Amsterdam, November 3rd

Student Mob in the CoolBrands House

The theme of the day: People, Planet, Profit

“People, Planet, Profit” - So we invited a

Charity [OneMen]

100% biodegradable detergent [Persil ECO Power]

Bank [SNS bank]

Cradle2Cradle design agency [Reggs]

The majority of the students uses one or more social media

Youtube and Facebook scoring the highest

Almost all students would like to part of

creating stories for the brands they like or use

via co-creation.

Students think brands should communicate:

• mainly via social media

•second through storytelling

•and in the third place by mass media

The students trust:

• Mainly their own opinion

• Followed by what they find on social media

• Opinion of peers

• Last in line are the messages of brands

We also asked some questions regarding people and planet.

After hearing the stories of the brands OneMen and Persil ECO Power,

the majority was willing to give money or do volunteer work

to improve the life of people in third world countries.

To decrease their footprint,

the students prefer to recycle as much as possible and buy ecologicaly friendly products

Stop eating beaf is not popular at all, only 1 student is willing to do that

Two third of the students think:

that within 20 years all products will be based on

the cradle to cradle philosophy

Apple and Nike

are mentioned to be the coolest brands among the students.

The Student Mob at the CoolBrandsHouse

was attended by 45 students from all over the Netherlands

50/50 boys and girls

The Mob was organized by Maarten Schafer and Anouk Pappers

For more stories: 

http://www.coolbrands.org 

http://www.coolbrandshouse.org