
• OTA Deployment model• Deploy to specific subscriber groups based on
policy
BGP BorderRouter
eNodeB
Procera SEA FrameworkMulti-Phase Strategy for Optimizing Subscriber Experience
Phase IEPC Core Optimization
P-GW
• Enhanced Visibility• Active Traffic Management• P-GW DPI Offload• Integrated PCEF• Leverages Existing Hardware
S-GW
Phase IIMobile Traffic Awareness
• Extended mobile traffic visibility (including H-H and M2M)
• Subscriber aware QCI
Phase IIIRAN Awareness
• Real-time Location Awareness
• Real-time Subscriber QoE• Radio Signal Strength• Foreign Radio Tower
Detection
End-to-endSubscriberAwareness
InvestmentProtection for Existing
Customers
CentralizedMobile Policy
Control
AutomatedGeneration of Analytics Data
Use Case ExamplesSubscriber Analytics
InternetEPC EnvironmentRAN Environment
S-GW P-GW
CTLBGP Border
RoutereNodeB
Real-Time Contextual Subscriber Analytics for Targeted Offerings
Use Case Examples
• Device roams out of coverage
• Device captures time/location of coverage loss
• When device re-connects:• Time, Location, Signal Strength, and “Network Roamed to” info sent to EPC
• Policy Triggers:• Automated rebates• Special Offers
“Out of coverage” Detection
EPCWith end-to-end
Subscriber Awareness
Distributed Multi-domain Policy Management and Charging Control
