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    MC KINSEY 7S

    Model in

    By: Subhayan BasuBy: Subhayan Basu

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    By: Subhayan BasuBy: Subhayan Basu

    Organisation Structure ofHow 7 S strategy can beproperly

    Agenda.

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    HALDIA PERTOCHEMICALS

    Haldia Petrochemicals Ltd (HPL) is acompetitive modern naphtha basedPetrochemical Complex located 125 kmsfrom Kolkata, at Haldia, West Bengal, India.

    HPL is the second largest petrochemicalindustry in India with a total capacityequivalent to 5, 20,000 TPA of ethylene.Process technologies for variousmanufacturing plants have been selectedfrom internationally renowned vendors withan aim to produce world class products withexcellent safety and environmentconsiderations. Notable process technology

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    MC KINSEY 7-S MODEL

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    McKinsey 7-S Model

    Strategy

    Structure

    Systems

    Style

    Staff

    Skills

    Superordinate goals

    The hard elements are factual andeasy to identify. They can befound in strategy statements,corporate plans, organization

    The Hard Ss

    The soft elements are difficultto describe since they arecontinuously developing andchanging. They are highly

    determined by the people at

    The Soft Ss

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    PROCUREMENTRabin Mukhopadhyay

    MARKETING &SALES Head - Ujjal

    De

    MDSwapan Kr Bhowmik

    MANUFACTURINGHead- Ashoke kr Ghosh

    FINANCEHead- J.Chatterjee

    ManagerMarketing Finance

    ManagerTaxation

    ManagerPayroll& Fund

    GM- FINANCE

    DGM- FINANCE

    Chief Manager-FINANCE

    ManagerTreasury

    ManagerCorporateAccounts

    Manager Plant Finance &

    Accounts

    OFFICER- Taxation

    PURCHASE STORES LOGISTICS

    PROJECTSHead - Gaur Hari Guchhait

    The hierarchy that has been shown for the finance department is same for all the other SBUs.

    Organizational Structure of

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    Organizational Structure In

    Organization Chart1. formal reporting relationships - High

    2. levels in hierarchy - High

    3. spans of control - High4. Departmentalization- High

    Systems tofacilitate: Coordination

    Communication

    Functional Structure - functionalstructure with

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    Systems

    Formal and informal procedures thatsupport the strategy and structure(Systems are more powerful than they are

    Communications practice andsystemManagement reporting systemApproval processPlanning/budgeting systemRewards system includinga raisal

    Various Elements inSystems

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    Structure

    For proper utilization of theStructure the following steps can be

    Tasks define jobs

    Jobs define skills required Skills (and other considerations) define

    staff

    Over time skills change as staff gainsknowledge and experience, and astechnology and corporate infrastructuremature

    Collection of jobs basis for structure

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    Skills

    Distinctive competencies what thecompany does best, ways ofdeveloping or shifting competencies

    In case of HPL while Job Design it isto be considered whether theexisting employees have the

    necessary skills and knowledge tofulfill proposed / expanded jobrequirements?

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    Human Resource Development at HPL has been anintegral part of the Company since its inception. Ithas had a significant strategic role in theCompany's growth process and continues to do so.

    It is a function that has contributed to the bottomline of the Company and has built the HPL family.HPL today boasts of a strong online competencyprofiling system for its employees.

    It is to be kept in mind that the people of HPL areways of shaping their basic management values

    Proper HR management processes should be usedto develop new managers who can lead theorganisation.

    Importance should be given to the ways ofintroducin new em lo ees and mana in careers

    Staff

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    Style / Culture

    The culture of the organization, consisting of Organizational culture: the dominant values, beliefsand norms which develop over time and becomerelatively enduring features of organization life

    Management style:The precise way in which thecontrol system influences the behavior depends on the

    style of functioning of the manager (i.e where theyspend their time and attention, what they allow, whatthe reward, etc)

    HPL basically follows an External Control System wheredecision making authority rests with the top management Centralized in practical operations

    2. Respect for Individual3. Customer Satisfaction4. Dedication to Excellence

    Regarding organisation culture , HPLfollows 3 following rulesthose are reflected from their Vision statement.

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    Culture at HPL

    HPL may consider the following points for furtherbetterment of their organisation culture

    Customer Delight: A commitment to surpassing thecustomer expectations. (and not only fulfilling)

    Leadership by Example: A commitment to set standardsin the business and transactions and be an exemplar for theindustry and their own teams.

    Integrity and Transparency: A commitment to beethical, sincere and open in their dealings.

    Fairness: A commitment to be objective and transaction-oriented, thereby earning trust and respect.

    Pursuit of Excellence: A commitment to striverelentlessly, to constantly improve themselves, their teams,their services and products so as to become the best.

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    Source:- From Gray & Larson Project Management: The Managerial Process

    How a compan can consciousl creat

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    Culture in practice

    Conflict management

    HPL is a public sector unit as a result bureaucracyand power distance and conflict is prevalent there. Wecan observe the following types of conflict there in HPL

    Relationship or interpersonal conflict

    Task / process conflict

    Functional vs. dysfunctional conflict

    Factors: goal incompatibility, limited resources,differences

    Power the capacity to influence behavior Positional power: rewards/consequences, control

    of resources, information and decision control

    Personal power: expert, referent (based on

    identification and admiration

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    Planning & + Settingthe

    budgetingdirection

    Organizing & + Aligning

    peoplestaffing

    Controlling & +

    Solution:- there should be a

    Management is about coping with

    complexity Leadership is about coping with

    Management +

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    Implementation of McKinsey-

    Effective organizations achieve aharmony between these sevenelements; if one element changes, thenthis will affect all the others

    The 7-S Model can be a valuable tool toinitiate change processes in HPL and togive them direction; i.e. determinecurrent state and ideal state of each

    element, and develop action plans toclose the gaps

    In change processes, many

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    Strategy Maximising

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    The Basic Issue

    9 of 10Companies Failto ExecuteStrategy

    Only 5% of thework force

    understands thestrategy

    60% of

    organization dontlink budgets to

    strategy

    85% of executive

    teams spend lessthan one hour permonth discussion

    strategy

    Only 25% ofmanagers haveincentives linked to

    strategy

    One Cant Manage Strategy With a System Designed for Tactics

    Source: CFO Magazine

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    Objective for HPL

    Motivate all managers andemployees to successfully implementthe business units strategy

    Companies who incorporate theirstrategy and measurement systembetter able to execute their strategy

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    Why is it Important for HPL?

    The model describes thorganisations vision of the future tothe entire organization. It also

    creates shared understanding. Its a complete model that enables

    employees to see their contributionsto success.

    This model focuses change efforts. Ifthe right objectives and measuresare identified, successful

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    Mission What we do

    Vision What we aspire tobe

    Strategies How HPL

    accomplish their goals

    To be The Strategy FocusedTo be The Strategy FocusedOrganizationOrganization

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    Outcomes and PerformanceOutcomes and PerformanceDriversDrivers

    Performance Drivers are the leadindicators.

    They reflect strategy. The 7S model should have (or consider) a

    mix of outcome measures andperformance drivers.

    The mix should be customized to theparticular business units strategy.

    The Model must retain a strong emphasison outcomes, especially financial ones. Change in an organization should not be

    an end in itself but a driver to reach

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    While strategy implementation thefollowing two this are to be kept in mind

    Balance between Measures of current performance

    Long-range competitive abilities

    Four aspects of firm performance Financial

    Internal business

    Customer

    Innovation and learning

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    Financial Perspective for

    How do we look to stockholders?

    Does the company exhibit the ability tosurvive, succeed, and prosper?

    May include traditional externalmeasures Net income

    Cash flow

    Market share

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    Internal Business

    At what must HPL excel currently?

    Manufacturing/service excellence

    New product/service introduction

    Quality

    Cycle time

    Backlogs

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    Customer Perspective

    How do our customers (and otherexternal stakeholders) see us? (w.r.t.

    the following parameters) New products

    Responsiveness

    Quality

    Service

    Reputation

    Here HPL has to consider the following

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    Innovation and Learning

    Can HPL continue to improve andcreate value?

    Technological leadershipTime to market

    Employee training and satisfaction

    Research and development measures Investments in new technologies

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    Perspectives are

    Emphasizes the synergies,relationships existing within thecompany and with its externalconstituencies Innovation pleases customers which are

    necessary for good financial results

    Good financial results make financingimprovements possible

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    Overall Concepts

    Not a quick process

    Implementation requiresThought

    Analysis Data-gathering

    Time

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    Implementation Steps

    Initiative must start at the top (giventhat HPL is a PSU.)

    Only senior management has grasp of

    overall strategy Authority to make strategic decisions

    Doomed without commitment from thetop Likely to be ignored if senior management

    does not actively promote the process andresulting scorecard

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    Implementation Steps

    Requires teamwork, collaboration

    Different perspectives, expertiserequired

    No single person has complete view of theorganization

    Greater participation produces greaterbuy-in

    Employees feel a sense of ownership

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    Implementation Steps

    Interview senior managers

    Input on strategic objectives

    Input on critical success factors

    Input on possible measures

    Conduct individual and groupinterviews

    Work toward consensus

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    Implementation Steps

    Expand consensus

    Larger group refines tentative scorecard

    Finishing touches

    Consensus on vision, objectives,measures, targets, implementationprogram, etc.

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    Implementation Steps

    Selection of metrics

    Must relate to strategic goals

    Both leading and lagging

    May not be exact

    May come from external sources

    Not too many, not too few

    Focus on critical measures, not interestingones

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    Implementation Steps

    Roll-out Link to data bases and information system

    Modify information system as necessary tocollect and report scorecard measures

    Communicate to employees What is being measured

    Why it is being measured

    Their roles

    Develop scorecards for lower levels

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    Implementation Steps

    Periodic reviews Has strategy changed?

    Are the objectives valid?

    Are the activities valid? Are the measures valid?

    The scorecard evolves with theorganization

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    THE LAST SENTENCE

    The best 7S Model will tell thestory of the strategy so well thatthe strategy can be inferred bythe collection of objectives andmeasures and the linkagesamong them.

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    Over To YouOver To You

    THANK YOUTHANK YOU