intro slide · intro slide screen colors pantone match pantone 110 u pantone 159 u pantone 576 u...

20
Intro Slide

Upload: others

Post on 23-Jul-2020

34 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Intro Slide · Intro Slide Screen colors Pantone match PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U * * * * Don’t be deceived by the screen color - these

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Intro Slide

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Page 2: Intro Slide · Intro Slide Screen colors Pantone match PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U * * * * Don’t be deceived by the screen color - these

Who Are We

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

To ensure that Canada is home To ensure that Canada is home to a strong and vibrant mountain to a strong and vibrant mountain biking community, riding a world biking community, riding a world class network of mountain bike class network of mountain bike trails.trails.

Page 3: Intro Slide · Intro Slide Screen colors Pantone match PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U * * * * Don’t be deceived by the screen color - these

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

The Funding Disconnect

Local Trail Development Cycle Tourism Development Cycle

Page 4: Intro Slide · Intro Slide Screen colors Pantone match PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U * * * * Don’t be deceived by the screen color - these

Nonprofit Trail Management

Cycle

Page 5: Intro Slide · Intro Slide Screen colors Pantone match PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U * * * * Don’t be deceived by the screen color - these

MTB Trail Associations

30000 People289 Members

8 Directors$18000

Funding, Time

Source: IMBA Canada Advocacy Survey

Page 6: Intro Slide · Intro Slide Screen colors Pantone match PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U * * * * Don’t be deceived by the screen color - these

Trail Building

100 km 20 Volunteers2 – 200 Range

1000 hours10 hours/km

Source: IMBA Canada Advocacy Survey

Page 7: Intro Slide · Intro Slide Screen colors Pantone match PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U * * * * Don’t be deceived by the screen color - these

Riding

Trail UsageUser Impact

Dramatic Increase

Source: IMBA Canada Advocacy Survey

Page 8: Intro Slide · Intro Slide Screen colors Pantone match PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U * * * * Don’t be deceived by the screen color - these

Economic Benefit

$43 Impact / Ride$8.3 Taxes / Ride

Amenity Migration

Source: North Shore MTB Economic Impact Study

Page 9: Intro Slide · Intro Slide Screen colors Pantone match PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U * * * * Don’t be deceived by the screen color - these

Funding

Yearly GrantsProvincial vs Local

Disconnect

Page 10: Intro Slide · Intro Slide Screen colors Pantone match PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U * * * * Don’t be deceived by the screen color - these

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

The Funding Disconnect

Local Trail Development Cycle Tourism Development Cycle

Page 11: Intro Slide · Intro Slide Screen colors Pantone match PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U * * * * Don’t be deceived by the screen color - these

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

MTB Tourism Decision Making

Page 12: Intro Slide · Intro Slide Screen colors Pantone match PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U * * * * Don’t be deceived by the screen color - these

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Trip Planning

Common LanguageTrailforks

Preference Matching

Page 13: Intro Slide · Intro Slide Screen colors Pantone match PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U * * * * Don’t be deceived by the screen color - these

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Trip Execution

Page 14: Intro Slide · Intro Slide Screen colors Pantone match PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U * * * * Don’t be deceived by the screen color - these

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Storytelling

Common LanguageCurated Experiences

Authenticity

Page 15: Intro Slide · Intro Slide Screen colors Pantone match PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U * * * * Don’t be deceived by the screen color - these

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Storytelling

AuthenticEngaging Widespread

Page 16: Intro Slide · Intro Slide Screen colors Pantone match PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U * * * * Don’t be deceived by the screen color - these

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Exposure

Earned MediaPaid Media

Page 17: Intro Slide · Intro Slide Screen colors Pantone match PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U * * * * Don’t be deceived by the screen color - these

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Exposure

Source: North Shore MTB Economic Impact Study

Page 18: Intro Slide · Intro Slide Screen colors Pantone match PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U * * * * Don’t be deceived by the screen color - these

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Connecting the Loop

Page 19: Intro Slide · Intro Slide Screen colors Pantone match PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U * * * * Don’t be deceived by the screen color - these

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Paid Media Inefficient Paid Media Inefficient

Trail QualityTrail Quality

Authenticity Authenticity

Connecting the Loop

Page 20: Intro Slide · Intro Slide Screen colors Pantone match PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U * * * * Don’t be deceived by the screen color - these

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *

Build the Trails, Build the Trails, They Sell They Sell

ThemselvesThemselves

Screen colors Pantone match

PANTONE 110 U PANTONE 159 U PANTONE 576 U PANTONE 732 U PANTONE 1797 U

* * * * Don’t be deceived by the screen color - these match the printout colors you saw * * * *