studiio - lean startup for corporations
TRANSCRIPT
Lean Startup for Corporations
Daniel Jarjoura - Chief Education Officer
Ladies & gentlemen, this is your captain
speaking
Daniel Jarjoura
NowEDUCATION
2006 - 2013BUSINESS DEVELOPMENTPRODUCT MANAGEMENT
2000 - 2006COMPUTER SCIENCEELECTRONICS
2013 - 2015STARTUPS
@Djarjoura
STUDIIO IS AN INNOVATION TRANSMITTER
Our mission is to prepare professionals in becoming actors of the digital transformation through the: —> construction of training programs —> production of educational content —> management of innovation labs
THE STUDIIO PEDAGOGYLEARNING BY MAKINGPioneered by Studiio in Paris, the learning by making method is based on solving real-life projects in inter-disciplinary teams. Adapted to the new innovation economy, it focuses participants on the act of creation above action, with a maker’s spirit
ENTREPRENEURS ARE THE NEW TEACHERSAt Studiio, trainers are substituted by entrepreneurs that challenge participants in thinking and acting like innovators. The experience you get by interacting with fellow participants and mentors is as important as the training content
GET OUT OF THE BUILDINGUnless specifically required, trainings will take place in Studiio’s lab in Paris or in another innovative space, where participants will take advantage of the creative environment as well as the available technology tools, from connected objects to 3D printers
What about you?
What are your expectations
for this course?
LEAN STARTUP
STARTUP?
WHERE THE LEAN STARTUP WAS BORN
STEVE BLANK The Godfather of
Lean Startup
34-year career 8 companies 4 went public
STARTUPS ARE NOT SMALLER VERSIONS OF BIG COMPANIES
STARTUPS ARE NOT SMALLER VERSIONS OF BIG COMPANIES
LARGE COMPANIES EXECUTE KNOWN BUSINESS MODELS
STARTUPS ARE NOT SMALLER VERSIONS OF BIG COMPANIES
STARTUPS SEARCH FOR UNKNOWN BUSINESS MODELS
A STARTUP IS A TEMPORARY ORGANIZATION USED TO SEARCH FOR A REPEATABLE AND
SCALABLE BUSINESS MODEL
In 2005, Steve Blank published The Startup
Owner’s Manual, a practical guide
summarizing his findings
ERIC RIES The Father of the Lean Startup movement
In 2011, Eric Ries published The Lean
Startup, with all the lessons learned shared on
his blog
MEANWHILE, IN THE SWISS ALPS
ALEXANDER OSTERWALDER The Business Model Generation
BUSINESS PLAN
BUSINESS PLAN
BUSINESS MODEL
In 2008, Alexander Ostwerwalder and Yves
Pigneur published Business Model
Generation, a new approach to business modelling, co-created
with hundreds of people around the world
THE HOLY SPIRIT OF LEAN STARTUP
STARTUPS’ HORROR STORIES
Webvan was founded in 1996 by Louis Borders, who also co-founded the Borders bookstore in 1971.
Venture capitalists, who invested more than $396 million, encouraged it to rapidly build its own
infrastructure to deliver groceries in a number of cities. In 2001, Webvan shut down with a reported
cumulative revenue of $395,000 and cumulative net losses of more than $50 million
What the !@# happened???
STARTUPS SEARCH AND PIVOT
Scalable Startup Transition Large Company
The SEARCH for the business model
Search for - a business model —> product-market fit - a repeatable sales model
STARTUPS SEARCH, COMPANIES EXECUTE
Scalable Startup Transition Large Company
The SEARCH for the business model The EXECUTION of the business model
STARTUPS SEARCH, COMPANIES EXECUTE
Scalable Startup Transition Large Company
The SEARCH for the business model
Execution -Profitable
- Repeatable - Scalable - Process
The EXECUTION of the business model
START WITH LOTS OF SMALL WINS
STEP 1 - BUSINESS MODEL CANVAS
CUSTOMER SEGMENTS
VALUE PROPOSITION
CHANNELS
CUSTOMER RELATIONSHIPS
REVENUE STREAMS
KEY RESOURCES
KEY ACTIVITIES
KEY PARTNERS
COST STRUCTURE
OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMER SEGMENTS
REVENUE STREAMS COST STRUCTURE
KEY ACTIVITIES
KEY PARTNERS
KEY RESOURCES
STEP 2 - BUILD, MEASURE, LEARN
A Minimum Viable Product (MVP) is is the product with the highest return on
investment versus risk
if( setup_experiment(…) == “control” ) { // do it the old way } else { // do it the new way }
NOW WHAT?
