stuart bruce - #smib10 presentation
DESCRIPTION
Integrating social media into your corporate communications strategyTRANSCRIPT
INTEGRATING SOCIAL MEDIA INTO YOURCORPORATE COMMUNICATIONS STRATEGY
STUART BRUCE
Founder and managing director of Wolfstar20+ years in traditional public relationsOnline PR and social media early adopter:
First online PR campaign May 1997First blog April 2003Twitter January 2007
WOLFSTAR
Public relations and social media consultancy
Best Use of Social Media 2009
Outstanding Small Consultancy 2008
Best New Consultancy 2009Highly Commended
THINKING STRATEGY
Social/cultural/economic Structural challenges Business objectives
Communications context Not the technology
SOCIAL | CULTURALECONOMIC
WHO DO WE RESPECT
We don’t trust authority
CROWN SOURCING
ISN’T ALWAYS RIGHTDON’T BE HOLLOW, BE A LEADER
STRUCTURAL CHALLENGES
Will never be just ‘marketing’ or ‘corporate communications’
EVERYONE IS CONNECTED
STRUCTURAL CHALLENGES
CHIEF EXECUTIVE
CORPORATE COMMS
MARKETING
HUMAN RESOURCES
LEGAL
CUSTOMER SERVICE
PRODUCTION
Consumers are connected are you?
BUSINESS OBJECTIVES
You don’t need a social media strategy….…. you need a corporate communications
strategy where social media is integral…. that everyone else buys into
STUART BRUCE
Managing Director+44 (0)845 838 7282+44 (0)7852 135456
[email protected]@stuartbruce
www.stuartbruce.biz