Student Success:

New Ideas for

Today’s New Reality

Today’s Topics

State of the Market

Key Trends & Customer Success

Everyone Competes with Everybody Else

Changing Demographics

Too Much Time…Too Many Credits

Performance-Based Funding

Ellucian Portfolio Summary

Student Success in the Headlines

Our nation once led the world

in percentage of young adults

(age 25-34) with a college

degree

Source:

Center for Community College Student Engagement (CCCSE) 2010 Report

Source:

Center for Community College Student Engagement (CCCSE) 2010 Report

We have now slipped to 10th,

with 39%

Completion Challenge

Source:

Transcript: Obama’s Speech to Congress: http://www.cbsnews.com/8301-250_162-4826494.html

“By 2020, America will

once again have the

highest proportion of

college graduates in the

world.”

The Perfect Storm: External Factors

State Appropriations & Funding Policies

Increased Tuition Dependency

Changing Demographics

Stagnant Retention & Graduation Rates

Increased Calls for Accountability

Accreditation

Institutional Reputation & National Rankings

Consumerism

Global Trends

There are nearly 1.8 million undergraduate

students in Mexico, but barely over 30% graduate

and get a degree

The Key Challenges Ahead: Top 5

Issues/Challenges Identified by CAOs

Challenge All Institutions

Improving retention & degree completion 84.4%

Maintaining the Quality of Academic Programs 83.3%

Improve the Academic Performance of

Underprepared Students

70.9%

Supporting/nurturing junior faculty 64.8%

Addressing budget shortfalls that affect

academic programs and services

63.0%

The challenges

education organizations

face today are great.

To meet them, they need

new services, tools, and

approaches.

We help colleges and universities

engage students with the support they

need to succeed, deliver new

programs to help them thrive, and use

data more effectively to improve

outcomes.

Trend #1:

Everyone Competes with

Everybody Else

Helping our Customers…

Deliver highly personal, highly efficient

communications

Easily manage their enrollment funnel

Gain access to critical recruiting and retention data

Increasing the Personal Touch :

Southern Adventist University

“We communicated with students much more

effectively than we had been able to in the past.

We are realizing more and more that it comes

down to the personal touch and not just mailing

out pieces that highlight just the high points of

the school, but more direct and personalized

communication.” Ryan Herman, Assistant Director

More Effective Recruiting: Northwestern

College

“We were thrilled when we got an email from an

applicant‟s parent saying, „You get an A+ on

communications…We are showing them the

personal touch that we offer to students; and that

is an important point of distinction.” Kristin Janes, Director of Recruitment Operations

Informing Time & Budget Resources: Colorado

Christian University

“The reporting functions will show us how long it

takes us to get someone from a lead to an

applicant, through financial aid, and to the

admissions and enrollment stages. Those kinds

of metrics will be easy for us to get, and they will

be very valuable for deciding where we should

allocate our time and budget resources.” Marti Hudson, Senior Director of Information Systems and Technology

Data-Driven Decisions: The College of St.

Scholastica

“We are a tuition-driven institution so enrollment

is vital for our existence. Banner Recruiting &

Admissions Performance is one tool the college

is using to get even better at making data-driven

decisions.” Eric Berg, Vice President of Enrollment Management

Trend #2:

Changing Demographics

Non-Traditional = New Majority

Source: www.completecollege.org

Helping our Customers…

Communicate with all student profiles in a personal,

scalable, automated way

Apply data and research to pinpoint at risk students

Make it easy for retention to be “everyone’s job”

Saving More Students: Western Iowa Tech

Community College

“In just two clicks, now everyone on campus has

the ability to save a student.” Ed Koster, Director of Information Systems

Faculty Feedback: Muskegon Community

College

“We have a faculty member who is teaching math

courses. He said he can put a failing grade on a

paper and he‟ll never hear from the student. But if

he sends him the red light icon through Course

Signals, he‟ll hear from him within 24 hours.” Teresa Sturrus, Vice President for Academic Affairs

Trend #3:

Too Much Time…Too

Many Credits

Students are Taking Too Much Time

Source: www.completecollege.org

Students are Wasting Time on Excess

Credits…

Source: www.completecollege.org

Helping our Customers…

Eliminate administrative work, allowing advisors to

interact more personally with students by

Make course planning easy, accessible, and

accurate for students

Help students stay on track to completion

Improved Graduation Rates: Mansfield State

University

“With e-Advising, we estimate we will have more

students graduate on time than in years past

without the need for independent studies.” Lori Crass, Registrar

Proven Results: University of Alabama

“DegreeWorks has demystified advising and

made students take responsibility for their

academic path … DegreeWorks supports the

University‟s goal of being student centric and

supporting our students. It gives students the

tools to get their education completed in the

shortest time possible.” Michael George, University Registrar

Trend #4:

Performance-Based

Funding

An Emerging Trend: Performance-Based

Funding

Source: Performance-based Funding: A Re-Emerging Strategy in Public Higher Education Financing

AASCU Policy Matters, June 2011

Performance-based funding is a decades-

old higher education finance strategy that

links state funding for public colleges and

universities with institutional performance

Helping our Customers…

Identify at-risk students and connect them with

resources required to succeed

Measure and improve performance and outcomes

Understand what’s working…and what’s not

Improved Graduation Rates: Western Iowa

Tech Community College

“When a community college can see a 10-12

percent increase in enrollment and retention year

in and year out, that‟s a phenomenal return” Dr. Robert Dunker, President

Serving non-traditional students: Colorado

Community College System

“The majority of our students are juggling school, jobs

and family responsibilities, so their time is very

limited. Course Signals will give them a quick and

easy way to understand where they are falling short

and what the college can offer to help them be

successful, and do so early enough to salvage their

semester” Diana Doyle, president, Arapahoe Community College

Wrap-Up

Helping our Customers…

Target and reach best-fit students to drive

enrollment results

Identify and engage with at-risk students early and

provide the support they need to succeed

Use data more effectively to improve outcomes

Help students stay on track to completion

A Portfolio of Solutions

Recruiting and Admissions

ENTERING STUDENTS

Transfer Articulation

Degree Planning

Success in a Course

Retention in a Program or an Institution

Degree Audit and Progress Tracking

JOB, BETTER JOB, FURTHER SCHOOLING, OR OTHER GOAL

Alumni Affairs and Fundraising

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Course Signals

Retention Alert

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We are proud to serve

those who educate the

world to make it a better

place for future

generations and are

thankful to play a role in

helping them achieve

their missions.

helpeverystudent.com

Kari Branjord kari.branjord@ellucian.com