There are no right answers or wrong answers; we are only interested in your opinion.

There are two studies – a Personality Study and a Retail Study. Please read all the questions carefully and then mark your thoughtful responses. Some of the questions in these two studies may appear similar, but your careful and complete responses are very important to us.

We support the practice of protection of personal information for individuals participating in research. Your name will not be released or identified in any way with the research findings. Your responses will be kept strictly confidential. Your participation in this survey is completely voluntary and involves no serious physical or mental risk, and you may withdraw at any point during this survey. Your responses are very important

PERSONALITY STUDY

Please give your thoughtful responses to the following questions:

1. Please think of a course that you are taking in the current semester, and list two negative academic outcomes that you would like to avoid in that course.

a) ___________________________________________________________________________________________

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b) __________________________________________________________________________________________

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2. Now, please describe the strategies that you would adopt to successfully prevent these negative academic outcomes.

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Please circle your responses to the next question:

1. "When you think about strategies for friendship, which THREE of the following strategies would you choose? (Please circle only THREE.)

(a) "Stay in touch. Don't lose contact with friends";

(b) "Try to make time for your friends and not neglect them";

(c) "Keep the secrets friends have told you and don't gossip about friends";

(d) "Be generous and willing to give of yourself";

(e) "Be supportive to your friends. Be emotionally supportive";

(f) "Be loving and attentive."

RETAIL STUDY – Part 1

Now please read the scenario and then answer the question that follows the scenario.

Imagine that you have been considering to buy an electronic item from a store. While searching for the item you came across a well-known retailer that has many stores in the US. The retailer also claims that they offer a price matching guarantee, i.e. if you find the same model for a lower price elsewhere, then the retailer will match the price, i.e., refund you the difference.

Based on the above scenario please answer the following questions-

1A) How likely is this retailer to offer the lowest price in town?

Highly Highly Unlikely Likely 1 2 3 4 5 6 7

1B) Please justify your answer (to Q1A) below.

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Circle the option that best reflects your opinion.

1. The store has very good pricesStronglyDisagree

StronglyAgree

1 2 3 4 5 6 7

2. This store’s prices are likely to be below the competitionStronglyDisagree

StronglyAgree

1 2 3 4 5 6 7

3. The prices at this store are very competitiveStronglyDisagree

StronglyAgree

1 2 3 4 5 6 7

Please respond to the following statements.

1. The overall prices at this store are most likely to be

2. Relative to other electronics stores, the prices at this store are most likely

Please respond to the following based on your opinion.

1. The electronic products carried by this store is likely to be of high quality.

2. The quality of products that this store carries is likely to be

Lower than

Average

Higher than

Average1 2 3 4 5 6 7

Very low Very high

1 2 3 4 5 6 7

Strongly Disagree

Strongly Agree

1 2 3 4 5 6 7

Please respond to the following statements.

1. The overall service quality at this store is most likely

2. My expectations about the service at this store are

RETAIL STUDY – Part 2

You buy the above item from this retailer who offers a Price Matching Guarantee. You are happy with your purchase because friends have said that this is an excellent purchase and leading tech product reviewers, have recently come out with excellent reviews on this product.

After buying the item, in a week or so you find out from your friend that the same item that you had bought is being sold at - another well-known retailer in the city for a lower price. You drive down to the retailer you bought the item from, show your purchase receipt and ask for a refund (as per their promise to match the price). After confirming the lower price, the customer

Very low Very high

1 2 3 4 5 6 7

Lower than

Average

Higher than

Average1 2 3 4 5 6 7

Very low Very high

1 2 3 4 5 6 7

service associate at the counter immediately gives you the (promised) refund for the price difference.

Circle the option that best reflects your opinion

1. The store has very good pricesStronglyDisagree

StronglyAgree

1 2 3 4 5 6 7

2. This store’s prices are likely to be below the competitionStronglyDisagree

StronglyAgree

1 2 3 4 5 6 7

3. The prices at this store are very competitiveStronglyDisagree

StronglyAgree

1 2 3 4 5 6 7

Please respond to the following statements.

1. The overall prices at this store are most likely to be

2. Relative to other electronics stores, the prices at this store are most likely

Please respond to the following based on your opinion.

Lower than

Average

Higher than

Average1 2 3 4 5 6 7

Very low Very high

1 2 3 4 5 6 7

1. The electronic products carried by this store is likely to be of high quality,

2. The quality of products that this store carries is likely to be

Please respond to the following statements.

1. The overall service quality at this store is most likely

2. My expectations about the service at this store are

Please provide the following information for classification purposes only:

1. What is your Gender? (Circle one only) Male Female

2. What is your age? _______ Years

3. You are a (circle one only):

Freshman / Sophomore / Junior / Senior / Graduate Student

Strongly Disagree

Strongly Agree

1 2 3 4 5 6 7

Very low Very high

1 2 3 4 5 6 7

Lower than

Average

Higher than

Average1 2 3 4 5 6 7

Very low Very high

1 2 3 4 5 6 7

Please answer this question without looking back at the Survey

What kind of price guarantee did the retailer offer? (Please circle only one)

1. Low Price Guarantee

2. Price Matching Guarantee

3. The retailer did not offer any Price Guarantee

THANK YOU FOR PARTICPIATING IN THE SURVEY