eaon pritchard - #smib10 presentation
DESCRIPTION
'What's The Point Of Using Social Technologies In Marketing And Advertising? Well, What's The Point Of Anything?'TRANSCRIPT
What’s the point of anything?
19761976
I AM ANANTICHRIST
I AM ANANTICHRIST
I AM ANANARCHIST
I AM ANANARCHIST
I WANNA DESTROYPASSER BY
I WANNA DESTROYPASSER BY
Think fanbaseNot database
Think fanbaseNot database
customers
fans
evangelists
1
9
90
So what?
KYO CHI GYO EEKYO CHI GYO EEgoalgoal wisdomwisdom actionaction statusstatus
‘Brand’ is something you get.It’s the scoreboard, not the game’
‘Brand’ is something you get.It’s the scoreboard, not the game’
6 habits of highly effective brands…
• Informality• Social conscience• Innovation
• Listening to customers• Flexibility• Interesting
Source: Cultural Studies: ‘Neat Capitalism’ – Prof Chris Roject, Brunel University 2007
eaonpritchard.blogspot.com