(Study Problem)
Study Importance
Study Objectives
(Study Hypotheses
Study Boundaries
Place Boundaries
Time Boundaries
Human Boundaries
Study Method
Styles of Data Collection)
Likert
(Study Model
Independent Variable
Dependent Variable
)
Malhotra(Malhotra, :
Buell(Buell,
Kotler
(Kotler,
(Kotler ,
(Horngren,et,al ,
AICPA
Moscove(Moscove&others,
(Matz & Usry, :
Batty
X
X
X
X
X
(X ,X ,X ,X
(
(X )
X
X
X
X
X
(X , X , X , X , X
X
X
X
X
X
(X , X
(X ,X ,X
X
X
X
X
X
(X , X ,X
( X
,X
Buell ,Victor P , Marketing Management , nd
ed , Mc Graw
Hall book Co
, .
Kotler ,Philip, Marketing Management , th ed , Prentic Hall , Inc , New Jersay,
.
Horngren, Charles, T., Foster, George & Srikant, M. Datar, "Cost Accounting: A
managerial Emphasis", th Ed, Prentic- Hall, Inc, .
Moscove ,Stephan A & Crowing Shield ,Gerald R & Gorman , Kenneth A , COST
ACCOUNTING , th ed , Boston , .
Matz,Adolph & Usry ,Milton F .& Hammer ,Lawerence H ., Cost Accounting
Planning and Control
th ed ,South Western Publishing company ,Ohio , .
Malhotra , Naresh,k , Marketing Research An Applied Orientation
, rd
ed ,
prentice Hall ,Inc ,New Jersay , .
This document was created with Win2PDF available at http://www.daneprairie.com.The unregistered version of Win2PDF is for evaluation or non-commercial use only.