structure vs freedom - point-blank
TRANSCRIPT
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STRUCTURE VS. FREEDOM!An inquiry into the challenges of online / mobile qual task design by @christophwelter and @paulgalow18.04.2013!
CLOSER TO PEOPLE AND BRANDS!
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It’s all about task design.!
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More fun.!More satisfaction.!More learning.!
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EX 1!
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EX 2!
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EX 3!
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!Freedom!
Play Explore Perform Experience!
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Structure!Set interaction medium!Clearly define task!Manage energy levels!
I!
II!
III!
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!!!!!Smartphone!Twitter-style!Summary!Visceral!Live!Multimedia!Reporter cam!!
!!!!!Computer!Blog-style!Storytelling!Cognitive!Recap!Text bias!Webcam!
I!
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!!!Create scenario.!Define the outcome.!Give examples.!
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Reduce3!
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