engaging the next generation of climbers
DESCRIPTION
Engaging The Next Generation of Climbers. Thomson Ling & Penny Riordan. Flickr: michael pollak. The Format. Focus: Prevention. Flickr: .Luc. The power of social media. Facts: 1.15 billion users on Facebook 50 million Facebook pages 36 average number of posts a month per Facebook page - PowerPoint PPT PresentationTRANSCRIPT
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ENGAGING THE NEXT GENERATION OF CLIMBERS
Thomson Ling & Penny Riordan
Flickr: michael pollak
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THE FORMAT
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FOCUS:PREVENTION
Flickr: .Luc.
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The power of social mediaFacts:
• 1.15 billion users on Facebook• 50 million Facebook pages• 36 average number of posts a month per Facebook
page• 500 million users on Twitter• 200 million regular users on Twitter
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Jason Sneakit and the Missing Signs
Flickr: liquene
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Flickr: liquene
Topics of Concern
• Trespassing• Large group impacts• Etiquette• Tick marks• Dogs• Music
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Flickr: liquene
Strategies for Education
• Maintain a list of crags with info– Link to list on facebook/blog
• Create a document about climbing etiquette– Engage your audience via teachable moments
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Curating information from other sources to help educate your audience
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Sarah Dropadeuce
Flickr: Jim Bahn
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Flickr: Jim Bahn
Topics of Concern
• Human waste• Trash• Closures (Active & Where to research)• Wildlife• Gear stashing• Wilderness camping• Leave No Trace Principles
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Flickr: Jim Bahn
Strategies for Education
• How much will your audience know ahead of time?– Post about seasonal closures
• Maintain a list of LNT principles online– Have LNT workshops at an adopt-a-crag event
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Effectively spreading the word through LCO website
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Allen & Project Runaway
Source: Thomson Ling
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Source: Thomson Ling
Topics of Concern
• Development safety/knowledge• Erosion issues• Land manager/owner research• Landscaping & plant degradation• Fixed draws
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Source: Thomson Ling
Strategies for Education
• Use development of crags as an educational moment.
• Share your knowledge of:– Working with landowners– Trail Maintenance
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Membership vs. Social Media Reach
American Alpine Club: 10,000 membersNumber of Facebook fans: 26,000
Access Fund: 10,000 membersNumber of Facebook fans: 24,000
Earth Treks Climbing Centers: 5,000 Facebook fansMid Atlantic Climbers: 478 Facebook fans