study behavior of passion group-climbers

8/8/2019 Study behavior of Passion Group-Climbers

1/24

Climb Now Work Later

Passion Group


2/24

Whats Passion???

Laymans definition:Passion is something for which a person

doesnt have to put any effort for pursuingthat particular passion.

Its not I Have to do, its I Want to do it


3/24

Adventure As A Sport

Adventure as a sport teaches people the art of living &helps become a better person.

People are opening up to the need for adventure, so as tobecome tougher and more self-reliant in their everyday

lives.

And in a sport like this you have to trust your partner asyour life depends on them.


4/24

A Climber... Is professionally very well settled

His family supports him

Is a research based buyers for products that have higher

involvement

Has a good network with national and international climbers

Doesnt mind getting injured while climbing, he says Its Worth

it

Has Bucket Lists of Do before you die iconic trips

Is Insured


5/24

A

Day In The Life OfA

Climber

On A Weekday


6/24

General News & prefers Sportssection

To Stay Fit He Does:

He Reads:

Spends about 15-30 minutes

Spends about one hour


7/24

While Travelling He:Listens to radio

No specific stationBut spends about 15-30 minutes

He Commutes By:

Public transport though he has his own vehicle

When He Reaches His Workplace:

He goes onlineHe reads e-newspaperChecks his mails

He reads & writes blogs


8/24

Sites He Mostly Visits:

He downloads climbing videos from Youtube & shares it with hisfriends on FBSpends most of his time on Internet


9/24

He Is Not a TV Person

Only in the evening or late nightsSpends less than one hour


10/24

Entertainment

News Informative

Lifestyle

Channel He Watches:


11/24

What DoesA

Climber Do?

Apart From Climbing


12/24

When He gets Time:

He reads Magazines & Books related toMountaineeringSpends about 1 hour or more


13/24

He Listens To:

All r f sict it r l a s r rr s it

He Watches:

vi s t pr f rs t atc it at mys pirat r ri i al DVDs r SC

G s t m ltipl x c i a l m


14/24

His TechToys:

Laptop

CamerasI-pods

Smart phone

Service Provider


15/24

A

Day In The Life OfA

Climber

On A Weekend


16/24


17/24

How Much Does He Spend On Climbing???

His Climbing Expense depends on: Where is he going?

How is he going?

For how long is he going?

What equipments does he require? Where is he going to stay?

What kind of food does he take with him?(Ready to Eat)

What first aid kit he takes with him? E.g In an expedition which is almost a month the approx.

Cost would be 25000-30000 & for a weekend trip it mightcost 400-500


18/24

When He Meets His Climbing Friends

Technology

His future and past expeditions

Any upcoming climbing event

Routes

Any accidents that have occurred in any of the climbs

Injuries


19/24

Conclusion About A Climber

A Climber respects nature

A Climber wants to take climbing as a Profession

If you want to reach him, the touch points are Radio, Socialnetworking site (Facebook), Youtube and late evenings TVShows on the informative, lifestyle & movie channels


20/24

Insight

Every Second Counts For Me


21/24

Market scenario in India Now

The current market stands at an estimated Rs.400-Rs.500 crore.

The market for adventure sports in India is still in a nascentstage.

The market is very slow in adopting this activity as thegeneral awareness about it is low.

Moreover, the equipment required for such activities arevery expensive; the equipment made in India isnt reliableenough to encourage people to take the plunge. (UIAACertification)

Adventure Market Scenario


22/24

Places For Climbing

Himalaya Ranges Rajmachi (Pune)Sahyadri Mountains

Panchmahri (MP)Bhima Shankar Badami & Hampi (Karnataka)


23/24

Loop Holes

No awareness about adventure tourism in India

No Indian magazines on climbing

No Reliable Gears available in India: Gears are imported & henceit becomes expensive due to rigid custom duties

Limited stores in Mumbai for Gears

High Risk Insurance is only given by GIC

Experiential Learning lectures in colleges & organization


24/24

Thank you

Group 10

Akshay Shah

Deepika Das

Khushboo Bhavsar

Neeraj Bansal

Rohit Kumar

study behavior of passion group-climbers

Documents