(Study Problem)

Study Importance

Study Objectives

(Study Hypotheses

Study Boundaries

Place Boundaries

Time Boundaries

Human Boundaries

Study Method

Styles of Data Collection)

Likert

(Study Model

Independent Variable

Dependent Variable

)

Malhotra(Malhotra, :

Buell(Buell,

Kotler

(Kotler,

(Kotler ,

(Horngren,et,al ,

AICPA

Moscove(Moscove&others,

(Matz & Usry, :

Batty

X

X

X

X

X

(X ,X ,X ,X

(

(X )

X

X

X

X

X

(X , X , X , X , X

X

X

X

X

X

(X , X

(X ,X ,X

X

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(X , X ,X

( X

,X

Buell ,Victor P , Marketing Management , nd

ed , Mc Graw

Hall book Co

, .

Kotler ,Philip, Marketing Management , th ed , Prentic Hall , Inc , New Jersay,

.

Horngren, Charles, T., Foster, George & Srikant, M. Datar, "Cost Accounting: A

managerial Emphasis", th Ed, Prentic- Hall, Inc, .

Moscove ,Stephan A & Crowing Shield ,Gerald R & Gorman , Kenneth A , COST

ACCOUNTING , th ed , Boston , .

Matz,Adolph & Usry ,Milton F .& Hammer ,Lawerence H ., Cost Accounting

Planning and Control

th ed ,South Western Publishing company ,Ohio , .

Malhotra , Naresh,k , Marketing Research An Applied Orientation

, rd

ed ,

prentice Hall ,Inc ,New Jersay , .

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