style guide - pilbara regional · pdf filestyle guide. 2 pilbara regional council visitor...

An initiative of the Pilbara Regional Council, and funded by the Shire of Ashburton, Shire of East Pilbara, City of Karratha and Town of Port Hedland

Prepared by key2creative. Cover art derived from ‘Untitled’ by Wendy Warrie.

Pilbara Regional Council

Visitor Information Signage Strategy

Style Guide

2


Visitor Information Signage StrategyDesign elements – fonts

Rest Stop Visitor Information Boards:

Design elements – Fonts

For continuity throughout all PRC ‘Welcome’ design style Rest Stop signage, it is important to maintain a consistency with design, including use of fonts, colours, graphic elements, maps, icons and logos.

The following fonts are used:

PIE CONTEST BTN ROUND

This font is part of the main graphic style for the Welcome Rest Stop branding, and is used for the main ‘Welcome’ message in the top banner.

TREND SANS ONE

This font is used for all main headings for each of the key points of information. This heading style requires the font to appear in all capitals.

AVENIR

This font is used as the main font for all remaining sign content, including text for the body copy, sub-headings, captions, and maps.

Avenir has a variety of weights, from light to black.

PIE CONTEST BTN ROUND

Welcome

ABCDabcdefghijklmnopqrstuvwxyz

TREND SANS ONE

Visitor Information

abcdefghijklmnopqrstuvwxyz

AVENIR

NATURAL ATTRACTIONS







3


Visitor Information Signage StrategyDesign elements – symbols


Design elements – Symbols

The following symbols are used as markers for visitors to easily identify.

Information ‘i’ – Universally identified as a source of visitor information.

Free Wi-fi – A free internet service provided to visitors.

Warlu Way – A tourism trail that winds it’s way through the Pilbara.

POINTS OF INTEREST

Highlights some of the main tourist attractions in the area by classifying them under three main types:

Natural attractions – Scenic locations of natural beauty and places for the visitor to explore. Includes national parks, gorges, waterfalls, lookouts, walk trails, beaches, swimming holes, caves, and more.

Arts / Culture / Heritage – Highlights points of artistic, cultural or historical significance. Includes local art and artists, heritage trails, historical buildings or settlements, museums, and local indigenous art and culture.

Industrial – Attractions of a more industry-related nature. Includes mine, port, rail and LNG operations. Tours may be available at some sites.

Information Free Wi-fi Warlu Way

Natural attractions Arts / Culture / Heritage Industrial

4


Visitor Information Signage StrategyDesign elements – artwork


Design elements – ARtwork

Welcome Rest Stops are scattered across the Pilbara. The new rest stops have been designed from the red earth up to be a unique statement of the Pilbara.

Echoing the round waterholes where the Pilbara’s people have come to shelter for thousands of years, these structures were inspired by the landscape itself.

They also celebrate the rich Indigenous cultures of their location, through original artworks by Pilbara artists, immortalised in the steel canopies.

The designs were developed in creative workshops with local Indigenous artists, each interpreting the concepts of ‘shelter’ and ‘meeting place’. Each distinctive artwork is laser-cut into a steel canopy.

The artists, their designs, and the locations featuring their work are shown here.

To establish as continuity with the Welcome Rest Stop style, these designs are also utilised as graphic elements in the Visitor Information boards.

Elements of these artworks will either be designs laser-cut into steel panels, or as striking graphic elements that form part of the top banner of the sign.

Partial examples of some of the artworks are as shown to the right.

*Information and artwork from ‘Pilbara’s new tourist spots’ brochure

Gail Cox The Rainbow Serpent

Irene Coffin Untitled

Wendy Warrie Untitled

Jill Churnside Untitled


Maggie Green Untitled

Ann Sibisado Cockle Shells

Irene Coffin Untitled

Sonya Edney Turtles Nesting

Selena Brown Untitled

Juanita Lyndon Untitled

5


Design elements – Colours

The following colours are used as the main colour palette:

Sand beige – the background colour to the main information zone. Also used in the maps.

Stone grey – a compliment to the sand beige ie. used as a subtle watermark for the artwork graphic in the lower right corner.

Rust orange – contrasting highlight colour ie. used in the intro area.

Royal blue – colour for the Information ‘i’.

Dark aubergine – contrasting highlight colour ie. used in top banner and all main headings to key info points.

Charcoal grey – main content colour ie. used for all body copy and the sponsor logos.


Visitor Information Signage StrategyDesign elements – colours

STONE GREY

Pantone 7528C8/M12/Y20/K18

SAND BEIGE


ROYAL BLUE

RUST ORANGE



DARK AUBERGINE

CHARCOAL GREY



MAIN COLOUR PALETTE

6


Visitor Information Signage StrategySign classification


sign CLASSIFICATION

Rest Stop Visitor Information Boards are designed to fit under two main classification types – Type A and Type B. The general layout of both types of sign are basically the same, with the main points of difference between the two being production and construction techniques and materials used.

TYPE A

Type A signs are generally a less expensive option, with the sign’s steel backing plate covered with a skin containing the printed graphics. These graphics may appear on either one or both sides of the sign.

These signs have a single curve cut out of the left side of the top banner.

The description of a ‘2x1’ or ‘1x1’ sign refers to the ratio of width by height.

TYPE B

Type B signs have a slightly different design, with the addition of a combined curved side panel and top banner panel in laser-cut steel. These steel panels contain the laser-etched designs (see page 4), and is produced to have a rusted appearance. The curve on the side panel compliments the curve to the top banner, appearing as a seemless visual arc from top to side.

The remainder of the main body of the sign (known as the information zone)is of similar construction to the Type A sign, with the sign’s steel backing plate covered with a skin containing the printed graphics. These graphics may appear on either one or both sides of the sign.

The description of a ‘2x1’ or ‘1x1’ sign refers to the ratio of width by height.

TYPE A SIGNS

Example shown:

TYPE A Visitor Info Board – 2x1 Single sided

(Skinned steel sign with curved top banner)

TYPE B SIGNS

Example shown:

TYPE B Visitor Info Board – 2x1Laser CutSingle sided

(Skinned steel sign with additional curved laser-cut steel side panel adopted in conjuction with a curved laser-cut steel top banner.

7


Visitor Information Signage StrategyGeneral sign layout


General sign layout

Rest Stop Visitor Information Boards are designed to be of significant size and therefore attract attention from onlookers and passers-by.

The following examples are to be used as a general guide for direction on the layout of these large signage panels.

Size, scale, legibility and visibility are all important factors that need to be considered when designing each sign.

WORKING TO A GRID

As a general rule, consider the ratio between the width and height of the sign to be constructed. For example, If the ratio is close to 2:1 (as shown with rectangular sign to left), a 6-column grid is suitable to work with.

If the size ratio of the sign is closer to 1:1, then a 3-column grid (as shown below) is more appropriate.

6-column grid layout for large format signs of size ratio approx 2:1

SIGN CLASSIFICATION: TYPE B Visitor Info Board – 2x1

heig

ht =

x

width = approx 2x

3-column grid layout for large format signs of size ratio approx 1:1

SIGN CLASSIFICATION: TYPE A Visitor Info Board – 1x1

8


General sign layout

Rest Stop Visitor Information Boards are designed as a source of vital information for travellers to a specific area. The aim is to be as clear and succinct as possible, while being easy to follow and visually appealing.

PLANNING THE LAYOUT

It is important that particular points of key information are included on the information boards. On smaller boards, where space is an issue, a summarized version of these key points is advised (rather than reducing the size of the text and therefore reducing legibility).

There are three main zones to each sign.

1. The Introduction Zone

This is the top banner area of the sign. This area includes graphic elements from the branding style, as well as a message which welcoming the visitor to the area they are in. The ‘i’ also features in this zone as a universally identifying symbol for information.

Heading font: Pie Contest BTN Round, Size: approx 340-380pt

2. The Information Zone

This forms the main body of the sign. It includes all key information, including an introductory message, maps, distances to nearby locations, things to see and do in the area, travel advisories and other relevant visitor information. This area also includes in the prominent upper right corner (under the information ‘i’) an identifying symbol and note to visitors regarding the free wi-fi available at this rest stop.

Introduction area: Heading font: Trend Sans One, Size: 200pt Text font: Avenir Medium, Size: 90pt (approx word count: 50)

Main information area: Heading font: Trend Sans One, Size: 90pt Sub-heading font: Avenir Black, Size: 55pt Text font: Avenir Light, Size: 50pt (approx word count: 200-280 words per column of text)

3. The Logo Zone

This area is allocated specifically for sponsor logos, with the Local Government Council (LGC) logo in the lower right, and the sponsor logos in a strip along the base of the sign.

On the following pages are example layout solutions for signs of varying size and shape.

Allocated area for sponsor logos

Introduction to area

Curved top banner area with branding style / graphics and ‘Welcome’ message

Pilbara Regional map

Visitor informationThings to see & do Local Indigenous heritage

Travel advisory

Distances table

What is the Warlu Way?

Images area Free Wi-fi message

LGC LOGO AREA

Large local area/region map or town map


Visitor Information Signage StrategyGeneral sign layout

Basic grid and layout plan noting key information points

Introduction zone

Information zone

Logo zoneAdditional curved side panel (only used on signs that adopt the laser-cut steel graphic option in the top banner).

1

2

3

SIGN CLASSIFICATION: TYPE B Visitor Info Board – 2x1, single sided, laser cut

9


Visitor Information Signage StrategySAMPLE LAYOUT ONLY

Type A Visitor Info Board – 2x1, single sided, skinned

1800

mm

tal

l4000mm wide

An initiative of the Pilbara Regional Council, and funded by Royalties for Regions, a Western Australian Government Program.

Introduction to areaBrief intro para detailing the area’s highlights

Information ‘i’Curved top banner area with branding style / graphics and ‘Welcome’ message

Pilbara Regional mapIncluding ‘you are here’ locator icon, map legend and track highlighted for Warlu Way.

Visitor information– Visitor Information Centre contact info– Emergency contact numbers– Other relevant tourist information eg. park fees, camping, travel notes, conservation message

Things to see & do– Natural attractions – Arts / culture / heritage– Industrial

Local Indigenous heritage

Travel advisory– Road weather alerts– Leave no trace

Distances tableApproximate driving distances from current location (km)


This information bay is a wi-fi hotspot. Log in with the password ‘Welcome’ for 30 minutes of FREE internet service.

Images areaIncluding picture captions & image credits if required

LGC LOGO AREA

Large local area/region map or town map(including an inset map if appropriate)Also includes ‘you are here’ locator icon, map legends and track highlighted for Warlu Way.

For further information on how the above example relates to sign specifications, see pages 6, 7 & 8.

10

Laser-cut information ‘i’



Curved top and side panels with branding style / graphics. Top banner includes ‘Welcome’ message.

Pilbara Regional MapIncluding ‘you are here’ locator icon, map legend and track highlighted for Warlu Way.









LGA LOGO AREA




Type B Visitor Info Board – 2x1, single sided, laser cut

1800mm

tall

4000mm wide

For further information on how the above example relates to sign specifications, see pages 6, 7 & 8.

11

Double-sided sign – (2000mm wide)FRONT

Double-sided sign – (2000mm wide)BACK



Type A Visitor Info Board – 1x1, double sided, skinnedFor further information on how the above example relates to sign specifications, see pages 6, 7 & 8.







Curved top panel with brand-style graphics


‘Welcome’ message






LGA LOGO AREA

Top banner – ‘About the area’

12

Single-sided sign – (2000mm wide)



Type A Visitor Info Board – 1x1, single sided, skinnedFor further information on how the above example relates to sign specifications, see pages 6, 7 & 8.


Curved top panel with brand-style graphics



Log in with the password ‘Welcome’ for 30 minutes of FREE internet service.


Visitor information– Visitor Information Centre contact info– Emergency contacts– Other relevant tourist information eg. park fees, camping, travel notes, conservation message





(LGA LOGO)



13

Single-sided sign – (2000mm wide)



Type B Visitor Info Board – 1x1, single sided, laser cutFor further information on how the above example relates to sign specifications, see pages 6, 7 & 8.





Log in with the password ‘Welcome’ for 30 minutes of FREE internet service.


Visitor information– Visitor Information Centre contact info– Emergency contacts– Other relevant tourist information eg. park fees, camping, travel notes, conservation message





(LGA LOGO)


Curved top and side panels with brand-style graphics in laser-cut steel

Laser-cut information ‘i’

14

*Concept only. All signage content is used for example purposes only. Will be subject to change.


Visitor Information Signage StrategySAMPLE DESIGN APPLICATION

Type A Visitor Info Board – 2x1, single sided, skinnedFor further information on how the above example relates to sign specifications, see pages 6, 7 & 8.

Karratha

Port Hedland

Point Sampson

Pardoo Roadhouse

Fortescue Roadhouse

Onslow

Tom Price

NewmanNanutarra

Roadhouse

Minilya Roadhouse

Exmouth

Coral Bay

Auski Roadhouse

Marble Bar

Pannawonica

Paraburdoo

Nullagine

Dampier

Roebourne

CossackTHE KIMBERLEY

EAST PILBARA

MID-WEST

Visitor InformationVISITOR INFORMATION CENTRESTom Price Visitor Centre 1 Stadium Road (PO Box 291), Tom Price WA 6751 Ph: 9188 5488 E: [email protected] www.tomprice.org.auKarijini Visitor CentreBanyjima Drive, Karijini National Park Ph: 08 9189 8121

EMERGENCY CONTACT NUMBERSFire/Police/Ambulance: 000Fire/Police/Ambulance from GSM mobile phone: 112Royal Flying Doctors Service (State-wide): 1800 625 800Automobile Association of Australia: 13 11 11

PARK FEESDay entry passes are available at park entry points. Holiday passes (4 week pass), annual tourist passes and annual local passes are available via Karijini National Park.

CAMPING IN KARIJINICamping is available in Dales Campground, which is accessible via a sealed road. All sites in Karijini are suitable for caravan, tent, bus and camper trailers, and are unpowered however there are generator sites. Un-powered sites are also available at the Savannah campground, which is part of Karijini Eco Retreat.

TRAVEL NOTEBYO WATER and NO OPEN WOOD FIRES are permitted in the National Park and are not recommended elsewhere in the Pilbara.

OTHER IMPORTANT INFORMATIONLorem ipsum borrovitiur, quae nulla veliquos am qui que volendae. Itatum fugitat ecepuda sam eumquiam venti volorpos earum cuptium quisque voluptias eum et quibus, omnimo cuscia pro voluptu ribusan dissitaspic te pa dolupictem. Alique nobis pro ipsunto tatemped molum ut eiunti rchilluptio. Ulpa providi gentores endant faciissinum fuga. Untibus velessuntio voluptatiusa voluptio.

THE WARLU WAY reveals the Dreamtime mysteries of the Warlu, or sea serpent, on a spectacular 2,480 km drive that includes Ningaloo Reef and the Karijini gorges.Discover it, and other tourism trails, at warluway.com

Karijini National Park

Things to See & doOne of Karijini National Park’s big attractions is that its scenery is so accessible: you can literally pull into a car park, walk 50 metres and peer into a 100-metre canyon to see waterfalls and emerald coloured rock pools.The park has a system of excellent walking trails that suit everyone from the beginner to the adventurous. Choose your route and be ready to explore deep into subterranean gorges and through waterfalls where you can swim in the park’s sparkling rock pools. Explore the serpentine tunnels of marbled rock, clamber over boulders and squeeze through narrow tunnels, inch your way along ledges, paddle through hidden waterways and descend deep into chasms which have been eroded into the landscape over two billion years.

NATURAL ATTRACTIONS Enjoy the Karijini’s natural beauty on the many walk trails, scenic lookouts and swimming holes through Hamersley Gorge to the north-west, Weano Gorge, Wittenoom Gorge, Kalamina Gorge, Hancock Gorge and Joffre Falls in the centre, or Dales Gorge to the magnificant Fortescue Falls, Fern Pool and Circular Pool. Visit Oxer Lookout for spectacular views at the junction of four mighty gorges.

ARTS / CULTURE / HERITAGEThe art galleries of Australia’s North West house amazing collections of contemporary and Indigenous art, or take a trip back in time on the heritage trails, historic sites, buildings and museums. Et reribus si ullore prent eostrum consectam quibus pa necatiam hillaborate digniet odipsunt.

INDUSTRIALMine tours – see one of WA’s largest working Iron Ore mines at Rio Tinto’s open cut mine. Ulpa providi gentores endant faciissinum fuga. Untibus velessuntio voluptatiusa voluptio.

Local Indigenous heritageThe traditional owners within this region, the Ngarluma people, extend a welcome in the local language to the visitors of the Pilbara.Archaeological surveys reveal that continuous occupation and ancestry stretches back more than 30,000 years. Important cultural sites, such as the rock art on the Burrup Peninsula near Karratha, show a deep historical and spiritual connection to the land, waterways and sea.

Travel advisoryROAD WEATHER ALERTSSealed roads are easily accessible, except in case of heavy summer rains when they could be closed for hours or even days due to flooding. For up-to-date information on roads contact: Main Roads (24 hours) 138 138.

LEAVE NO TRACELeave No Trace Australia is a national non-profit organisation dedicated to promoting and inspiring responsible outdoor travel and recreation. The following 7 principles are aimed at taking good care of the natural and cultural values of the region in which you’re travelling.

• Plan ahead and prepare• Travel and camp on durable surfaces• Dispose of waste properly• Leave what you find• Minimise campfire impacts• Respect wildlife• Be considerate of your hosts and other visitorsFor details of the principles, get a copy of the Leave No Trace Skills and Ethics booklet (Aust. edition) or visit www.lnt.org.au

Distances

APPROXIMATE DRIVING DISTANCES (KM)

What is the warlu Way?

is Western Australia’s second largest national park and one of the most spectacular sights in the Pilbara. Choose your route and be ready to explore the wonders the park has to offer... deep into the subterranean gorges, through waterfalls where you can swim in the park’s sparkling rock pools.

NAMELESS VALLEY R D

kilometres

5 10 150

HAMERSLEY RD

MUNJINA RD

MUNJINA RD

WITTENOOM RD

MUNJINA RD

KARIJINI DR

KARIJINI DRKARIJINI DR

RA

ILWA

Y RD

21 KM

41 KM

19 KM

10 KM

10 KM

27 KM

21 KM

20 KM

26

KM

28 K

M79 KM

29 KM

21 KM

40 KM

40 KM

30 KM

34

KM

261 KM

162 KM

20 KM

26 KM

30 KM

48 KM

NA

NUTARRA RD

NANUTARRA RD

BING

AR

N R

D

MT BRUCE RD

NANUTARRA R

D

GR

EA

T N

OR

TH

ER

N H

WY

GREAT N

ORTH

ERN

HW

Y

Karijini National Park

Joffre Falls

Fortescue Falls

Fern Pool

Circular Pool

HandrailPool

OxerLookout

Red Gorge

Hancock Gorge

Knox Gorge

EntryStationEntry

Station

Mt BruceAboriginal name: Punurrunha

Height 1235m (4WD only)

Mt MeharryAboriginal name: Wirlbiwirlbi

Highest peak in WAHeight 1249m (4WD only)

Access via permissionPh: 08 9189 8278

MarrandooMine Site

No Public Access

TOMPRICE

WITTENOOM

BANJIMA DVE WE ST

W

IT T EN

OO

M G

ORG

E

WEA

NO

GO

RGE

D A LES G O R GE

KALA

MIN

A G

ORG

E

YAMPIR

E GORGE

BA

NJIM

A D

VE NORTH

PAR

AB

URD

OO

-DAMPIER RAILWAY

PARABU

RD

OO

RD

Paraburdoo – 80 KM

Paraburdoo Airport – 71 KM

Nanutarra – 354 KM

Por

t H

edla

nd

Newm

an

Tom Price Mine Site

No Public Access

Mt SheilaHeight 987m

(4WD only)

Auski Roadhouse08 9176 6988

Dales Camp Ground

Access Road Detour132 KM unsealed road

Hamersley Gorge

Karijini Eco Retreat

Pilbara Regional Map

(MAPS FOR PLACEMENT ONLY)

YOU ARE

HERE

YOU ARE

HERE


Handrail pool


Dales Gorge

15

Laser-cut steel panel down side and continuing across the ‘Welcome’ banner along the top of the sign using artwork from Welcome rest stop canopy designs. This provides unique element to tie in with PRC Welcome branding style.

*Concept only. All signage content is used for example purposes only. Will be subject to change.



Type B Visitor Info Board – 2x1, single sided, laser cutFor further information on how the above example relates to sign specifications, see pages 6, 7 & 8.

Karratha

Port Hedland

Point Sampson

Pardoo Roadhouse

Fortescue Roadhouse

Onslow

Tom Price

NewmanNanutarra

Roadhouse

Minilya Roadhouse

Exmouth

Coral Bay

Auski Roadhouse

Marble Bar

Pannawonica

Paraburdoo

Nullagine

Dampier

Roebourne

CossackTHE KIMBERLEY

EAST PILBARA

MID-WEST

Visitor InformationVISITOR INFORMATION CENTRESTom Price Visitor Centre 1 Stadium Road (PO Box 291), Tom Price WA 6751 Ph: 9188 5488 E: [email protected] www.tomprice.org.auKarijini Visitor CentreBanyjima Drive, Karijini National Park Ph: 08 9189 8121

EMERGENCY CONTACT NUMBERSFire/Police/Ambulance: 000Fire/Police/Ambulance from GSM mobile phone: 112Royal Flying Doctors Service (State-wide): 1800 625 800Automobile Association of Australia: 13 11 11

PARK FEESDay entry passes are available at park entry points. Holiday passes (4 week pass), annual tourist passes and annual local passes are available via Karijini National Park.

CAMPING IN KARIJINICamping is available in Dales Campground, which is accessible via a sealed road. All sites in Karijini are suitable for caravan, tent, bus and camper trailers, and are unpowered however there are generator sites. Un-powered sites are also available at the Savannah campground, which is part of Karijini Eco Retreat.

TRAVEL NOTEBYO WATER and NO OPEN WOOD FIRES are permitted in the National Park and are not recommended elsewhere in the Pilbara.

OTHER IMPORTANT INFORMATIONLorem ipsum borrovitiur, quae nulla veliquos am qui que volendae. Itatum fugitat ecepuda sam eumquiam venti volorpos earum cuptium quisque voluptias eum et quibus, omnimo cuscia pro voluptu ribusan dissitaspic te pa dolupictem. Alique nobis pro ipsunto tatemped molum ut eiunti rchilluptio. Ulpa providi gentores endant faciissinum fuga. Untibus velessuntio voluptatiusa voluptio.

THE WARLU WAY reveals the Dreamtime mysteries of the Warlu, or sea serpent, on a spectacular 2,480 km drive that includes Ningaloo Reef and the Karijini gorges.Discover it, and other tourism trails, at warluway.com

Things to See & doOne of Karijini National Park’s big attractions is that its scenery is so accessible: you can literally pull into a car park, walk 50 metres and peer into a 100-metre canyon to see waterfalls and emerald coloured rock pools.The park has a system of excellent walking trails that suit everyone from the beginner to the adventurous. Choose your route and be ready to explore deep into subterranean gorges and through waterfalls where you can swim in the park’s sparkling rock pools. Explore the serpentine tunnels of marbled rock, clamber over boulders and squeeze through narrow tunnels, inch your way along ledges, paddle through hidden waterways and descend deep into chasms which have been eroded into the landscape over two billion years.

NATURAL ATTRACTIONS Enjoy the Karijini’s natural beauty on the many walk trails, scenic lookouts and swimming holes through Hamersley Gorge to the north-west, Weano Gorge, Wittenoom Gorge, Kalamina Gorge, Hancock Gorge and Joffre Falls in the centre, or Dales Gorge to the magnificant Fortescue Falls, Fern Pool and Circular Pool. Visit Oxer Lookout for spectacular views at the junction of four mighty gorges.

ARTS / CULTURE / HERITAGEThe art galleries of Australia’s North West house amazing collections of contemporary and Indigenous art, or take a trip back in time on the heritage trails, historic sites, buildings and museums. Et reribus si ullore prent eostrum consectam quibus pa necatiam hillaborate digniet odipsunt.

INDUSTRIALMine tours – see one of WA’s largest working Iron Ore mines at Rio Tinto’s open cut mine. Ulpa providi gentores endant faciissinum fuga. Untibus velessuntio voluptatiusa voluptio.

Local Indigenous heritageThe traditional owners within this region, the Ngarluma people, extend a welcome in the local language to the visitors of the Pilbara.Archaeological surveys reveal that continuous occupation and ancestry stretches back more than 30,000 years. Important cultural sites, such as the rock art on the Burrup Peninsula near Karratha, show a deep historical and spiritual connection to the land, waterways and sea.

Travel advisoryROAD WEATHER ALERTSSealed roads are easily accessible, except in case of heavy summer rains when they could be closed for hours or even days due to flooding. For up-to-date information on roads contact: Main Roads (24 hours) 138 138.

LEAVE NO TRACELeave No Trace Australia is a national non-profit organisation dedicated to promoting and inspiring responsible outdoor travel and recreation. The following 7 principles are aimed at taking good care of the natural and cultural values of the region in which you’re travelling.

• Plan ahead and prepare• Travel and camp on durable surfaces• Dispose of waste properly• Leave what you find• Minimise campfire impacts• Respect wildlife• Be considerate of your hosts and other visitorsFor details of the principles, get a copy of the Leave No Trace Skills and Ethics booklet (Aust. edition) or visit www.lnt.org.au

Distances

APPROXIMATE DRIVING DISTANCES (KM)

What is the warlu Way?

Pilbara Regional Map

NAMELESS VALLEY R D

kilometres

5 10 150

HAMERSLEY RD

MUNJINA RD

MUNJINA RD

WITTENOOM RD

MUNJINA RD

KARIJINI DR

KARIJINI DRKARIJINI DR

RA

ILWA

Y RD

21 KM

41 KM

19 KM

10 KM

10 KM

27 KM

21 KM

20 KM

26

KM

28 K

M79 KM

29 KM

21 KM

40 KM

40 KM

30 KM

34

KM

261 KM

162 KM

20 KM

26 KM

30 KM

48 KM

NA

NUTARRA RD

NANUTARRA RD

BING

AR

N R

D

MT BRUCE RD

NANUTARRA R

D

GR

EA

T N

OR

TH

ER

N H

WY

GREAT N

ORTH

ERN

HW

YKarijini

National Park

Joffre Falls

Fortescue Falls

Fern Pool

Circular Pool

HandrailPool

OxerLookout

Red Gorge

Hancock Gorge

Knox Gorge

EntryStationEntry

Station

Mt BruceAboriginal name: Punurrunha

Height 1235m (4WD only)

Mt MeharryAboriginal name: Wirlbiwirlbi

Highest peak in WAHeight 1249m (4WD only)

Access via permissionPh: 08 9189 8278

MarrandooMine Site

No Public Access

TOMPRICE

WITTENOOM

BANJIMA DVE WE ST

W

IT T EN

OO

M G

ORG

E

WEA

NO

GO

RGE

D A LES G O R GE

KALA

MIN

A G

ORG

E

YAMPIR

E GORGE

BA

NJIM

A D

VE NORTH

PAR

AB

URD

OO

-DAMPIER RAILWAY

PARABU

RD

OO

RD

Paraburdoo – 80 KM

Paraburdoo Airport – 71 KM

Nanutarra – 354 KM

Por

t H

edla

nd

Newm

an

Tom Price Mine Site

No Public Access

Mt SheilaHeight 987m

(4WD only)

Auski Roadhouse08 9176 6988

Dales Camp Ground

Access Road Detour132 KM unsealed road

Hamersley Gorge

Karijini Eco Retreat

(MAPS FOR PLACEMENT ONLY)

YOU ARE

HERE

YOU ARE

HERE


Handrail pool

Karijini National Parkis Western Australia’s second largest national park and one of the most spectacular sights in the Pilbara. Choose your route and be ready to explore the wonders the park has to offer... deep into the subterranean gorges, through waterfalls where you can swim in the park’s sparkling rock pools.


Dales Gorge

16


Visitor Information Signage StrategyVisitor Information Centre road verge signs – Design elements

Visitor Information Centre Road Verge Signs:

Design elements

To maintain the consistency with all Visitor Information Centres throughout the Pilbara, a series of road verge signs are proposed to mark the locations of each centre. These signs take a tall and narrow form which is simple and eye-catching. They are designed to follow along with the PRC ‘Welcome’ design style adopted by the Visitor Information boards – albeit in a simplified form.

FontsThe road verge signs are intended to be of similar shape, size and construction. It is also important to maintain a consistency with design, including use of fonts, colours, graphic elements, icons and logos. The following font is used:

TREND SANS ONE

This font is used for all text on the sign (with the exception of the fonts used as part of each Local Government Council logo). It has only one format, and appears in all capitals.

SYMBOLsThe following symbol is used as a marker to easily identify the Visitor Centre:

Information ‘i’ – Universally identified as a source of visitor information.

ArtworkTo establish as continuity with the Welcome Rest Stop style, designs from the artworks developed are utilised as graphic elements in the road verge signs. Elements of these artworks will be laser-cut into steel panels that form part of a decorative panel attached to the side of the sign.

Partial examples of some of the artworks are as shown here. For more examples, see page 4.

ColoursThe following colours are used as the base colour palette. For the signs that are predominantly raw steel, the only colour element is the Information ‘i’. Any other colours used are applicable to the relevant LGC logos.

Sand beige – the background colour to the main body of the sign.

Royal blue – colour for the Information ‘i’.

Charcoal grey – text colour.

TREND SANS ONE

abcdefghijklmnopqrstuvwxyz



SAND BEIGE

Pantone 7527

ROYAL BLUE

Pantone 293

CHARCOAL GREY

Pantone 426

17


Visitor Information Signage StrategySign layout & classification

Visitor Information Centre Road Verge Signs:

sign layout & classification

The Visitor Information Centre road verge signs are designed to attract attention from onlookers and passers-by. The purpose of the signs is to direct tourists and interested public to the location of the Visitor Centre.

The following examples are to be used as a general guide for direction on the layout of these signs.

Size, scale, legibility and visibility are all important factors that need to be considered when designing each sign.

There are two kinds of verge signs:

TYPE A

The pillar option – which is 2100mm tall

TYPE B

The tower option – which is a taller (2400mm) and narrower option.

Each of the options are tall and narrow, which is the most practical format for road-verge signage, due to legibility and suitability for roadside placement.

PLANNING THE LAYOUT

There are five elements that make up the verge sign.

1. Main bodyThis is the core structure of the sign, and determines the height and width. It is made up of two panels (front and back), which are secured into concrete footings.

2. Information ‘i’A circular blue panel with the white information ‘i’. Panel is secured towards the upper corner of the sign, with it partially protruding to mimic the curve made by the laser-cut steel panel.

3. Text areaText stating the name of the Visitor Centre.

4. LGC logo areaArea allocated for the Local Government Council (LGC) logo.

5. Laser-cut steel panelLaser-cut steel panel down side incorporating artwork from PRC Welcome rest stop canopy designs.

On the following pages are example layout solutions for both PILLAR and TOWER sign options.

TOWER option (2400mm tall)PILLAR option (2100mm tall)

640mm

480mm

TEXT AREA (HORIZONTAL FORMAT)

TEX

T A

RE

A

(VE

RTI

CA

L FO

RM

AT)

LGC LOGO AREA

LGC LOGO AREA

Main body

LGC logo area

Text area

Laser-cut steel panel

1

4

3

5

Information ‘i’2

TYPE A SIGNS

Example shown:

TYPE A Visitor Info Board – 2x1 Single sided

(Skinned steel sign with curved top banner)

SIGN CLASSIFICATION: TYPE A Road Verge Pillar Sign

SIGN CLASSIFICATION: TYPE B Road Verge Tower Sign

18

ONSLOWVISITOR CENTRE

& Museum

ONSLOWVISITOR CENTRE& Museum

(BACK)(SIDE VIEW)

Laser-cut steel panel down side incorporating artwork from Welcome rest stop canopy designs. The panel to be ‘sandwiched’ and secured in between back and front panels for strength.This provides unique element to tie in with PRC Welcome branding style.

640mm (dimension to be determined by thickness of steel components)

Coloured ‘i’ symbol

Secured onto buried cement

footings



TYPE A Road Verge Pillar sign – COLOUR COATED STEEL (MAIN BODY) optionFor further information on how the above example relates to general sign layout specifications, see pages 16 & 17.

TYPE A Road Verge Pillar Sign (2100mm tall)

(FRONT)

19

ONSLOWVISITOR CENTRE& Museum

On

slo

wVIS

ITO

R C

EN

TRE &

Mu

seu

m

TYPE B Road Verge Tower Sign (2400mm tall)


Laser-cut steel panel down side incorporating artwork from Welcome rest stop canopy designs.

Laser-cut rusted steel lettering over clean

brushed steel backing for contrast.

Core structure of sign using clean brushed steel.


640mm

480mm



Road verge signs – RAW STEEL (combination of rusted and clean brushed steel) Pillar and Tower options

Laser-cut rusted steel LGC logo over clean steel

backing for contrast.


footings

For further information on how the above example relates to general sign layout specifications, see pages 16 & 17.

20

ROEBOURNEVISITOR CENTRE

& OLD GAOL

RO

EBO

URN

EVIS

ITO

R C

EN

TRE &

OLD

GAO

L

Laser-cut steel panel down side incorporating artwork from Welcome rest stop canopy designs.

Laser-cut rusted steel LGC logo over clean steel

backing for contrast.


640mm

480mm

Laser-cut rusted steel lettering over clean

brushed steel backing for contrast.



Road verge signs – RAW STEEL (combination of rusted and clean brushed steel) Pillar and Tower options

Core structure of sign using clean brushed steel.


footings

For further information on how the above example relates to general sign layout specifications, see pages 16 & 17.

TYPE B Road Verge Tower Sign (2400mm tall)


1 / 356 oxford street leederville wa 6007

t 08 9444 9400 [email protected] www.key2creative.com.au

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