student involvement and alumni engagement
TRANSCRIPT
The Relationship Between Student Involvement and Subsequent Alumni Engagement
Joseph Volin
Counseling, Adult and Higher Education
June 7, 2016
Committee Acknowledgements
• Dr. Carrie Kortegast
• Dr. Thomas Smith
• Dr. Alicia Schatteman
Statement of the Problem
• Enrollment and funding are decreasing for colleges and universities.
Significance of the Research
• In order to supplement the decrease in funding and enrollment in higher education, colleges and universities are tasked with increasing external support (alumni giving).
Research Questions
1) What is the relationship between student involvement and subsequent alumni engagement?
2) What is the relationship between monetary engagement and non-monetary engagement?
3) What is the relationship between distance from campus and alumni engagement?
4) What is the relationship between graduation recency and alumni engagement?
5) What is the relationship between gender and alumni engagement?
6) What is the relationship between race/ethnicity and alumni engagement?
7) What is the relationship between academic program and alumni engagement?
Literature Review
• Stuart, Lido, Morgan, Soloman, & May, 2011 – student involvement
• McDearmon & Shirley, 2009 – positive student exp. and giving
• Drezner, 2011 – giving
• Levine, 2009 – communications
• Sun, Hoffman, & Grady, 2007 – event attendance
• Weerts, Cabrera, & Sanford, 2010 – volunteerism
Gaps in the literature
Theoretical Framework
• Post-Positivist Framework
• Social Identity Theory
• Tajfel, 1971
• Tajfel & Turner, 1985
• Mael & Ashforth, 1992 (Organizational Identification)
Method
• Recruitment
• Data Collection
• Data Coding
• Data Analysis
Demographics of the Sample Characteristic Percent
Gender Male 47.6%
Female 52.4%
Race/Ethnicity American Indian/Alaska Native Asian Black/African American
Hispanic/Latino/Latina
Multiple Races
Native Hawaiian/Other Pacific Islander
Non-Resident Alien
0.2%
4.6%
2.7%
3.7%
2.1%
0.1%
3.3%
White/Caucasian 81.3%
Missing 2.0%
Graduation Recency
(Years Since
Graduation)
1 9.9%
2 9.9%
3 10.1%
4 10.2%
5 9.9%
6 10.0%
7 10.1%
8 10.3%
9 10.0%
10 9.6%
Academic Program
Business 26.7%
Education 3.9%
Fine Arts 2.6%
Humanities 10.0%
Social Sciences 20.6%
STEM 36.7%
N=8,557
Results and AnalysisMonetary Engagement
Effect b Odds-ratio p
Student Involvement 0.269 1.309 <.001
Graduation Recency -0.148 0.862 <.001
Distance from Campus -0.550 0.577 .009
Gender (F) 0.115 1.122 .007
Gender (M) 0a
RaceEthnicity (Asian/Pacific Islander) -0.438 0.645 <.001
Race/Ethnicity (Black or African American) -0.256 0.774 .048
Race/Ethnicity (Hispanic or Latino) -0.255 0.775 .022
Race/Ethnicity (Other/Multiple Races) -0.361 0.697 <.001
Race/Ethnicity (White) 0a
Academic Program (Business) 0.048 1.049 .354
Academic Program (Education) 0.010 1.010 .927
Academic Program (Fine Arts) -0.205 0.815 .130
Academic Program (Humanities) -0.316 0.729 <.001
Academic Program (Social Sciences) -0.149 0.862 .010
Academic Program (STEM) 0a
Note: a. this parameter is set to zero because it is redundant.
Results and Analysis Non-Monetary Engagement
Effect b Odds-ratio p
Student Involvement 0.311 1.364 <.001
Graduation Recency -0.059 0.942 <.001
Distance from Campus -0.022 0.978 .268
Gender (F) 0.275 1.317 <.001
Gender (M) 0a
Race/Ethnicity (Asian/Pacific Islander) -0.237 0.789 .010
Race/Ethnicity (Black or African American) -0.216 0.805 .074
Race/Ethnicity (Hispanic or Latino) -0.072 0.931 .486
Race/Ethnicity (Other/Multiple Races) -0.286 0.751 .001
Race/Ethnicity (White) 0a
Academic Program (Business) 0.435 1.545 <.001
Academic Program (Education) -0.030 0.970 .775
Academic Program (Fine Arts) 0.257 1.293 .044
Academic Program (Humanities) 0.016 1.016 .826
Academic Program (Social Sciences) 0.135 1.145 .015
Academic Program (STEM) 0a
Note: a. This parameter is set to zero because it is redundant.
Results and AnalysisNon-Monetary and Monetary Engagement
Correlations
MonetaryCoding NonMonCoding
Spearman's rho MonetaryCoding Correlation Coefficient 1.000 .330**
Sig. (2-tailed) . .000
N 8557 8557
NonMonCoding Correlation Coefficient .330** 1.000
Sig. (2-tailed) .000 .
N 8557 8557
**. Correlation is significant at the 0.01 level (2-tailed).
Research Questions
1) What is the relationship between student involvement and subsequent alumni engagement?
2) What is the relationship between monetary engagement and non-monetary engagement?
3) What is the relationship between distance from campus and alumni engagement?
4) What is the relationship between graduation recency and alumni engagement?
5) What is the relationship between gender and alumni engagement?
6) What is the relationship between race/ethnicity and alumni engagement?
7) What is the relationship between academic program and alumni engagement?
Limitations of the Study
• Availability of Data
• Available Engagement Opportunities
• Generalizability
Implications of the Study
• Theoretical
• Social Identity Theory
• Engagement Model
• Measurement Tool
• Practical
• Defining Alumni Engagement
• Stronger Collaboration
• Resources for Non-Monetary Engagement
• Data Usage
Recommendations for Future Research
• Analysis of Generations of Alumni
• Analysis of Other Institutions
• Relationship between Social Media and Alumni Engagement
• Influence of Various Student Involvement Types
• Non-Profit Organizations
