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TRANSCRIPT
Purpose of the Webinar
Grow our relationship with you! (we <3 you)
Tell you tips to get the most out of StyleSeat
Preview upcoming features
Get your feedback and answer questions
StyleSeat’s Goal: Empower You
Make everyday easier
Improve your relationships
Help you grow your business
Give you most features for free
How we Empower YouWeb site + Online Booking
Manage your day-to-day
Everything in your phone
Build your online word of mouth (Facebook, Twitter, etc)
Bring you clients
Founders
Melody McCloskey | CEOStarted the Digital Distribution department at
Current TV, ran video analytics
Dan Levine | CTOVP of Product Development at EMI Music Director of Engineering at Current TV
Milestones
Launched end of May 2011
Over 20,000 salons, spas and professionals
Lots of new features
Mobile applications for Apple and Android Devices
Partnerships with some of the largest companies in the industry (we’ll announce them soon!)
Press• StyleSeat is an OpenTable for Hair Salons and Spas
By TechCrunch, Startup Battlefield Presenter
• Cover of The 20 Hot Silicon Valley Startups You Need to Watch by Silicon Alley Insider (republished on several other sites)
• StyleSeat is Yet More Proof There’s A Market for the ‘OpenTable for X’ TechCrunch
• StyleSeat: A Social Network for the Beauty and Wellness Industries, 7x7 blog
• “Take a Seat”, Salon Today Magazine July/August 2011 issue
• Finding a Hairstylist Just Got Easier, bellasugar
• StyleSeat: Book Hair Appointments on the Go, Birchbox blog
• Interview with StyleSeat: The OpenTable for stylists, salons and spas, The Next Web
• Discover the power of a salon software program and the simplicity of a social networking site in one easy to use location, The Hair Stylist blog
• “What’s the fuss about StyleSeat?”, Examiner.com, August, 2011
• “Booking Buddy”, SHAPE Magazine October 2011 Issue
• “What’s the secret to better brainstorming?”, Entrepreneur Magazine October 2011 Issue
• “Trim Down Your Spa and Salon Search”, Cosmopolitan Magazine, November 2011
Top 5 StyleSeat Tips1) Get your profile looking FANTASTIC
-Lots of high quality photos
-Fierce profile photo
-Great description of you and your experience
-Easy-to-read services list
-As StyleSeat grows, we’ll get more traffic from potential clients, so get your profiles awesome now to get the most out of it!
Top 5 StyleSeat Tips2) Import Your Clients and/or Schedule
-We can import your client info from any system
-We can import your schedule from:-Schedulicity-Appointments Plus-Goolge-Yahoo!
Top 5 StyleSeat Tips3) Get your clients to click the Facebook Like button
-Tell them in the chair!
-Email them (export their emails from StyleSeat and paste them into your email program)
-Post a message on Facebook, your blog or Twitter with a link to your StyleSeat profile
Top 5 StyleSeat Tips4) Create a deal and share it on Facebook
-Your deal can be free and/or something simple
-Make your deal timely (holiday-related, seasonal, etc)
-It’s another reason to reach out to your clients
-Clients love a reason to book with you or promote you
Top 5 StyleSeat Tips5) Get clients to recommend you
-When a client writes you a recommendation, they can share it on Facebook to all of their friends (free marketing!)
-The more recommendations you have, the more potential clients will want to book with you
-You can share recommendations on Facebook as many times as you like (more free marketing!)
Top 5 StyleSeat TipsBONUS: Use StyleSeat to manage your appointments!
-StyleSeat sends automatic confirmations, reminders and thank you’s to all of your clients
-StyleSeat also sends them a follow-up that asks them to write you a recommendation
-You can manage your schedule and client info from your phone. You can also give access to a receptionist if you have one.
-It’s FREE!
Upcoming FeaturesAndroid Mobile App
Email Marketing Tools-email different types of
clients (ex. Clients who haven’t been back in 2 months
Q and AErica Gibson: I’d like for everyone at my salon to use StyleSeat, how can we do that?
Kurtis Childress: Is there an app for Blackberry users?
Miss Kimmora: Can I set up and run my account with only my phone if I don’t have a computer?
We Love Feedback!Live chat on the StyleSeat site!
Twitter: @StyleSeat
Facebook: www.facebook.com/styleseat
Blog: http://blog.styleseat.com
DailyHair Photo Blog: http://dailyhair.styleseat.com