stv sweden tv 2.0 & social media

TV 2.0 STV Consumers show the way

Vincent Everts

maandag 14 december 2009

Who isVincent Everts?


InterimIC innovation acceleration

Innovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA2008: Japan

Healthcareinnovation eventInnovation in Government


Novatv.nl


Videoblogger

Talk to Me!


find, collect, publish

www.yubby.commaandag 14 december 2009

• kassa


time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing

Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?


keynote:/Users/remcobron/Documents/Vincent%20Everts/Vincent%20Everts%20presentatie%202.0/vincente-keynote-versie-2.0.4.key?id=BGSlide-40




























































Web1.0


7


Broadband internetNetherlands leading in Europe

20%

40%

60%

80%

NL DK SE FI LU UK BE DE EE AT FR SI ES LT HU LV PL IE PT CZ SK IT CY BG EL RO

Netherlands: 74% (2007)

Source: Eurostat 2007 2006 2007


TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 20 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6%4%

TV RadioInternet NewspapersMagazines


Time & advertisement

Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h

TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06

NewsPapers 20 min/day!750M adv revenueAdds ! 0,50 pp/h

Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 0,70 pp/ph


• $20 miljard sales

• 1 Billion searches/day

• Money from Adwords

• Almost nothing from Youtube, Google earth/map, gmail, apps etc


12

IMPACT ON BUSINESS


DELL Case


keynote:/Users/vincente/Desktop/nos%202020.key?id=BGSlide-67






Dell notebooks


E-commerce worldwide

2009: 500 miljard euro

2008: 400 billion euro

+25%

bron: thuiswinkel.org


ProductinformatieSocial toolsmaandag 14 december 2009

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews


Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle


beta


• Weblogs

• Flickr

• Wiki’s

• RSS

• RSS readers

• Del.icio.us

• Youtube

• Facebooks

WEB 2.0


Web2.0 tools for TV


Who talks


Blogs demografie

Bron: Technorati 2008


Weblogs

Everyone blogs!maandag 14 december 2009

Try for free


Professional


7 guidelines

1. Know what you are doing

2. Avoid marketing talk

3. Keep it fresh

4. Reinforce company’s core values

5. Encourage employees to use it

6. Create blogging policies

7. Have fine printmaandag 14 december 2009

RSSmaandag 14 december 2009

RSS Readers


Email is broken


Communication 2.0


Why callvia computer?


It’spersonal!


The phenomenon


80


“What are you doing in 140 characters”


Customer service


It’s now mainstream!


tweetdeck


Wordprocessing 1951


Wordprocessing 1985


Wordprocessing 2008


Online collaborationRevisionscompare


Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Best Web 2.0 software


Web 2.0 Trend:Co-Creation


49


Social Networking


88

Internet goes mobile


Mobile internet is where internet was 5 years ago


94

New services:location, location, location


Impact of internet on TV!


The New TV?

• Digital TV

• Harddisk recorder / PVR

• HDTV

• Internet TV


1,2 Mio

1,5 Mio

BOOM"Platte" TV


Penetration of HD recorders (estimated)


HDTV & PVR’s in US

# PVR’s % PVR’s

2008 28,6M 25%

2014 52,3M 44%

source: MAGNA

25% has HDTV & PVRmaandag 14 december 2009

http://magnainsights.com/

http://magnainsights.com/

Connected devices

0

25

50

75

100

2009 2013

100 M

57 M

Connected devices will almost double in 4 years

source: Park Associates


http://www.cepro.com/article/connected_ce_sales_poised_to_explode_driven_by_consumer_demand/%23When:19:01:00Z

http://www.cepro.com/article/connected_ce_sales_poised_to_explode_driven_by_consumer_demand/%23When:19:01:00Z

Next: Internet TV’s


Internet overtakes TV

If the current growth continuesthe internet will overtake TV

as most consumed media in 2010


Video Everywhere


35

15-02-07 ROOS - Regionale TV in 2010 35


http://www.youtube.com/watch?v=6gmP4nk0EOE

http://www.youtube.com/watch?v=6gmP4nk0EOE

0

75

150

225

300

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009

mill

ions

of uniq

ue

visi

tors

april 2005first video

july 2006

Daily more then

100 million

watched videos

and 65.000 added

march 2007

Viacom sues YouTube

for $1 miljardoctober 2006

Google buys

YouTube for

$1,65 billion

now:

13 hour of video

added every

minute

Growth of YouTube


Internetvideois not just YouTube!


Tudou.com bigger YouTube


13,072,164,000

videos available

75.5% of internet audience

viewed online video

312 minutes

of video watched on average

3.5 minutes

average duration of the video

watched

How big is video?

source: ComScore Feb 2009maandag 14 december 2009

Online video is the most popular online entertainment, with more than 1 in 2 (50%) Europeans watching video

An increase of over300% since 2006


TV can survive next toPVR & internet

But doesn’treceive undivided

attention...maandag 14 december 2009

TV vs Web viewingObama inauguration

35.5M TV viewers69.8M Web viewers


Consumers who watchTV on the PC in NL

0%

8%

15%

23%

30%

2004 2005 2006 2007 2008

26%

17%

12%

8%7%

Q1 & Q2

source: SKOmaandag 14 december 2009

43B

57B

Embeds / WidgetsNBC.com

1 Billion full episodestreams in 2 years

43% via embeds & widgets

NBC.com

source: NewTeeVee


http://newteevee.com/2009/04/16/nbc-hits-1b-full-episode-streams/

http://newteevee.com/2009/04/16/nbc-hits-1b-full-episode-streams/

2008 stats

1,6M unique visitors44% increase from 2007

130M streams started70% increase from 2007

source: Uitzendinggemist.nl / NPO


Watch it anywhere

Samenvatting

Hele uitzending

Widgets

ClipsUpdates


If you don’t do it, someone else will...


With these HD devices anyone can do it!


Easy & everywhere

• Create videos with ease

• Let customers create videos about you


• Quick & easy -live with 1 click

• If you have a webcamyou can stream

Lifestreaming


Produce your own TV


Lifestreaming


Lifestreaming

• Studio in a box


Lifestreaming

• Live streaming on mobile phone

• Nokia, iPhone, Blackberry

• Put on blogs, facebook

• Robert Scoble popularized


Lifestreaming

Life blogging with mobile without installation


BlogworldInspiring example


HD Internetvideo

• Super quality

• Available in next 5 years everywhere

Click to play


http://www.vimeo.com/459938/

http://livepage.apple.com/



































Make your own Internet TV Channel


Find, Collect, Publish

Find35+ sources (more on the way)


Friends & profiles


+35 video sources

& more to follow!


Find, Collect, Publish

CollectDrag & dropEdit meta dataSee previews


Player page


Manage video


Publish it with widgets


Elections 2.0

Obama Girl


Elections 2.0


Voice+SMS+Email+web+Blogging+Facebook,

+Video+IM

= TV 2.0


Marketing

2.0


Todo list 2009

• 10% viewers online

• 1% of users to contribute through reactions, blogs, twitter Emails, IM

• Start Mobile presence

• 25% of advertisement revenue


TV sweden next levelSome thoughts


What subjectsThrough: Twitter, Blogs, Hyves, Facebook, Ambassadeurs

What do they knowExperts?Angle?

Interest?Foto’sVideo’s


What do they think?Direct after Item Email/Twitter/Sms/blog.

political opinion subject before & after itemappreciation itemopinion presenter

etc


Individual TV?Know who I am

Connection to Facebook, Twitter etcNews made for you &

your friends

On Mobile, PC, TV


www.vincente.nl

www.yubby.com

www.interimic.nl

[email protected]

www.twitter.com/vincente

Vincent Everts


mailto:[email protected]

http://www.vincente.nl

http://www.vincente.nl

http://www.yubby.com

http://www.yubby.com




stv sweden tv 2.0 & social media

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