structuring your business for internal recruitment
TRANSCRIPT
Alex Charraudeau – Media Solutions Manager LinkedIn London – 23rd June 2015
Structuring Your Business for Internal Recruitment
Alex Charraudeau
Ex-recruiter
8 years as a recruitment marketing guy
Web design, development, brand strategy, search marketing, email marketing, social media strategy
At LinkedIn I help recruiters get the most out of LinkedIn
@alexCharraudeau
Google+
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Agenda Structuring Your Business for Internal Recruitment
1. Structure
2. Building the foundations
3. Tell a story
4. Being remembered
5. Five things to do today
Structure
Everything needs structure
Why do you exist?
How are you different?
What is your unique
employee proposition?
What are your values?
This becomes your central message. This becomes your Employer Brand.
As you change and your audience changes your brand changes
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Your brand today isn’t your brand tomorrow…
Relevant messaging increases conversions by 400%
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Each audience needs a relevant message
*DavidEdleman–McKinseyConsultingResearch–article
Building the Foundations
Good people know good people Use your employees as brand ambassadors
Especially important when hiring experience recruiters.
People trust employees.
Recruiters get 10x more views than average members.
Click icon to add picture
Build a platform to drive conversions Leverage traffic on LinkedIn to generate applications
Put your Employer Brand front and centre through imagery, the written word and rich media.
Drive people through to jobs or to your website.
Generate Followers if people aren’t ready to apply today.
Click icon to add picture
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Click icon to add picture
Tell a Story
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“Ifhistoryweretaughtintheformofstories,itwouldneverbeforgotten.”Rudyard Kipling
Tell a story to your future employees Content spreads the word
Get your message out via your people – Status Updates and Groups.
Share your story with your relevant Followers – Company Updates.
Reach all of your target audience – Sponsored Updates.
Click icon to add picture
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Who am I?
What I do
My mission
What that means for you
What that means for you
Why am I here?
My mission
A picture tells a thousands words. What about video?
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Video
A picture tells a thousands words. What about video?
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Video
Being Remembered
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See something 7 times and it starts to register
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7 is the magic number
InMails
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Five things to do today
1. Ensure you know your Employer Brand and Employee Value
Proposition
2. Make sure your message is separate for your Candidates, Clients and
future Consultants
3. Build your foundations
4. Tell your story
5. Analyse, measure, iterate, analyse, measure, iterate
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