Section 02

Style Guide

02.02-Tone & Voice

02.03-Logo

02.04-Correct Usage

02.05-Incorrect Usage

02.06-Color

02.07-Photography Examples

Style Guide 3 Logo

2 Style GuideTone & Voice

Caring Cost • Effective • Innovative

These key tents represent the standards to which this company upholds to.

Caring As the largest provider of primary health care services to the poor, uninsured and underserved population in central Mississippi, the prime objective of Jackson Hinds is to eliminate disparities in health care access for these groups, which often fall between the gaps of private insurance and personal income.

Cost Effective Jackson Hinds saves community resources by providing patients with more effective, cost efficient care and reducing inappropriate use of local emergency rooms.

Innovative Jackson Hinds employs new techniques, processes and methods to enhance

the delivery of care.

Jackson Hinds Comprehensive Health Center did not have a logo so the mission was to create a logo that embodies the values, and ethics of the brand. Jackson Hinds strives to provide quality care for, underserved and uninsured citizens and families in central Mississippi and surrounding area. Jackson Hinds Demonstrates honest, positive and ethical behavior, no one is ever turned away from the services of Jackson Hinds. Jackson Hinds values all its patients regardless of income and race. The Jackson Hinds Comprehensive Healthcare logos configuration is horizontal. To maintain the brand consistency all guidelines must be met when reproducing the logo. The colored version of the logo is preferred if but if the budget does not allow for color black and white may be used.

Sytle Guide 5 Inncorrect Usage

4 Style GuideCorrect Usege

6 Style GuideColor

Style Guide 7Photography Examples

C: 53 R: 110M: 0 G: 203Y: 18 B: 211K: 0 H: 183HEX: 6ECBD3

C: 100 R: 0M: 0 G: 174Y: 0 B: 239K: 0 H: 196HEX: 00AEEF

C: 85 R: 28M: 50 G: 117Y: 0 B: 188K: 0 H: 206HEX: 1C75BC

C: 50 R: 141M: 0 G: 198Y: 100 B: 63K: 0 H: 84 HEX: 8DC63F

C: 100 R: 0M: 0 G: 166Y: 100 B: 81K: 0 H: 148HEX: 00A651

C: 15 R: 190M: 100 G: 30Y: 90 B: 45K: 10 H: 354HEX: BE1E2D

These colors represent the color palette for the logo and cannot be altered in anyway.