Why Subscriber

Experience

is the Key To Growth

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CEO and Founder

Ryan Cahill

Agenda

1. What Has Changed

2. The Subscriber

Journey

3. How Do I Make the

Shift

4. Action Plan

5. Q & A#subscribed15

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“I’ll do my own form, thank you”

“71% of B2B Buyers prefer to

conduct research and

purchase on their own”- Accenture

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“ 95% of buyers chose a solution that provided them

with ample content to navigate through each stage

of the buying process”- DemandGen Report

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“1,000,000 B2B Salespeople

will be replaced by

eCommerce by 2020"

“90% Of Customers Say Buying

Decisions Are Influenced By

Online Reviews”- Dimensional Research

“86% of buyers will pay more

for a better customer

experience”- Harris Interactive

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Sales

Marketing Customer

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The Subscriber Experience Journey

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The Key Stages of the Subscriber Journey

Research

RelationshipDecision

Subscribe Loyalty

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Step 1: Research

I have a Pain or

Identified Need

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Write the Answersto your Buyers

Questions

Content

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What are YouSolving & Why

Positioning

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What Do You Doand

How Does it Help

Features

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How it goes wrong…

Thanks for Downloading our

Whitepaper…

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So What Is It You Actually Do?

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Step 2: Decision

Evaluate options and

compare solutions

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Help the BuyerSee the How the Solution Works

Application

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How it goes wrong…

Step 3:

finalize agreement, onboard/implementClose the Dealand Make a

Smooth Transition

Step 3: Subscrib

e

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MakePricingClear

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MakeOnboarding

Fast &Frictionless

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How it goes wrong…

Step 4:Relationship

Get to Know Your Subscribers and Delight

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How to do this well

Leverage the Data Use Behavior Triggers Nurture & Inspire

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Arm with Email Content

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ReactiveNon-Responsive

Combative

Customer Service

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Step 5: Loyalty

maintain subscribers, expand relationship,

and create raving fans

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Who Does this Well?

?

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Who’s moving in the right direction

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Huge Opportunity

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Grow the Relationship Adapt to ChangeReward & Appreciate

How Do You Do this for YOUR Company?

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You Must Operate as ONE TEAM Creating an Unforgettable Experience

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You Must Support the BUYERS Process

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You Must Interact with Subscriber as Individuals

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It’s Critical to Know Subscriber “State”

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This is Only Possible With One System of Truth

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Action Steps

1. Review Your Buyer

Journey

2. Invest in the

Relationship

3. Operate as ONE Team#subscribed15

Questions?…

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